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What’s the Story of Your Community Building Programme in Your Social Business Journey?

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Online communities are the key driver of social business adaptation programmes. There's a great chance you already have an on-going community building programme using IBM Connections. You're now thinking about how you could help accelerate that adaptation process for your different communities.

WHAT IF data analytics could help you with that? What if you'd find an effective way to engage your top contributors & SMEs to influence user behaviour? Do you know where your lurkers are? What if you could identify some of the core activities within your communities so you can encourage more active participation & engagement? What if you could spot right away potential trouble areas slowing you down in your community building efforts?

Published in: Leadership & Management
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What’s the Story of Your Community Building Programme in Your Social Business Journey?

  1. 1. #engageug What’s the Story of Your Community Building Programme in Your Social Business Journey? 1
  2. 2. #engageug Speakers Luis Suarez @elsua Digital Transformation & Data Analytics Adviser panagenda Francie Tanner @akafrancie Director Americas panagenda Join the conversation using #BuildingCommunity & @panagenda
  3. 3. #engageug Business opportunities 3 • Embracing online communities as a new operating model: more openness, clarity and transparency • Helping accelerate your digital adaptation & change initiatives through online communities • Facilitating ‘Community’ as the new Management (‘Connected Leadership’)
  4. 4. #engageug Business value of communities 4 Communities Enterprise Knowledge Organizational Capabilities Value Social Networking Open Collaboration Forums Content Sharing Wisdom of Crowds Collective Intelligence Knowledge Retention Good Practices Cross Pollination Knowledge Database Worker Efficiency Problem Solving Business Processes Decision Making Innovation Understanding Customers Insights Profitability Better Products Better Services Operational Efficiency Customer Sat. Higher Quality 1. Customers 2. Employees 3. Partners 4. Other Stakeholders Find Experts
  5. 5. #engageug Critical components 5 Capabilities 1.Create a content repository 2.Connect members to content 3.Identify most valued content Methodologies 1.Community templates 2.Community education offerings 3.Daily/weekly community leadership activities Relationships 1.Easy for members to form new relationships 2.Linkages with other communities People 1.Community Manager is passionate 2.Exec Sponsor is committed and models collaborative behavior 3.Members share a common interest Management System 1.Secure resources (& funding?) 2.Form a Core Team & establish a Community Charter 3.Establish cadence of meetings 4.Manage to a balanced scorecard 5.Create sense & respond capability People TechnologyProcess Knowledge Technology 1.Rich Member profiles 2.Simple to use social collaboration platform 3.Community Manager Tools 4.Platform measures value, participation, and reputation of membership
  6. 6. #engageug But how do we evaluate their health? 6Source - http://bit.ly/2Iv1xND
  7. 7. #engageug Traits to look for - The Community Charter 7 Name: (The name of the Community, i.e., Developer Community, Customer User Group) Target Member Demographics: (List the characteristics of the members that the community is hoping to attract) Purpose/Intent: (What is the purpose/intent of the community?, i.e., Skill Building, Listening, Learning) Domain: (What is/are the topic(s) of interest that best supports the community’s purpose) Assigned Roles: (Identify by name the individuals who are filling roles) 1. Community Sponsor(s): 2. Community Manager(s): 3. Core Team Members: Critical Business Issues: (Identify the critical business issues faced by the community) Collaboration Tools: (List the primary collaboration tools that will be used) Resources Required: (Identify the resources required to support the community, i.e., existing resources that are available, required contractor support, and content that needs to be developed) Measures of Success: (List measures of success.)
  8. 8. #engageug Active members over time 8Source - http://bit.ly/2s2jJTY
  9. 9. #engageug Open vs. closed 9 Source - http://bit.ly/2Ixp1St Source - http://bit.ly/2Ixp9Br
  10. 10. #engageug External communities 10Source - http://bit.ly/2rV1NLr
  11. 11. #engageug Multiple community leaders 11Source - http://bit.ly/2r0mW5J
  12. 12. #engageug Most ‘popular’ Communities 12Source - http://bit.ly/2LivE8S
  13. 13. #engageug Overall health of the ecosystem 13Source - http://bit.ly/2s472rN
  14. 14. #engageug How discoverable are they? 14Source - http://bit.ly/2rYVRjZ
  15. 15. #engageug Active members vs. lurkers 15Source - http://bit.ly/2rX48EZ
  16. 16. #engageug Most active contributors 16Source - http://bit.ly/2KEdcGw
  17. 17. #engageug Document centric vs. people centric 17Source - http://bit.ly/2ISIFrk
  18. 18. #engageug Social Network Analysis (SNA) 18 Source - http://bit.ly/2J02Pzw
  19. 19. #engageug Storytelling & anecdotal evidence 19Source - http://bit.ly/2KInYf9
  20. 20. #engageug 20 But that’d be a topic for another time…
  21. 21. #engageug Questions & Answers Luis Suarez @elsua Digital Transformation & Data Analytics Adviser panagenda Francie Tanner @akafrancie Director Americas panagenda Join the conversation using #BuildingCommunity & @panagenda

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