PANORAMA3000Agency por-olioBerlin, April / 2013.
28.06.10 2010/PANORAMA3000 4Eye for the essential
We are an agency for digitalcommunication with a focus on socialmedia and entertainment
The P3000 PhilosophyBrands need to entertain.Amaze, laugh, learn. If you want to stay top of mind, you‘ll need to fascinate with stories. Stories are easy to understand and easy to retell. Eye for the essen<al.Listen, share, connect. Success is a result of being aAenBve, generous and open. Easy does it.Plan, try, reduce. What seems intuiBve is oFen hard work. ExperimenBng and tesBng helps: Just do it!
OUR STORY3 employees, 1 TraineeFoundation in Cologne by YousefHammoudah 2003EMI Music, Sony Music,BMG Music2004Diesel, Converse, Warner Music,Universal Music2005Ericsson SE, Sunrise CH,Universal PicturesWarner Bros., One AT,Polkomtel PL, 20th Century FoxMove to Berlin, Projects in Sweden, Switzerland,Austria, Poland und Netherlands20062007Universal Pictures, Intro, Kinowelt,MySpaceFoundation of Hobnox AG8 employees, 2 Trainees2009Coca Cola, MTV Networks,Beck‘s, Constantin Film2008Thomas Praus becomes third partner15 employees, 2 trainees, Box NetworkfoundationArvato Bertelsmann, Gruner &Jahr2010SPD, O2, 1-2-Fly, Langenscheidt,Vivendi, Axel Springer10 employees, 2 TraineesHobnox: Online Grimme Award,Lead Award, Red Dot Design Award2011German Award for OnlinecommunikationZDF, Postbank, Airberlin, Varta, VisitSweden, Emmi, Victorinox, ASUS, Intel,Symantec20122013 Red Bull, BrandenburgNominated as agency of the year18 employees, 2 trainees
Why PANORAMA3000? We are right in the middle.Our team consists of bloggers, twiAeraB, tumblerisB. We live in and love the social web, use it everyday and are connected to the opinion leaders of the digital scene.We are doing this for 10 years.We have tried it all: from fan forums to friendster, blogger, MySpace, Facebook, Pinterest and Vine. We are early adopters. We are amazed by technology and if it doesn‘t work right away we won‘t stop unBl there is a soluBon.
ServicesStrategy &Consul<ngDigital StrategyMonitoring and AnalysisCampaign ConceptsTrainings & WorkshopsOnline PR &Media planningOnline PlanningBlogger RelaFonsEvent PlanningBrand CooperaFonsContent &CommunityEditorial PlanningCommunity ManagementVideo ConceptsWebsite-‐ & Proﬁle CareDesign &DevelopmentBrand Development und CDDigital StyleguidesWebsites and AppsDigital AdverFsing
Interna<onal Network„Box Network Europe“ is Europe‘s ﬁrst network of independent social media agencies. We plan and execute transeuropean campaigns, share knowledge and team members and buy tools and media together. UK Italy France Switzerland Germany Spain/Portugal Netherlands AustriaWe take care of more than 150 clients, employ more than 150 people and have a revenue of more than 10 million EUR.
Emmi CAFFÈ LATTECLIENTEmmi CAFFÈ LATTE TASKDigital Lead EuropeEXCUTIONDigital strategy Community building, blogger relaFons Website and newsle^erSocial media monitoringVarious campaigns
Emmi CAFFÈ LATTECLIENTEmmi CAFFÈ LATTERESULT 2012 70.000 Facebook likes50.000 game players8 mio. impressions via owned media / month15 mio gross contacts via earned und bought mediaCa. 77% share of Voice>> Read the whole case study! MenFonsShare of Voice
GoStockholmGöteborgCLIENTVisit SwedenTASKPosiFon Stockholm and Göteborg as inspiring travel desFnaFonsEXECUTIONInsight generaFon and strategy to deﬁne key subjects fashion, design, musicBlogger events and travelsSet up and manage Tumblr, Facebook, Twi^er, Flickr as owned mediaCooperaFon with events in BerlinRelease a book to present the gathered blogger contentContentTrips
CLIENTVisit SwedenRESULTS 2012100% growth of followers 30% growth of online menFons2 mio gross contacts20 mio impressions>> Read the whole case study (in German)!GoStockholmGöteborgEventsPRCommunityManagementBook
Red Bull Wild OnesCLIENTRed BullTASKDigital strategy to support a video series coproduced with tv channel Pro Sieben EXECUTIONCreaFve and editorial ConceptCommunity management Webdesign-‐ and developmentMedia planningRESULTLaunch in March 201320 000 Facebook likes aher one month3500 talking about500 000 reach
