Modulo 1 & 3 Cadi Business Model Innovation

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Modulo 1 & 3 Cadi Business Model Innovation

  1. 1. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 1 Friday, February 26, 2010
  2. 2. PERFIL DE DANIEL PANDZA Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  3. 3. ¿QUE SALE DESPUÉS DE HABER CURSADO ESTE TALLER? !"#!$%&'()*) !"#!$%&'()+) !"#!$%&'(),) !"#$%"#&'( !"#$%&'# !"#$%"#% )&)"*#+,)+('-( !%(%# &$'(!% .&/#"(0+(( 1+,'"/('&$/+( !)'*"# )'"%*+$"% %,,&2"!%3,( -.!/'#'0%0!"1) 2%/'3)/%)4!$%) Friday, February 26, 2010
  4. 4. OBJETIVOS DEL TALLER Friday, February 26, 2010
  5. 5. GARANTIZADO... Friday, February 26, 2010
  6. 6. !""#$%&!'"()(&!&*!&#( !"#$%$&'$( 0%$+"3&( )*"$&'$+( !"#$%"&'()#(*+,( #)-+&"+,( $10$)'-'"2-+( ,'"*"!-!$+( )./0$'$&)"-( Friday, February 26, 2010
  7. 7. http://prezi.com/w0tbeu06yqwp/ Friday, February 26, 2010
  8. 8. 8 HOW TO DESCRIBE A BUSINESS MODEL? Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  9. 9. Osterwalder (2007) Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  10. 10. Osterwalder (2007) Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  11. 11. Osterwalder (2007) Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  12. 12. Osterwalder (2007) Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  13. 13. Osterwalder (2007) Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  14. 14. THERE MUST BE A BETTER WAY... Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  15. 15. BUSINESS MODEL CANVAS Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  16. 16. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  17. 17. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  18. 18. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  19. 19. LET´S LEARN HOW TO USE THE CANVAS IN ORDER TO DESCRIBE A BUSINESS MODEL Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  20. 20. MIGUEL University Professor Expert in Innovation & Entrepreneurship Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  21. 21. YOU LOVE BOOKS Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  22. 22. YOU WOULD LIKE TO SHARE YOUR IDEAS WITH THE WORLD... Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  23. 23. … AND MAYBE MAKE SOME CA$H FOR AN AROUND-THE WORLD-TICKET Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  24. 24. LET´S TRY TO APPLY THE THEORY IN REAL TIME... Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  25. 25. Friday, February 26, 2010
  26. 26. ★ Mass Market ★ Niche Market ★ Segmented ★ Diversified ★ Multi-sided Platforms FOR WHOM ARE WE CREATING VALUE? WHO ARE OUR MOST IMPORTANT CUSTOMERS? Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  27. 27. ★ Performance ★ Newness ★ Customization ★ Getting the job® done ★ Design ★ Price ★ Cost reduction ★ Risk reduction ★ Accessibility ★ Convenience / Usability WHAT VALUE DO WE DELIVER TO THE CUSTOMER? WHICH ONE OF OUR CUSTOMER´S PROBLEMS ARE WE HELPING TO SOLVE? Innovación de Modelos de Negocio WHICH CUSTOMER NEEDS ARE WE SATISFYING? 26.02.2010 CADI - Campus Monterrey, 25. & WHAT BUNDELS OF PRODUCTS & SERVICES (daniel@paradygnamics.com) EACH CS Instructor: Daniel Pandza ARE WE OFFERING TO Friday, February 26, 2010
  28. 28. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  29. 29. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  30. 30. CHANNEL TYPES ★ Sales Force ★ Web Sales ★ Own Stores ★ Partner Stores ★ Wholesalers ★ Mobile Store CHANNEL PHASE How do we... raise awareness - help to evaluate - allow to purchase - deliver - provide post-purchase customer support? THROUGH WHICH CHANNELS DO OUR CUSTOMER WANT TO BE REACHED? HOW ARE WE REACHING THEM NOW? Innovación de Modelos de Negocio HOW ARE CHANNELS INTEGRATED? Monterrey, 25. & 26.02.2010 CADI - Campus WHICH ONES WORK BEST? Instructor: Daniel Pandza (daniel@paradygnamics.com) HOW ARE WE INTEGRATING THEM WITH CUSTOMER ROUTINES? Friday, February 26, 2010
