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Multimedia 101 [aka &quot;YouTube101”] <ul><li>Pam Strayer </li></ul><ul><li>www.pamstrayer.com </li></ul>Copyright, 2008,...
Presentation Overview <ul><li>Multimedia: Audio, Video, Social Media  </li></ul><ul><li>Strategy: Plan, Tools, Go! </li></...
Are You Ready to Play? Copyright, 2008, Pam Strayer
And the answer is… <ul><li>“ 13 hours every minute…” </li></ul>Copyright, 2008, Pam Strayer
The question is... <ul><li>How much video are people uploading to YouTube? </li></ul>Copyright, 2008, Pam Strayer
To You Tube and Beyond Copyright, 2008, Pam Strayer
CNN versus YouTube
Business and Video <ul><li>Video = lingua franca of business communication </li></ul><ul><li>Mainstream business news </li...
Influence, Influence, Influence <ul><li>Rejected for TV </li></ul>Copyright, 2008, Pam Strayer <ul><li>Cannes Winner </li>...
Why use video? <ul><li>It’s the most powerful on-demand communication platform ever created (OPA study) </li></ul><ul><li>...
Adoption Rates Vary <ul><li>Startups </li></ul><ul><li>Small Business </li></ul><ul><li>Corporate America </li></ul>Copyri...
“ White paper, webinar or web video?” Copyright, 2008, Pam Strayer
Startups: Web Video Rules Copyright, 2008, Pam Strayer
Small Businesses: Smart Ones Copyright, 2008, Pam Strayer VIDEO
Lumbering Beasts <ul><li>Big Business obstacles </li></ul><ul><ul><li>Still think video is expensive </li></ul></ul><ul><u...
Front Runners <ul><li>Cisco </li></ul>Copyright, 2008, Pam Strayer
Front Runners <ul><li>Google Apps/Business Video (Private Label YouTube, ASP model) </li></ul>Copyright, 2008, Pam Strayer
Strategy <ul><li>Your Site </li></ul><ul><li>Online Marketing </li></ul>Copyright, 2008, Pam Strayer
Advantage: New, Nimble <ul><li>Web video more widely and more effectively by newest players </li></ul><ul><li>Master these...
So Many Uses, So Little Time <ul><li>For Small Businesses </li></ul><ul><ul><li>External </li></ul></ul><ul><ul><ul><li>Ma...
Today’s Focus <ul><li>For Small Businesses </li></ul><ul><ul><li>External </li></ul></ul><ul><ul><ul><li>Marketing </li></...
The Basics <ul><li>Your Site </li></ul><ul><li>Home page: welcome, overview </li></ul><ul><li>Deeper pages: detailed produ...
Marketing Videos <ul><li>Introduce yourself and your product/ service </li></ul><ul><ul><li>Blendtec, Mentos/Diet Coke </l...
Weekly Videos <ul><li>Ongoing email campaigns </li></ul><ul><li>Weekly videos included </li></ul>Copyright, 2008, Pam Stra...
360 Marketing <ul><li>Video is not the only platform </li></ul><ul><li>Define role of video in your plan </li></ul>Copyrig...
Create a Plan and Grow It <ul><li>Different businesses, different stages, different needs </li></ul><ul><ul><li>Early stag...
Early Stage Startup <ul><li>Target Audience: Angels and Investors </li></ul><ul><ul><li>What is your product </li></ul></u...
Alpha/Beta Startup <ul><li>Target Audience: Investors, Internal Team, Early Adopters </li></ul><ul><ul><li>Product Demo </...
Small Business Strategy <ul><li>Video on Your Site </li></ul><ul><ul><li>Home Page </li></ul></ul><ul><ul><li>Demos </li><...
The Plan <ul><li>Put time into your plans </li></ul><ul><li>Phase 1, 2, 3, etc. </li></ul><ul><li>Now, how to prioritize, ...
Make vs. Buy? <ul><li>Make:  </li></ul><ul><ul><li>Pros </li></ul></ul><ul><ul><ul><li>“Free” </li></ul></ul></ul><ul><ul>...
