Basics and Importants of Adwords Advertisement


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Want to know Adwords basics and it's important? Go through this presentation and get the idea why do you advertise on online channels.

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Basics and Importants of Adwords Advertisement

  1. 1. Adwords Basics
  2. 2. 1. Advertisement channel Growth Paper Advertisment TV/Radio Advertisement Monthly Magazine Advertisement Online Advertisement
  3. 3. 2. Online Advertisement Advantages • We can able to target the right audience through online advertisement whereas TV/Radio, and Paper advertisements will reach non targeted visitors too. • We can set our own advertisement budget for online but Media people will set the advertisement cost • Recently, people are searching through online compared to traditional advertisement channels. So we can reach the right people at right time.
  4. 4. now? Please find the recent Google’s first page result below where it shows only 13% of the space is allotted for organic search result for major queries. So Google encourage advertising with them to get the top 5 position in Google.
  5. 5. 4. Google Distribution Networks • The Google Network consists of Google sites & partner properties that use Google AdSense to serve Google AdWords ads • These properties include: Search sites, content pages, newsletters, email services & discussion boards
  6. 6. 5. Advertisers Benefits Through Google
  7. 7. 6. Benefits of Google Adwords • Reach: Access to ~80% of Internet users worldwide through search and content network • Cost: • No minimum spend • You choose your own maximum daily spending limit (daily budget) • Choose how much you want to spend per click for every keyword • Pay Google for users who click on your ad More cost-effective than Yellow Pages, Banner Ads & Direct Mail • Conversion tracking = real-time return-on-investment data • Pay Google when users click on your ads • Timing: • Ads are seen by users looking to purchase • Reach your audience at the right time , with the right message • Flexibility: • Start advertising quickly • Unlimited changes, whenever you want • You can target ads to the specific location & language of your customers
  8. 8. 7. AdWords Structure Adwords Account Campaign Adgroup Keywors AdText Adgroup Campaign Adgroup Limit:
  9. 9. 8. Basic Details Campaign Level •Daily Budget, Search network or Display network, Target location and Target Devices •Target Languages, Automatic or Manual Bidding and Accelerate or Standard delivery Adgroup Level Details •Max CPC , Keywords, Adtext, Adgroup grouping and Adextension AdText Level •Dynamic Ads •Ad Sample Keywords Level •Matching Types- Broad, Negative, Phrase and Exact
  10. 10. 9. Types of Google Advertisements • 9.1 Google Search Advertisement • 9.1.1 Sample Google Advertisement Text Ad
  11. 11. 9.1.2 CPC Basic Definition
  12. 12. 9.1.3 CTR Basic Definition
  13. 13. 9.1.4 CTR Example
  14. 14. 9.1.5 Location and Language Targeting You can target ads by location and language • Regional/Local, Country, Global & Customized Targeting • Roughly 40 different language targeting options to choose from
  15. 15. 9.1.6 Country Targeting Use if you have national or global customers Example: you ship to Australia only. Target your campaign to Australia
  16. 16. 9.1.7 Region/ City Targeting Region Targeting: Example: you run a laptop accessories targeting whole Victoria region
  17. 17. City Targeting: Example: you have local flower shops in the Melbourne
  18. 18. 9.1.8 Customized Targeting Use Customized targeting to target highly specific areas, this will give the flexibility to target using miles and kilo meters. For example, to reach customers located in an area that cannot be targeted accurately using region or city targeting. Example: pizza delivery service Customized Targeting
  19. 19. 9.1.9 Hourly Targeting If you run a pizza shop in Melbourne, then you can run the ads from morning 10 AM to 5 PM every day to avoid unwanted enquires.
  20. 20. 9.1.10 Device Targeting: We can able to target Desktop, Mobile and Table targeting devices. If you think mobile devices generate more sales compared to computer then we can able to increase the budget for mobile devices.
  21. 21. 9.2 Google Content Network Advertisement
  22. 22. 9.3 Google Product Listing Advertisement To begin using Product Listing Ads, you’ll need both an AdWords account and a Google Merchant Center account. Then you’ll need to link the two accounts. Your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns. 9.3.1 Product Listing Ads Example Product Listing Ads show a set of relevant products for a given search. The products appear with additional information like a product image, price, and the merchant name, without the need for you to create unique ads for each product you sell. Their appearance may change as we experiment with the best display options for this format.
  23. 23. Reference Links: