NACCDO Faculty Engagement Session Carter - Querfield

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NACCDO Faculty Engagement Session Carter - Querfield

  1. 1. Faculty Engagement: Working with Faculty to Achieve Philanthropic Success Alexandra Carter, MBA Chief Development Officer, Academic Institutes Cedars-Sinai Medical Center, Los Angeles, CA Angela Querfeld Director, Strategic Community Involvement OHSU Knight Cancer Institute, Portland, OR
  2. 2. Faculty Engagement: A Worthwhile Investment • Physicians hold the key to many relationships • Patient relationship is priority • Careful, diligent and consistent communication produces results • Share success to foster participation • Make referral process easy and seamless
  3. 3. The Challenges • Scheduling time with Faculty • Building a relationship in 15 minute increments • Faculty trust in Development Officers • Faculty hesitation to refer patients • Faculty engagement with the institution/philanthropic priorities
  4. 4. Case 1: New Faculty Member Relationship: Closing a Campaign • New faculty, small/non-existent patient base • Build rapport, learn the business, repeat exposure • Tell everyone, tell them again, then tell them again! • Keep sharing successes, even “small” success • Keep making the calls • Find a way to inspire faculty to participate in their own philanthropic ways • Call again!! • * The Knight Challenge – new faculty ambassadors
  5. 5. Case 2: Faculty Staffing • Faculty Approach • Academic Faculty, Staff Physicians, Attending Physicians • Proactive Staffing • Intermittent Staffing • Reactive Staffing
  6. 6. What to Do When You Aren’t Getting Referrals • Creative Donor Engagement Events • Example: “Conversations About Cancer” Events • Discovery Lunches • Faculty Breakfasts – hosted by their senior leadership • Meeting Faculty Where They Are • Participate in Faculty Staff Meetings/Retreats
  7. 7. Take Aways • Faculty Agendas • Cues for Faculty Members • Engage to support Philanthropic Priorities • Easy Referral Process

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