Making Choices <ul><li>Spectrum, blended model </li></ul><ul><ul><li>Make your own for certain audiences </li></ul></ul><u...
Do It Yourself: Scalable <ul><li>Range of skills and tools </li></ul><ul><li>Simple </li></ul><ul><ul><li>Flip camcorder, ...
Do It Yourself: Scalable <ul><li>More simple tools </li></ul><ul><ul><li>Webcasts with video, archivable </li></ul></ul><u...
The Flip <ul><li>$100-170  </li></ul><ul><li>Fits in your pocket </li></ul><ul><li>30-60 minutes </li></ul><ul><li>Upload ...
Audio <ul><li>iTunes  </li></ul><ul><li>$20 mike </li></ul><ul><li>Stick it in your computer </li></ul><ul><li>Self consci...
Audio Only, Archivable Copyright, 2008, Pam Strayer
Free Video Webinars <ul><li>http://en.wikipedia.org/wiki/Comparison_of_web_conferencing_software </li></ul>Copyright, 2008...
DimDim <ul><li>Open source </li></ul><ul><li>Free </li></ul><ul><li>No download </li></ul><ul><li>Audio, video </li></ul><...
OpenACircle: Live Video Collab Copyright, 2008, Pam Strayer
Great New Video Collaboration Tools <ul><li>Consumer </li></ul><ul><ul><li>Shwup.com </li></ul></ul><ul><ul><ul><li>Pool, ...
“Slideshow” Tools <ul><li>Animoto </li></ul><ul><ul><li>The Ultimate-Eye-Candy-Maker </li></ul></ul><ul><ul><li>Web video ...
Animoto Examples <ul><li>Viral video, email marketing </li></ul><ul><ul><li>Barker Lounge </li></ul></ul>Copyright, 2008, ...
Animoto Virality <ul><li>2 million people joined when it caught on on Facebook </li></ul><ul><li>The biggest chunk came in...
Other No $ Options <ul><li>Get someone else to interview you </li></ul><ul><ul><li>Edith interviewed on Comcast </li></ul>...
Buy: Scalable <ul><li>Production Values </li></ul><ul><ul><li>PBS: $10,000/minute </li></ul></ul><ul><ul><li>Straight inte...
Old Way: Crew, Travel <ul><li>$20,000+ for a four person crew to fly to your client’s </li></ul><ul><li>Travel costs </li>...
New Way: Local, One Person? <ul><li>Jivox </li></ul><ul><ul><li>Video stock </li></ul></ul><ul><ul><li>Make your own TV/on...
Other Video Sources <ul><li>Elance.com & Craigslist </li></ul><ul><li>Local TV school (find on current.tv how to be a prod...
Distribution <ul><li>Put it out there on your site </li></ul><ul><li>Post on YouTube, Google Video </li></ul><ul><li>Fill ...
Media Buying <ul><li>Packages often couple production costs with a media buy for a very good deal </li></ul><ul><ul><li>On...
YellowPages.com <ul><li>Bundles production and ad buy </li></ul><ul><ul><li>10 sites: yahoo, aol, yellowpages.com + </li><...
Success Stories <ul><li>Jivox </li></ul><ul><ul><li>Client: A small bed and breakfast </li></ul></ul><ul><ul><li>Got: Make...
Wrapping Up <ul><li>Strategy and Plan </li></ul><ul><li>Tools and Execution </li></ul><ul><li>Distribution and Media Buy <...
Final Jeopardy Answer <ul><li>“1992” </li></ul>Copyright, 2008, Pam Strayer
The Question <ul><li>When was the first video played on a computer? </li></ul>Copyright, 2008, Pam Strayer
The Future’s So Bright <ul><li>Have fun </li></ul><ul><li>Play with it </li></ul><ul><li>Enjoy </li></ul>Copyright, 2008, ...
Questions <ul><li>More info: </li></ul><ul><ul><li>www.youtube101.tv </li></ul></ul><ul><ul><li>Sign up for emails there <...
