Everyday Life and Cultural Theory


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Everyday Life and Cultural Theory, An Introduction by Ben Highmore

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Everyday Life and Cultural Theory

  1. 1. Everyday Life and Cultural Theory An Introduction Ben Highmore ‘Chapter 1: Figuring the Everyday’METU Faculty of Architecture Department of Industrial DesignID501 Advanced Project Development in Industrial DesignNur Yıldırım
  2. 2. Overview• A critical and historical introduction to theories of everyday life• Modern and contemporary theories of everyday life are examined• route map for connecting the terms ‘everyday life’ and ‘cultural theory’
  3. 3. Keywords ceaselessness, ordinary and extraordinary, boredom, rationalism, mystery, social differences, industrialization, capitalism Aim and Scope• two sidedness of everyday: familiarity and everydayness• effects of modernity on everyday life• interlaced cycle of everyday life dynamics
  4. 4. Notion of Everyday Life (alltagsleben, la vie quotidienne, run-of-the-mill)most repeated actions, most travelled journeys, most inhabited spacesclosest to useveryday as value and quality - everydaynesseffect of modernity - familiar becomes unfamiliarin modernity everyday becomes the setting for a dynamic process: making theunfamiliar familiar, getting accustomed to the disruption of custom.heterogeneous and ambivalent landscape of everyday modernity
  5. 5. Investigating Everyday Life sm li MysteryBoredom n a io R at Sherlock Holmes gets comfortable bored when mysterious sideEveryday Life of life is not taxing his rationalistic intelligence.Non-Everyday uncomfortable
  6. 6. Investigating Everyday Life Boredompatterns and arrangements of modern working lifemodern factory, office, industrialized home, routines and regulatory techniques Rationalism Mystery exotic cultures of other people
  7. 7. Investigating Everyday Life popular anthropology‘Culture’ ‘cultures’ (exotic) daily practices daily practices Boring Mysterious
  8. 8. Boredom: Emptying of Time Western modernity institutionalized world of work and organized instructionemergence of new and different experiences standardization of time wage labor representation and experience of time routinization of segmentation of daily life church pupils
  9. 9. assembly line uniformity, dullness ‘one thing after another, the more itchanges the more it remains the same’ continuous production, industrial capitalism to maximize output uninterrupted production process characterized by the inexorable regularity with which the worker must follow the rhythm of the mechanical system Marx: alienation brought by modern capitalism sensory-mental condition, labour becomes torture pupils
  10. 10. the industrialization of time and space both technological conditions and sensory-material experiencemechanization in nearly every form of everyday culture: bread, chairs, death, washing... Siegfried Giedion, Mechanization Takes Command industrialization brought technology into home, under guise of efficiency, worked to regulate and rationalize home life dynamic uneven and unequal industrialization homogenized and experiences across social differences differentiated
  11. 11. Max Weber modern Western deadening routinization of form of capitalism everyday modernity development of world governed by protocols social structures technical possibilities and bureaucracy legal system and administration technical means of production ‘official life’ by government, people forced to work modern economic order with machine production boredom as a tool for poor thinks rich are bored particular classes and cultural discrimination old think young are bored gendered variations ...use of boredom to mark social differences noted by class, distinctions and diagnose social and political gender, race, sexuality etc. struggles cultural domination points boredom of everyday life with a cultural form: unfulfilled desires and unnamed anxieties
  12. 12. mystery of everyday lifestudy of everyday life: ability of makingstrange within a culture of rationalism Freudian slip psychoanalysis, a science of ordinary, everyday life fantastic in banal, exceptional in ordinary
  13. 13. phantasmagoriamodernity is characterized by commodity shop window displays and exhibitions sensational products, people appear as objects of display colonial capitalism imports ‘exotic lives’ as ‘exotic goods’
  14. 14. everyday life as a contradiction known and ordinary and obvious and unknown extraordinary enigmatic shop window displays and exhibitionsmodernity is characterized by commodity sensational products, people appear as objects of display exoticism, everyday life of others
  15. 15. Conclusionsrelationship between modernisation, industrialization and everyday lifechanging dynamics of everyday life in relation to ideas and practices ofmodernityeveryday life as a contradicting notion