Social media swag seminar by Pam Perry


Published on - and see

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social media swag seminar by Pam Perry

  1. 1. Social Media Swag Seminar “make sure you get found in Google” Pam Perry , your laptop workshop Facilitator
  2. 2. Old School Meets New School
  3. 3. Trying to “one up” ‘em How DOES a video go VIRAL?
  4. 4. What Do You Know? <ul><li>Leverage your knowledge both as an author (and as a human being) that you are interested in teaching or sharing with others. </li></ul><ul><li>What are you asked by others on a continual basis and zeroes in on the one passion that you are most interesting in sharing on social media. </li></ul><ul><li>This is called Content Marketing . This is how to be seen as an expert which you then can create “raving fans” or lead a tribe </li></ul>
  5. 5. Content is KING
  6. 6. Who Do You Know? <ul><li>Locate your audience – where are they </li></ul><ul><li>How to they like to receive info & interact with you </li></ul><ul><li>Who are the influencers, benchmarks </li></ul><ul><li>Who is on your email list – do you have one. “The gold is in the list” </li></ul>
  7. 7. Build a Content Hub <ul><li>The blog (a blog/website is a must) this is your HOME </li></ul><ul><li>Be consistent with good/valuable, updated information on a regular basis </li></ul><ul><li>This is the most important piece of your social network toolbox </li></ul><ul><li>This is known as “ inbound marketing .” </li></ul>
  8. 8. Blog Options <ul><li> and </li></ul><ul><li>Blogger ( the ol’ ) </li></ul><ul><li>Tumblr , Typepad , Posterous </li></ul><ul><li>“ If you can't be a creator, be an aggregator.” </li></ul><ul><li>– Shama Kabani </li></ul><ul><li>New > Aggregators: Storify , amplify </li></ul><ul><li>Friend feed & Digg and StumbleUpon </li></ul>
  9. 9. Social Media Networks
  10. 10. Using Social Media Networks <ul><li>Facebook, Twitter, LinkedIn, Youtube – can direct people to your BLOG (Hub) </li></ul><ul><li>Must be consistent. Create a schedule & provide GOOD content </li></ul><ul><li>Idea > create an ebook! </li></ul>
  11. 11. Email is not dead … <ul><li>But eblasts ARE…no one likes spam </li></ul><ul><li>Creating An Email Newsletter </li></ul><ul><li>Building a list (ethical bribe) </li></ul><ul><li>Further engagement via your personal messages </li></ul><ul><li>Favs: Constant Contact , Awebe r </li></ul>
  12. 12. Quick & Easy Strategy <ul><li>1. Set up blog - create good content - (That's a workshop all by itself) – if you don’t like to write… Podcast ! Blogtalk </li></ul><ul><li>2. Set up Facebook page and network your blog over to it </li></ul><ul><li>3. Set up Twitter and connect your FB posts to Twitter - ENGAGE! </li></ul><ul><li>4. Set up a Youtube channel (can do webinars or use Animoto ) and post videos on blog </li></ul><ul><li>wash, rinse and repeat.......... </li></ul>
  13. 13. Big Picture View <ul><li>Before any of this though - listen to what your customers want! </li></ul><ul><li>Then provide it......and show them your SWAG (your expertise) via social media vehicles </li></ul>The key is to attract an audience that would be interested in what you offer by proving that you are serious about your business by providing good information/value and solutions to their problems .
  14. 14. So, now what?
  15. 15. Thank you! So, let’s ENGAGE! <ul><li>Email: </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: </li></ul><ul><li>http:// </li></ul><ul><li>Twitter: </li></ul><ul><li>http:// #socialmediaswag </li></ul><ul><li>LinkedIn: </li></ul><ul><li>http:// </li></ul><ul><li>Youtube: </li></ul><ul><li> </li></ul><ul><li>Favorite Social Media Blogs: </li></ul><ul><li>http:// </li></ul>
  16. 16. Now YOUR Questions… <ul><li>ASK Pam Perry – and get straight answers. You can also tweet @pamperry </li></ul>Thank you! Now go get your #socialmediaswag
  17. 17. P.S. Type of things I share online <ul><li>Blog posts from articles ( or my own) </li></ul><ul><li>Videos – others or my own – adding commentary </li></ul><ul><li>I tweet music from Pandora or </li></ul><ul><li>Repurpose my books, articles – as blogs or quotes </li></ul><ul><li>Quotes from Brilliant quotes or retweet from others </li></ul><ul><li>Repost links from other fav blogs via my RSS Reader </li></ul><ul><li>Tips, Lists, Reviews, emails, mp3s, blogtalk shows, webinars or replay #’s (from conference calls) </li></ul><ul><li>Request guest bloggers and take polls and surveys </li></ul>