The Saturdays Series ($295) <ul><li>3 Daylong Classes, 1 Webinar, Book </li></ul><ul><ul><li>Digital Presence for Small Bu...
Services <ul><li>Video Coach  </li></ul><ul><ul><li>Personal trainer style, i.e.1-2 hours/week (phone or online webinar me...
Contact Information <ul><li>Pam Strayer </li></ul><ul><li>www.pamstrayer.com </li></ul><ul><li>www.youtube101.tv </li></ul...
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YouTube101: Video for Startups and Small Business

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Presented at BizTechDay Multimedia 101 workshop. A few of the slides featured images from Jeopardy which have been omitted from this version of the ppt. due to copyright issues.

Published in: Business

YouTube101: Video for Startups and Small Business

  1. Multimedia 101 [aka &quot;YouTube101”] <ul><li>Pam Strayer </li></ul><ul><li>www.pamstrayer.com </li></ul>Copyright, 2008, Pam Strayer
  2. Presentation Overview <ul><li>Multimedia: Audio, Video, Social Media </li></ul><ul><li>Strategy: Plan, Tools, Go! </li></ul><ul><li>Blog: www.YouTube101.tv </li></ul><ul><ul><li>Find the presentation online </li></ul></ul><ul><ul><li>Links and lots of the demo videos </li></ul></ul>Copyright, 2008, Pam Strayer
  3. Are You Ready to Play? Copyright, 2008, Pam Strayer
  4. And the answer is… <ul><li>“ 13 hours every minute…” </li></ul>Copyright, 2008, Pam Strayer
  5. The question is... <ul><li>How much video are people uploading to YouTube? </li></ul>Copyright, 2008, Pam Strayer
  6. To You Tube and Beyond Copyright, 2008, Pam Strayer
  7. CNN versus YouTube
  8. Business and Video <ul><li>Video = lingua franca of business communication </li></ul><ul><li>Mainstream business news </li></ul><ul><ul><li>WSJ </li></ul></ul><ul><ul><li>NYT </li></ul></ul>Copyright, 2008, Pam Strayer
  9. Influence, Influence, Influence <ul><li>Rejected for TV </li></ul>Copyright, 2008, Pam Strayer <ul><li>Cannes Winner </li></ul>
  10. Why use video? <ul><li>It’s the most powerful on-demand communication platform ever created (OPA study) </li></ul><ul><li>It can be viral </li></ul><ul><li>It’s high impact </li></ul><ul><li>Get ready: it will also scale well in a mobile phone world </li></ul>Copyright, 2008, Pam Strayer
  11. Adoption Rates Vary <ul><li>Startups </li></ul><ul><li>Small Business </li></ul><ul><li>Corporate America </li></ul>Copyright, 2008, Pam Strayer
  12. “ White paper, webinar or web video?” Copyright, 2008, Pam Strayer
  13. Startups: Web Video Rules Copyright, 2008, Pam Strayer
  14. Small Businesses: Smart Ones Copyright, 2008, Pam Strayer VIDEO
  15. Lumbering Beasts <ul><li>Big Business obstacles </li></ul><ul><ul><li>Still think video is expensive </li></ul></ul><ul><ul><li>Culture of not communicating in video </li></ul></ul><ul><ul><li>Bandwidth, IT deployment </li></ul></ul><ul><ul><li>Security versus ASP model </li></ul></ul><ul><ul><li>Lack of teenagers </li></ul></ul><ul><li>These are all pluses for startups and small businesses </li></ul>Copyright, 2008, Pam Strayer
  16. Front Runners <ul><li>Cisco </li></ul>Copyright, 2008, Pam Strayer
  17. Front Runners <ul><li>Google Apps/Business Video (Private Label YouTube, ASP model) </li></ul>Copyright, 2008, Pam Strayer
  18. Strategy <ul><li>Your Site </li></ul><ul><li>Online Marketing </li></ul>Copyright, 2008, Pam Strayer
