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SOCIAL. GOOD.
Maximize the tools to reach LATINOS online.
CAUSE ENGAGEMENT
AUSE ENGAGEMENT ONLINE

SOURCE: LATISM 2011 Survey
MAXIMIZE THE CHANNELS
LinkedIn

Twitter

Instagram

Youtube

Facebook
FRAMEWORK FOR IMPACT
1 Lay the FOUNDATION
1
2 Devise a STRATEGY
2
3 Create COMMUNITY
3
LAY THE FOUNDATION
• Common Cause
• Value
• Consistency
CREATE A STRATEGY
• Think Long term
• Treat Platforms Differently
• Experiment
• Measure
• Refine
• Repeat
CREATE COMMUNITY
• Common Cause
• Value
• Consistency
IND YOUR BEST TIME
• 5 - 10 times a week
minimum
• Use automated tools
to schedule
BE SENSITIVE & RELEVANT
• Cultural
• Platform
• Timing
• Nationality
• Language
RESULTS ARE MEASUREMENTS OF ACTIONS

open or
click

come to
the org

schedule
a session

donate

call
PICK THE RIGHT TOOLS
TO RECAP
Latinos: Cause-driven,
on & offline.

Find your best time.

Lay the Foundation.

Be sensitive & Relevant.

Devise...
Be
st
Qu
ot
e

“It’s about the
“It’s about the
PEOPLE, stupid.”
PEOPLE, stupid.”

~ Me.

Ev
er
¡Gracias!

@ErGeekGoddess • elianneramos.com
Social Good & Hispanics (presentation by Elianne Ramos, LATISM)
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Social Good & Hispanics (presentation by Elianne Ramos, LATISM)

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Social Good & Hispanics (presentation by Elianne Ramos, LATISM)

  1. 1. SOCIAL. GOOD. Maximize the tools to reach LATINOS online.
  2. 2. CAUSE ENGAGEMENT
  3. 3. AUSE ENGAGEMENT ONLINE SOURCE: LATISM 2011 Survey
  4. 4. MAXIMIZE THE CHANNELS LinkedIn Twitter Instagram Youtube Facebook
  5. 5. FRAMEWORK FOR IMPACT 1 Lay the FOUNDATION 1 2 Devise a STRATEGY 2 3 Create COMMUNITY 3
  6. 6. LAY THE FOUNDATION • Common Cause • Value • Consistency
  7. 7. CREATE A STRATEGY • Think Long term • Treat Platforms Differently • Experiment • Measure • Refine • Repeat
  8. 8. CREATE COMMUNITY • Common Cause • Value • Consistency
  9. 9. IND YOUR BEST TIME • 5 - 10 times a week minimum • Use automated tools to schedule
  10. 10. BE SENSITIVE & RELEVANT • Cultural • Platform • Timing • Nationality • Language
  11. 11. RESULTS ARE MEASUREMENTS OF ACTIONS open or click come to the org schedule a session donate call
  12. 12. PICK THE RIGHT TOOLS
  13. 13. TO RECAP Latinos: Cause-driven, on & offline. Find your best time. Lay the Foundation. Be sensitive & Relevant. Devise a Strategy. Experiment. Measure. Refine. Repeat. Create Community. Pick the right tools.
  14. 14. Be st Qu ot e “It’s about the “It’s about the PEOPLE, stupid.” PEOPLE, stupid.” ~ Me. Ev er
  15. 15. ¡Gracias! @ErGeekGoddess • elianneramos.com

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