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7 Things Every Enterprise Can Learn
about Video from Universities
Case Study: Microsoft vs. University of Essex
Microsoft Academy
9,000 videos

Company-wide video portal for knowledge
sharing, social learning, training videos
Results: 9,000 videos in year 3
100k employees: almost 1 video for every 10 people

Adopted by engineering, marketing, sales,
support, operations, legal, finance, L&D

Microsoft
Case Study: Microsoft vs. University of Essex
University of Essex

80,000 videos

Created a campus-wide video portal for
knowledge sharing (recording
lectures, supplementary course material)
Results: In the third year, 80k videos uploaded
into the system
11k students

Year 3
Essex
Case Study: Microsoft vs. University of Essex
80,000 videos

9,000 videos

Year 3
Microsoft

Year 3
Essex
Video Learning in Universities and Corporations:
Same Use Cases, Different Names
Video Learning in the Enterprise
Recording Instructor-led Training
Video Learning in the Enterprise

Delivering Video to Remote Offices and Employees
Video Learning in the Enterprise

Capturing Information During Meetings
Video Learning in the Enterprise

Presenting Information from Your Laptop
Video Learning at Universities
Overcoming 7 Common
Video Challenges
The Hardware Issue
Problem:
Specialized AV Hardware
is expensive and doesn’t
scale

#1

Solution:
Software and commodity
cameras are reliable,
affordable, and scalable
The Videographer Dilemma
Problem:
Recording even a
simple course or a
presentation can be
difficult, expensive, and
time-consuming

#2
Solution: Distributed Recording
• Record video at back of room into one laptop
• Record screen at front of room into another
• Auto-Upload both to the cloud where they're
synchronized and converted into formats that
can be played on any device
Fragmented Video Solutions

Problem:
Departmental silos adopt
own solutions, fail to
enable cross-organization
knowledge sharing

#3

Solution:
Campus recording treats
video like CRM or security.
One consistent system
supports all needs
Video Chaos

Problem:
Video is scattered across
the network. It’s hard to
find and hard to support

#4

Solution:
A single library, video content
management system enables
videos to be found easily and
played on any device
Network Capacity Issues
Problem
Video is a rich, visual way to
better present info.
But video takes up a lot of
network bandwidth.

#5

Solution:
Adaptive Bitrate Streaming
allows you to throttle back
video quality based on
available bandwidth.
Scalability Limitations

#6

Adobe Connect
1,200 viewers
GoToMeeting
1,000 viewers
Cisco WebEx
500 viewers

Problem
Webinar solutions are great
for real-time discussions...
with small groups

Webcasting

CDN + WAN Caching
Tens of Thousands of Viewers

Solution:
Webcasting allows you to live
stream to thousands of viewers
The Video Search Problem
Corporate compliance

#7

Problem
Most video is impossible to
search. Employees can’t find
what they need.
Solution:
Inside Video Search
• Automatic metadata
generation
• Slide text ingestion
• Human and machine
transcription
Thank You!

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What Businesses Can Learn About Video From Universities - Panopto Video Platform

  • 1.
  • 2. 7 Things Every Enterprise Can Learn about Video from Universities
  • 3. Case Study: Microsoft vs. University of Essex Microsoft Academy 9,000 videos Company-wide video portal for knowledge sharing, social learning, training videos Results: 9,000 videos in year 3 100k employees: almost 1 video for every 10 people Adopted by engineering, marketing, sales, support, operations, legal, finance, L&D Microsoft
  • 4. Case Study: Microsoft vs. University of Essex University of Essex 80,000 videos Created a campus-wide video portal for knowledge sharing (recording lectures, supplementary course material) Results: In the third year, 80k videos uploaded into the system 11k students Year 3 Essex
  • 5. Case Study: Microsoft vs. University of Essex 80,000 videos 9,000 videos Year 3 Microsoft Year 3 Essex
  • 6. Video Learning in Universities and Corporations: Same Use Cases, Different Names
  • 7. Video Learning in the Enterprise Recording Instructor-led Training
  • 8. Video Learning in the Enterprise Delivering Video to Remote Offices and Employees
  • 9. Video Learning in the Enterprise Capturing Information During Meetings
  • 10. Video Learning in the Enterprise Presenting Information from Your Laptop
  • 11. Video Learning at Universities
  • 13. The Hardware Issue Problem: Specialized AV Hardware is expensive and doesn’t scale #1 Solution: Software and commodity cameras are reliable, affordable, and scalable
  • 14. The Videographer Dilemma Problem: Recording even a simple course or a presentation can be difficult, expensive, and time-consuming #2
  • 15. Solution: Distributed Recording • Record video at back of room into one laptop • Record screen at front of room into another • Auto-Upload both to the cloud where they're synchronized and converted into formats that can be played on any device
  • 16. Fragmented Video Solutions Problem: Departmental silos adopt own solutions, fail to enable cross-organization knowledge sharing #3 Solution: Campus recording treats video like CRM or security. One consistent system supports all needs
  • 17. Video Chaos Problem: Video is scattered across the network. It’s hard to find and hard to support #4 Solution: A single library, video content management system enables videos to be found easily and played on any device
  • 18. Network Capacity Issues Problem Video is a rich, visual way to better present info. But video takes up a lot of network bandwidth. #5 Solution: Adaptive Bitrate Streaming allows you to throttle back video quality based on available bandwidth.
  • 19. Scalability Limitations #6 Adobe Connect 1,200 viewers GoToMeeting 1,000 viewers Cisco WebEx 500 viewers Problem Webinar solutions are great for real-time discussions... with small groups Webcasting CDN + WAN Caching Tens of Thousands of Viewers Solution: Webcasting allows you to live stream to thousands of viewers
  • 20. The Video Search Problem Corporate compliance #7 Problem Most video is impossible to search. Employees can’t find what they need. Solution: Inside Video Search • Automatic metadata generation • Slide text ingestion • Human and machine transcription

Editor's Notes

  1. Outside face-to-face conversation, video is the most compelling way to communicate and transfer knowledge. Not replacement for face-to-face, but critical component of Learning and Development. Video learning also helps reduce costsand manage expectations from incoming recruits.Yet video isn't  being used to full potential in enterprises today. Universities have cracked the code. They’ve figured out how to overcome 7 of the most common video challenges faced by universities and corporations.
  2. Different departments have different solutions (universities and corps)ProblemNot thinking about video as strategic learning assetReduced knowledge sharingUniversities overcomeThink of video like corps think of CRM or ent-wide securityDept heads together with IT collabWhere success in corps, we’re seeing this model as well – decision should be made at CLO levelBenefit: consistent org-wide solution increases knowledge sharing, productivity
  3. Can’t just have single solution – Need to think about where video is storedProblemDiscoverabilityMultiple device supportUniversitiesVCMSEvery video auto-uploadedExisting can be uploadedConverted for playback on any deviceAnalyticsEmbed interactive contentBenefitSingle library for org knowledgeTraining videos, social learning hub, capturing knowledge of retiring employees