  19. Advantage: New, Nimble <ul><li>Web video more widely and more effectively by newest players </li></ul><ul><li>Master these tools and... </li></ul><ul><li>You Have the Advantage </li></ul>Copyright, 2008, Pam Strayer
  20. So Many Uses, So Little Time <ul><li>For Small Businesses </li></ul><ul><ul><li>External </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>Brand Enhancement </li></ul></ul></ul><ul><ul><ul><li>Support </li></ul></ul></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><ul><li>Training and Support </li></ul></ul></ul><ul><ul><ul><li>New Employee Orientation Internal </li></ul></ul></ul><ul><ul><ul><li>Communications and Campaigns </li></ul></ul></ul>Copyright, 2008, Pam Strayer
  21. Today’s Focus <ul><li>For Small Businesses </li></ul><ul><ul><li>External </li></ul></ul><ul><ul><ul><li>Marketing </li></ul></ul></ul><ul><ul><ul><li>Brand Enhancement </li></ul></ul></ul><ul><ul><ul><li>Support </li></ul></ul></ul><ul><ul><li>Internal </li></ul></ul><ul><ul><ul><li>Training and Support </li></ul></ul></ul><ul><ul><ul><li>New Employee Orientation Internal </li></ul></ul></ul><ul><ul><ul><li>Communications and Campaigns </li></ul></ul></ul>Copyright, 2008, Pam Strayer
  22. The Basics <ul><li>Your Site </li></ul><ul><li>Home page: welcome, overview </li></ul><ul><li>Deeper pages: detailed product descriptions </li></ul><ul><li>Customer success stories </li></ul><ul><li>Podcasts (optional) </li></ul>Copyright, 2008, Pam Strayer
  23. Marketing Videos <ul><li>Introduce yourself and your product/ service </li></ul><ul><ul><li>Blendtec, Mentos/Diet Coke </li></ul></ul><ul><li>Product overviews and tours </li></ul><ul><li>Attract and entertain customers </li></ul><ul><li>Profiles of your finished projects or service </li></ul><ul><li>Success stories from your customers ***** </li></ul>Copyright, 2008, Pam Strayer
  24. Weekly Videos <ul><li>Ongoing email campaigns </li></ul><ul><li>Weekly videos included </li></ul>Copyright, 2008, Pam Strayer
  25. 360 Marketing <ul><li>Video is not the only platform </li></ul><ul><li>Define role of video in your plan </li></ul>Copyright, 2008, Pam Strayer
  26. Create a Plan and Grow It <ul><li>Different businesses, different stages, different needs </li></ul><ul><ul><li>Early stage startup </li></ul></ul><ul><ul><li>Startups </li></ul></ul><ul><ul><li>Small businesses </li></ul></ul>Copyright, 2008, Pam Strayer
  27. Early Stage Startup <ul><li>Target Audience: Angels and Investors </li></ul><ul><ul><li>What is your product </li></ul></ul><ul><ul><li>Who is the team </li></ul></ul><ul><ul><li>Business model and business plan </li></ul></ul><ul><ul><li>Market opportunity </li></ul></ul><ul><ul><li>Demo of your product </li></ul></ul><ul><ul><li>Competitive analysis </li></ul></ul><ul><ul><li>Current investors’ stories </li></ul></ul>Copyright, 2008, Pam Strayer
  28. Alpha/Beta Startup <ul><li>Target Audience: Investors, Internal Team, Early Adopters </li></ul><ul><ul><li>Product Demo </li></ul></ul><ul><ul><li>Recruit new employees </li></ul></ul><ul><ul><li>[Outsourcing?] Collaborating with global team members and archiving knowledge for future team members (video trail) </li></ul></ul><ul><ul><li>Buzz video for Techcrunchies of the world </li></ul></ul>Copyright, 2008, Pam Strayer
