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YouTube101: Video for Startups and Small Business

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Strayer & Co., Inc. (Consulting and Speaking), U.C. Berkeley Extension, More
Strayer & Co., Inc. (Consulting and Speaking), U.C. Berkeley Extension, More

Presented at BizTechDay Multimedia 101 workshop. A few of the slides featured images from Jeopardy which have been omitted from this version of the ppt. due to copyright issues.

Business
1 of 61
Multimedia 101 [aka "YouTube101”] ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Presentation Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Are You Ready to Play? Copyright, 2008, Pam Strayer
And the answer is… ,[object Object],Copyright, 2008, Pam Strayer
The question is... ,[object Object],Copyright, 2008, Pam Strayer
To You Tube and Beyond Copyright, 2008, Pam Strayer
CNN versus YouTube
Business and Video ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Influence, Influence, Influence ,[object Object],Copyright, 2008, Pam Strayer ,[object Object]
Why use video? ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Adoption Rates Vary ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
“ White paper, webinar or web video?” Copyright, 2008, Pam Strayer
Startups: Web Video Rules Copyright, 2008, Pam Strayer
Small Businesses: Smart Ones Copyright, 2008, Pam Strayer VIDEO
Lumbering Beasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Front Runners ,[object Object],Copyright, 2008, Pam Strayer
Front Runners ,[object Object],Copyright, 2008, Pam Strayer
Strategy ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Advantage: New, Nimble ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
So Many Uses, So Little Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Today’s Focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Marketing Videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Weekly Videos ,[object Object],[object Object],Copyright, 2008, Pam Strayer
360 Marketing ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Create a Plan and Grow It ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Early Stage Startup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Alpha/Beta Startup ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Small Business Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Plan ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Make vs. Buy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making Choices ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Do It Yourself: Scalable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Do It Yourself: Scalable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Flip ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Audio ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Audio Only, Archivable Copyright, 2008, Pam Strayer
Free Video Webinars ,[object Object],Copyright, 2008, Pam Strayer
DimDim ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
OpenACircle: Live Video Collab Copyright, 2008, Pam Strayer
Great New Video Collaboration Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
“Slideshow” Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Animoto Examples ,[object Object],[object Object],Copyright, 2008, Pam Strayer ,[object Object],[object Object]
Animoto Virality ,[object Object],[object Object],Copyright, 2008, Pam Strayer
Other No $ Options ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Buy: Scalable ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Old Way: Crew, Travel ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
New Way: Local, One Person? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Other Video Sources ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Distribution ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Media Buying ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
YellowPages.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Success Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Wrapping Up ,[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Final Jeopardy Answer ,[object Object],Copyright, 2008, Pam Strayer
The Question ,[object Object],Copyright, 2008, Pam Strayer
The Future’s So Bright ,[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
The Saturdays Series ($295) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer
Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright, 2008, Pam Strayer

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