  31. 31. NEW TECHNOLOGIES Friday, February 26, 2010
  32. 32. NEW COMMUNICATION CHANNELS Friday, February 26, 2010
  33. 33. NEW CHANNELS Friday, February 26, 2010
  34. 34. ★ Personal assistance ★ Dedicated personal assistance ★ Self-service ★ Automated services ★ Communities ★ Co-creation WHAT TYPE OF RELATIONSHIP DOES EACH CS EXPECT US TO ESTABLISH? WHICH ONES HAVE WE ESTABLISHED? HOW COSTLY ARE THEY? Innovación de Modelos de Negocio HOW ARE THEY INTEGRATED Campus THE REST OF OUR BUSINESS MODEL? CADI - WITH Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  35. 35. ★ Asset sale ★ Usage fee ★ Subscription fee ★ Lending/ renting / leasing ★ Licensing ★ Brokerage fees ★ Advertising FIXED “MENU” PRICING DYNAMIC PRICING ★ List price ★ Negotiation ★ Product feature dependent ★ Yield management ★ Customer segment dependent ★ Real-time market ★ Volume dependent ★ Auctions FOR WHAT VALUE ARE OUR CUSTOMERS REALLY WILLING TO PAY? FOR WHAT DOE THEY CURRENTLY PAY? Innovación de Modelos de Negocio HOW ARE THEY CURRENTLY -PAYING? HOW WOULD THEY PREFER TO PAY? CADI Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) HOW MUCH DOES EACH REVENUE STREAM CONTRIBUTE TO OVERALL $$$? Friday, February 26, 2010
  36. 36. ★ Physical ★ Intellectual ★ Human ★ Financial WHAT KEY RESOURCES DOES OUR VALUE PROPOSITIONS REQUIRE? WHAT KEY RESOURCES DO OUR DISTRIBUTION CHANNELS REQUIRE? Innovación de Modelos de Negocio WHAT KEY RESOURCES CADI CUSTOMER RELATIONSHIPS REQUIRE? DO - Campus Monterrey, 25. & 26.02.2010 WHAT KEY RESOURCES Instructor: Daniel STREAMS REQUIRE? DO REVENUE Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  37. 37. ★ Production ★ Administration ★ Marketing ★ Finance ★ Design ★ Sales force management ★ Platform/ network ★ Controlling ★ Problem solving WHAT KEY ACTIVITIES DO OUR VALUE PROPOSITIONS REQUIRE? WHAT KEY ACTIVITIES DO OUR DISTRIBUTION CHANNELS REQUIRE? Innovación de Modelos de Negocio WHAT KEY ACTIVITIES CADI CUSTOMER RELATIONSHIPS REQUIRE? DO - Campus Monterrey, 25. & 26.02.2010 WHAT KEY ACTIVITIES Instructor: Daniel STREAMS REQUIRE? DO REVENUE Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  38. 38. SOCIOS CLAVE Motivation for engaging with key partners ★ Optimization & economies of scale ★ Reduction of risk and uncertainty ★ Acquisition of particular resources and activities WHO ARE OUR KEY PARTNERS? WHO ARE OUR KEY SUPPLIERS? Innovación de Modelos de Negocio WHICH KEY RESSOURCES ARE WE ACQUIRING FROM PARTNERS? CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) WHICH KEY ACTIVITIES DO PARTNERS PERFORM? Friday, February 26, 2010
  39. 39. ★ Cost driven vs. Value driven ★ Fixed costs ★ Variable costs ★ Economies of scale ★ Economies of scope WHAT ARE THE MOST IMPORTANT COSTS INHERENT IN OUR BIZ-MODEL? WHICH KEY RESSOURCES ARE MOST EXPENSIVE? Innovación de Modelos de Negocio WHICH KEY ACTIVITIES ARE Campus Monterrey, 25. & 26.02.2010 CADI - MOST EXPENSIVE? Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  40. 40. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010
  41. 41. Innovación de Modelos de Negocio CADI - Campus Monterrey, 25. & 26.02.2010 Instructor: Daniel Pandza (daniel@paradygnamics.com) Friday, February 26, 2010

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