  29. Small Business Strategy <ul><li>Video on Your Site </li></ul><ul><ul><li>Home Page </li></ul></ul><ul><ul><li>Demos </li></ul></ul><ul><ul><li>Success Stories </li></ul></ul><ul><ul><li>Social Media Video </li></ul></ul><ul><li>Getting Traffic to Your Site </li></ul><ul><ul><li>Video Ads </li></ul></ul><ul><ul><li>Social Media Video </li></ul></ul>Copyright, 2008, Pam Strayer
  30. The Plan <ul><li>Put time into your plans </li></ul><ul><li>Phase 1, 2, 3, etc. </li></ul><ul><li>Now, how to prioritize, execute? </li></ul>Copyright, 2008, Pam Strayer
  31. Make vs. Buy? <ul><li>Make: </li></ul><ul><ul><li>Pros </li></ul></ul><ul><ul><ul><li>“Free” </li></ul></ul></ul><ul><ul><ul><li>Fewer limits to quantity </li></ul></ul></ul><ul><ul><ul><li>Embeddable </li></ul></ul></ul><ul><ul><li>Cons </li></ul></ul><ul><ul><ul><li>Production values </li></ul></ul></ul><ul><ul><ul><li>Your time better spent on the biz </li></ul></ul></ul>Copyright, 2008, Pam Strayer <ul><li>Buy: </li></ul><ul><li>Pros </li></ul><ul><li>Production values </li></ul><ul><li>Gets it done </li></ul><ul><li>Low-cost </li></ul><ul><li>Cons </li></ul><ul><li>$800-$1,600 for basic package </li></ul><ul><li>One time only </li></ul>
  32. Making Choices <ul><li>Spectrum, blended model </li></ul><ul><ul><li>Make your own for certain audiences </li></ul></ul><ul><ul><li>Buy when you need professional polish </li></ul></ul>Copyright, 2008, Pam Strayer
  33. Do It Yourself: Scalable <ul><li>Range of skills and tools </li></ul><ul><li>Simple </li></ul><ul><ul><li>Flip camcorder, YouTube </li></ul></ul><ul><ul><ul><li>Pure Digital </li></ul></ul></ul><ul><ul><li>Audio only, archivable </li></ul></ul><ul><ul><ul><li>iTunes, Freeconferencecall </li></ul></ul></ul>Copyright, 2008, Pam Strayer
  34. Do It Yourself: Scalable <ul><li>More simple tools </li></ul><ul><ul><li>Webcasts with video, archivable </li></ul></ul><ul><ul><ul><li>DimDim (free) </li></ul></ul></ul><ul><ul><li>Live group video webcast </li></ul></ul><ul><ul><ul><li>OpenACircle (free) </li></ul></ul></ul><ul><ul><li>Video Collaboration Tools </li></ul></ul><ul><ul><ul><li>Shwup, Market7 </li></ul></ul></ul><ul><ul><li>Slideshows -> video </li></ul></ul><ul><ul><ul><li>Animoto </li></ul></ul></ul>Copyright, 2008, Pam Strayer
  35. The Flip <ul><li>$100-170 </li></ul><ul><li>Fits in your pocket </li></ul><ul><li>30-60 minutes </li></ul><ul><li>Upload easily </li></ul><ul><li>Simplest camera ever </li></ul><ul><li>Largest selling camcorder on Amazon.com </li></ul>Copyright, 2008, Pam Strayer
  36. Audio <ul><li>iTunes </li></ul><ul><li>$20 mike </li></ul><ul><li>Stick it in your computer </li></ul><ul><li>Self conscious? Get a friend to be your host, interviewer, co-conspirator </li></ul>Copyright, 2008, Pam Strayer
  37. Audio Only, Archivable Copyright, 2008, Pam Strayer
  38. Free Video Webinars <ul><li>http://en.wikipedia.org/wiki/Comparison_of_web_conferencing_software </li></ul>Copyright, 2008, Pam Strayer
  39. DimDim <ul><li>Open source </li></ul><ul><li>Free </li></ul><ul><li>No download </li></ul><ul><li>Audio, video </li></ul><ul><li>Archivable </li></ul>Copyright, 2008, Pam Strayer
  40. OpenACircle: Live Video Collab Copyright, 2008, Pam Strayer