o2 NetzclubCLIENTo2 TelefónicaTASKDigital posiFoning for subbrand NetzclubLogo, image, claimWebsite concept and designSocial media analysis and consulFngNewsle^ersCampaign developmentAdverFsing material
o2 NetzclubCLIENTo2 TelefonicaRESULT100% growth to 150 000 customers12% Conversion from visitors to customers on website90% customer saFsfacFonSteadily growing popularity and customer recommendaFons
Becks Social Media StrategyCLIENTInbev Germany TASKReestablish Becks Gold as creaFve and innovaFve brandCreate awareness in the urban, digital target groupGain experience in social media for other Beck‘s brandsEXECUTIONIntegrated event and content campaignCommunity management and content creaFonSocial media monitoring
Becks Social Media StrategieCLIENTInbev Germany RESULTPosiFve online senFment 15.000 Fans and followers (without ads!)50.000 gross contacts online / monthValueable learnings for future campaigns
Victorinox Swiss Freshness11CLIENTVictorinoxTASK Build awareness for Victorinox Fragrances Increase trafﬁc and sales in online shopEXECUTION Interactive 360° movie in a Swiss lake as ametaphor for fresh perfume Produced as embeddable widget Integrated sample order function Online-PR, Seeding
Victorinox Swiss FreshnessCLIENTVictorinoxRESULTS Almost 20 000 samples have been ordered References in about 100 blog- and onlinemagazines Europe-wide, valuable in linksto the shop A large number of social shares toFacebook, Twitter, Tumblr Increased trafﬁc in the shop Positive perception of the campaign andthe brand Increased popularity of the product
The Iconist Blogger ReachoutCLIENTAxel SpringerTASKReach digital inﬂuencers and make them talk about Springer‘s ﬁrst iPad App „Iconist“EXCUTIONIdenFfy opinion leadersOrganize eventsModerate between digital leaders and editorial teamMonitoring and analysis
The Iconist Blogger ReachoutCLIENTAxel Springer RESULT3 Events50 reviewsPosiFve senFment towards product and publishing house
ASUS DJ Challenge2011/PANORAMA3000 13CLIENTAsus / IntelTASK Strengthen popularity and sympathy ofAsus / Intel in a young and creativeaudienceEXECUTION DJ remix contest conception and design Facebook app development Website development Community management Online PR
ASUS DJ Challenge2011/PANORAMA3000 14CLIENTASUS / INTELRESULTS 180 remix contributions 7.000 votings 4.800 fans on Facebook 20.000 active users monthly 60.000 plays on Soundcloud More than 200 articles and shares inmagazines, blogs, bulletin boards andnetworks about 2 million contacts online via allchannels and PR
Creative Contest „Respekt 2010“2011/PANORAMA3000 25CLIENTIntegrationsbeauftragte der BundesregierungTASK Activating young people to deal with the topic„integration“EXECUTION Rap contest via webcam or video upload Online PR in relevant target audience media (hiphop, youth culture, music, lifestyle) Community management
Creative Contest „Respekt 2010“2011/PANORAMA3000 26CLIENTIntegrationsbeauftragte der BundesregierungRESULTS More than 600 participants About 1 million video views 20.000 followers on all channels 200+ articles and shares During 3 months: daily intense discussions onSchülerVZ, Facebook, YouTube and Twitter Award „Deutscher Preis für Onlinekommunikation" Impressive creativity and depth of thecontributions
SonyMusic Label Website2011/PANORAMA3000 31CLIENTSonyMusic GermanyTASK Relaunch of the label websiteEXECUTION Major label HQ with focus on artists design, concept and execution style: clean, classic, state-of-the-art,
1-2-Fly Away Facebook App2011/PANORAMA3000 34CLIENTOrange8 / TUI InteraktivTASK Community building for 1-2-Fly Switzerland onFacebook Playful contest mechanismEXECUTION Facebook-App: trade card game and competition• Cards could be collected, played, traded and puttogether into sets• complete sets could win trips to internationallocationsRESULT 6.000 users without any advertising were generated bythe game mechanism
Arvato Innovation Platform2011/PANORAMA3000 35CLIENTBertelsmannTASK Developing a communication platform for arvatoinnovation managers to share and vote for ideasEXECUTION Workshops and conception Designing the developing the platform Evaluation and iterationen