Web Analytics and its implication for the future of Indonesian online industry
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presentasi web analytics di fowab 2
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Web Analytics and its implication for the future of Indonesian online industry
Editor's Notes
- With the raise of online endeavors, there is an increasing demand of justifications Clients become more critical and these are important issues we must address
- What vs how much Accountability vs just ROI Makes sense….
- … to address the issue The following is an example using a client’s online campaign Tempat crowdsource ide kreatif yg dilombakan Dan saya ingin mengconvince lo semua kalo web analytics adalah komponen fundamental untuk perkembangan industri online kita
- The client’s campaign’s purpose is to be a place where people can submit creative ideas to be competed against each other Here are the goals to serve that purpose. Purpose broken down to chunks assigned a numerical representative value
- Industri online makin lama akan makin demokratis The guy sitting next to you can do the same thing that you can and just as good -> ujung2nya sikut2an harga, yg lebih murah yg menang Cara menanggulanginya adalah menunjukkan usaha lo berharga bukan Cuma untuk webnya, tapi juga ke bisnisnya Dan lo bisa nunjukkin itu dengan web analytics
- I believe, sebelum kita menerapkan web analytics, industri online kita akan berada di bawah standar dunia. I believe, web analytics memegang kunci dari industri online kita karena 2 hal: bisa memberikan justifikasi bahwa hasil usaha kita kondusif kepada tujuan bisnis bisa terus meningkatkan performa dan hasil bisnis dengan feedback dari web analytics Dengan web analytics, industri online kita bisa terus maju ke arah yang lebih baik I believe, because of web analytics, Indonesia can take a stand