  41. Great New Video Collaboration Tools <ul><li>Consumer </li></ul><ul><ul><li>Shwup.com </li></ul></ul><ul><ul><ul><li>Pool, edit videos together from different sources </li></ul></ul></ul><ul><li>Prosumer </li></ul><ul><ul><li>Market7.com </li></ul></ul><ul><ul><ul><li>Streamlined 2.0 communications to collaborate over time and distance </li></ul></ul></ul>Copyright, 2008, Pam Strayer
  42. “Slideshow” Tools <ul><li>Animoto </li></ul><ul><ul><li>The Ultimate-Eye-Candy-Maker </li></ul></ul><ul><ul><li>Web video or DVD quality </li></ul></ul><ul><ul><ul><li>Consumer $3 a video </li></ul></ul></ul><ul><ul><ul><li>Business $99 unlimited 3 months, $295 unlimited annual </li></ul></ul></ul><ul><ul><li>Stock footage never looked this good </li></ul></ul>Copyright, 2008, Pam Strayer
  43. Animoto Examples <ul><li>Viral video, email marketing </li></ul><ul><ul><li>Barker Lounge </li></ul></ul>Copyright, 2008, Pam Strayer <ul><li>Social Media: Bloggable </li></ul><ul><li>Techcrunch </li></ul>
  44. Animoto Virality <ul><li>2 million people joined when it caught on on Facebook </li></ul><ul><li>The biggest chunk came in the first three days </li></ul>Copyright, 2008, Pam Strayer
  45. Other No $ Options <ul><li>Get someone else to interview you </li></ul><ul><ul><li>Edith interviewed on Comcast </li></ul></ul><ul><ul><li>Newsworthy? TV news segment </li></ul></ul><ul><li>Pros: Free, professional </li></ul><ul><li>Cons: You don’t control the content </li></ul>Copyright, 2008, Pam Strayer
  46. Buy: Scalable <ul><li>Production Values </li></ul><ul><ul><li>PBS: $10,000/minute </li></ul></ul><ul><ul><li>Straight interview: $1,000/minute </li></ul></ul><ul><ul><li>New online video production services: $800-1,600 packages (30-120 second spots) </li></ul></ul><ul><ul><li>Canned video ads </li></ul></ul><ul><ul><li>Slideshow ads as low as $3 each (Animoto) </li></ul></ul>Copyright, 2008, Pam Strayer
  47. Old Way: Crew, Travel <ul><li>$20,000+ for a four person crew to fly to your client’s </li></ul><ul><li>Travel costs </li></ul><ul><li>Big gear </li></ul><ul><li>Lots of edit decisions </li></ul>Copyright, 2008, Pam Strayer
  48. New Way: Local, One Person? <ul><li>Jivox </li></ul><ul><ul><li>Video stock </li></ul></ul><ul><ul><li>Make your own TV/online ad </li></ul></ul><ul><li>Sagas </li></ul><ul><ul><li>$800-1,600+ packages </li></ul></ul><ul><li>Turnhere </li></ul><ul><ul><li>$1,000+ packages </li></ul></ul>Copyright, 2008, Pam Strayer
  49. Other Video Sources <ul><li>Elance.com & Craigslist </li></ul><ul><li>Local TV school (find on current.tv how to be a producer section) </li></ul><ul><li>Any high school teenager, many offspring </li></ul>Copyright, 2008, Pam Strayer
  50. Distribution <ul><li>Put it out there on your site </li></ul><ul><li>Post on YouTube, Google Video </li></ul><ul><li>Fill out your metadata! </li></ul><ul><li>AdWords - link to a video landing page </li></ul>Copyright, 2008, Pam Strayer
  51. Media Buying <ul><li>Packages often couple production costs with a media buy for a very good deal </li></ul><ul><ul><li>Online directory </li></ul></ul><ul><ul><li>TV </li></ul></ul><ul><li>Your own media buy might be more effective </li></ul><ul><ul><li>Google, Google, and Google </li></ul></ul><ul><li>Do your own analysis of various options </li></ul>Copyright, 2008, Pam Strayer
