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In what ways does your media product use, develop or challenge forms and conventions of real media products?

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In what ways does your media product use, develop or challenge forms and conventions of real media products?

  1. 1. Panashe Nyamariwata
  2. 2. I learnt a lot about conventions of music videos and did a lot of research into this. I have presented my findings in my blog post named “conventions of music videos”. This a basic summary of what I found about conventions of music videos; There are very basic common features that can be seen within all the music videos. These include close ups of artists and the shots when they do change, change to the beat to make the music video flow and look effective. Also there is the artist actually singing through the music video whilst other things are happening in the music video.
  3. 3. I learnt a lot about conventions of music genres and have done research into this. I have presented my findings in my blog post named “conventions of music videos”. The genre of music that our music video belongs to is UK Rap. The genre that our music video falls into has the following conventions as well as the conventions of a generic music video as mentioned in the previous slide. These music videos tend to have lot of shots of the artists and also there always seems to be a video that doesn’t relate to the lyrics, as they are usually standing with a group of friends.
  4. 4. Superimposition Close-ups Reinforcement of narrative side Very clear storyline. Prolonged shots of artist.
  5. 5. Another convention of music videos in particular a convention of the genre that we worked is the categories that UK Rap falls into. The genre work in falls conventionally into performance based and narrative based. So we decided to incorporate this into our music video to make it as effective as possible. Performance aspect Narrative aspect.
  6. 6. In order to know what the conventions of a Digipak are I decided to research into them and presented my findings on my blog under a post named “Poster- Overview” I found that the conventions of a Digipak is as follows:  Images  Artist’s name  Details of tracks  Track listing  Song producers  Song writers  lyrics “Loud” Digipak cover

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