7 Social Media Strategies by Pam Perry, PR coach


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As a career publicist, my job is to generate and manager publicity for brands, businesses and celebrities. Now with web 2.0 - I show people how to brand online and create buzz using social media, content and internet marketing strategies.

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7 Social Media Strategies by Pam Perry, PR coach

  1. 1. 7 Social Media Strategies for Success: How to Create Buzz for Your Book, Event or Business Pam Perry, PamPerryPR.com PR Coach & Social Media Strategist, pro blogger and internet radio host #prcoach February 26, 2011 1275 Kinnear Road, Columbus, OH, 43212
  2. 2. <ul><li>Where social media marketing fits in the bigger scheme of things </li></ul><ul><li>How to make your website/blog the hub of your online marketing efforts </li></ul><ul><li>How to use Facebook/Twitter/LinkedIn in an ethical manner </li></ul><ul><li>How to drive traffic to your sites & build a community of fans </li></ul><ul><li>How to establish credibility & position yourself as an expert </li></ul><ul><li>How to create strategic joint venture relationships using social media </li></ul><ul><li>How to get speaking gigs & build brand equity </li></ul>Today’s Focus: 7 Steps to Success in Social Media
  3. 3. 1. THE BIG PICTURE – YOUR WHY! <ul><li>Clear brand identity </li></ul><ul><li>Clear cut goals </li></ul><ul><li>A Mindset to NETWOK </li></ul><ul><li>A Heart to Share </li></ul><ul><li>Courage, Curiosity and Cash </li></ul>What you must have before you start a social media marketing campaign so you can garner success and not confusion!!
  4. 4. <ul><li>Clearly understand what your brand </li></ul><ul><li>Create top-notch content consistently that delivers the brand promise and adds value to your core audience </li></ul><ul><li>Craft messages and images to reflect your brand </li></ul><ul><li>Connect to every opportunity to promote and reinforce your message so you create mind-share and create a community of “raving fans” or a tribe </li></ul><ul><li>2. The Blog: The Hub of your Online Efforts </li></ul>
  5. 5. <ul><li>3. Be ethical. Be for REAL! </li></ul><ul><li>Facebook is really good for events, photos, videos, songs, links to media releases/newsletters, notes and contests! </li></ul><ul><li>Twitter is really good for relationship building (RT), Foursquare, posting links, books quotes, announcements, polls, tweet chats </li></ul><ul><li>Linkedin join groups, share events, post slide presentations, book recommendations, join in discussions, write recommendations & solicit some. </li></ul>
  6. 6. <ul><li>Quick tips to driving traffic to your site </li></ul><ul><li>Produce a video for Youtube </li></ul><ul><li>Distribute a SEO Press Release </li></ul><ul><li>Promote via email marketing (eblasts) </li></ul><ul><li>Do a post card mailer – with free gift offer </li></ul><ul><li>Host a contest on Twitter or Facebook </li></ul><ul><li>In social media updates, give away something at your site/blog </li></ul>4. Getting Traffic. Build Buzz
  7. 7. <ul><li>5. Establish Credibility. Be seen as the EXPERT </li></ul><ul><li>Write Articles (Ezinearticles.com) </li></ul><ul><li>Write a book (ebook) </li></ul><ul><li>Produce a radio show or teleseminar series </li></ul><ul><li>Produce a web TV show </li></ul><ul><li>Become a columnist or a co-host on radio </li></ul>
  8. 8. <ul><li>There’s strength in numbers . </li></ul><ul><li>The right partnerships can help you reach your goals faster </li></ul><ul><li>Sharing help reduce costs </li></ul><ul><li>Learn how to ENGAGE and connect via your social networks! </li></ul><ul><li>Win-Win relationships is what social networking should be all about </li></ul>6. Joint Ventures. Synergy Energy.
  9. 9. <ul><li>This Builds Brand Equity! </li></ul>Tiffany Odutoye Founder and CEO, Talk Social Networking, LLC (a division of Virtual Partner) <ul><li>7. Leverage to your online activities to secure offline opportunities </li></ul><ul><li>Speak </li></ul><ul><li>Train </li></ul><ul><li>Consult/Coach </li></ul>Finally – you know you’re having success when you
  10. 10. <ul><li>www.PamPerryPR.com </li></ul><ul><li>Email: </li></ul><ul><li>[email_address] </li></ul><ul><li>Facebook: </li></ul><ul><li>http:// www.facebook.com/pamperryfanpage </li></ul><ul><li>Twitter: </li></ul><ul><li>http://www.twitter.com/pamperry #socialmediaswag </li></ul><ul><li>LinkedIn: </li></ul><ul><li>http:// www.linkedin.com/in/pamperryprcoach </li></ul><ul><li>Youtube: </li></ul><ul><li>http://www.youtube.com/pamperry1 </li></ul><ul><li>Favorite Social Media Blogs: </li></ul><ul><li>http:// my.alltop.com/pamperry </li></ul>