  52. YellowPages.com <ul><li>Bundles production and ad buy </li></ul><ul><ul><li>10 sites: yahoo, aol, yellowpages.com + </li></ul></ul><ul><li>2 options (12 month minimum) </li></ul><ul><ul><li>Professional Video: $209/month </li></ul></ul><ul><ul><ul><li>$2,508/year </li></ul></ul></ul><ul><ul><li>Self Submit Video: $135/month </li></ul></ul><ul><ul><ul><li>$1,620/year </li></ul></ul></ul>Copyright, 2008, Pam Strayer
  53. Success Stories <ul><li>Jivox </li></ul><ul><ul><li>Client: A small bed and breakfast </li></ul></ul><ul><ul><li>Got: Make it yourself video ad plus partner media buy </li></ul></ul><ul><ul><li>Launched: Locally targeted (3 states) TV and online newspaper ads on Wed. and Thurs. </li></ul></ul><ul><ul><li>Tripled traffic immediately; 100% occup. </li></ul></ul><ul><ul><li>Download Aug. 8, 2008 Wall Street Journal story (.pdf) on the Jivox web site </li></ul></ul>Copyright, 2008, Pam Strayer
  54. Wrapping Up <ul><li>Strategy and Plan </li></ul><ul><li>Tools and Execution </li></ul><ul><li>Distribution and Media Buy </li></ul><ul><li>= Traffic, customers and $$$ </li></ul>Copyright, 2008, Pam Strayer
  55. Final Jeopardy Answer <ul><li>“1992” </li></ul>Copyright, 2008, Pam Strayer
  56. The Question <ul><li>When was the first video played on a computer? </li></ul>Copyright, 2008, Pam Strayer
  57. The Future’s So Bright <ul><li>Have fun </li></ul><ul><li>Play with it </li></ul><ul><li>Enjoy </li></ul>Copyright, 2008, Pam Strayer
  58. Questions <ul><li>More info: </li></ul><ul><ul><li>www.youtube101.tv </li></ul></ul><ul><ul><li>Sign up for emails there </li></ul></ul><ul><li>I offer classes and workshops </li></ul><ul><li>Consulting and production services </li></ul>Copyright, 2008, Pam Strayer
  59. The Saturdays Series ($295) <ul><li>3 Daylong Classes, 1 Webinar, Book </li></ul><ul><ul><li>Digital Presence for Small Business </li></ul></ul><ul><ul><ul><li>Site: Web, Social Media, Blogs, Audio and Video Plan </li></ul></ul></ul><ul><ul><ul><li>Advertising: Social Media, Online Ad Campaigns </li></ul></ul></ul><ul><ul><li>Do It Yourself Video Production </li></ul></ul><ul><ul><ul><li>Simple web videos and great online tools </li></ul></ul></ul><ul><ul><li>Outsource It! Free or Cheap Video Productions </li></ul></ul><ul><ul><ul><li>Don’t do it yourself ($0 to $1,600ish) </li></ul></ul></ul>Copyright, 2008, Pam Strayer
  60. Services <ul><li>Video Coach </li></ul><ul><ul><li>Personal trainer style, i.e.1-2 hours/week (phone or online webinar meeting, or in person in Oakland) </li></ul></ul><ul><ul><li>Packages: 10 hours, $1,000; 20 hours, $1,800 </li></ul></ul><ul><ul><ul><li>Conference 10% off special: 10 hours, $900; 20 hours, $1,600 </li></ul></ul></ul><ul><ul><li>Also coach on blogs & audio & social media </li></ul></ul><ul><li>Consulting </li></ul><ul><ul><li>Strategy and plan </li></ul></ul><ul><ul><li>Collaborate, co-produce, co-create </li></ul></ul><ul><ul><ul><li>Outsource to lowest cost vendors internationally </li></ul></ul></ul><ul><ul><li>Hourly or project rate </li></ul></ul>Copyright, 2008, Pam Strayer
  61. Contact Information <ul><li>Pam Strayer </li></ul><ul><li>www.pamstrayer.com </li></ul><ul><li>www.youtube101.tv </li></ul><ul><li>[email_address] </li></ul><ul><li>510.213.9525 </li></ul>Copyright, 2008, Pam Strayer

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