firstname.lastname@example.orgThe easiest way to discover the best movies !
IMDb and RottenTomatoes are not !email@example.comPopular Movie Sites Popular Social Platforms• Cannot find movies popular amongfriends• No way to discover ratings/reviews bymy friends• Updates get lost quickly• No comprehensive movie details
• Social community for book lovers• Founded in 2007• 16 million members• Acquired by Amazon in 2013 for $150MM3feedback@dapple.co.inis for movies !Social
• Social Discovery engine– Personal recommendations– Popular among friends• Better Ratings and Reviews– Aggregated against products– Friends reviews discoverableforever !• Comprehensive moviedatabaseDapple4feedback@dapple.co.inpowered by
Twilight (millions of fans) – IMDb v/s Dapple5feedback@dapple.co.inComprehensive movie detailsCan’t discover ratings byfriendsLow average score masksoverall popularityCaptures popularity amongfriends, increases confidenceIMDB +Other important social signalshighlight overall popularity
Other Competitors6feedback@dapple.co.inPersonalRecommendationsPopular AmongFriendsLimited torecent activityReviews/Ratings ByFriends
Customers (Current Focus)• Business to Customer(B2C)– Facebook users in the age group 18-34• US (80 million users), India(40 million users)• Movies post popular form of entertainment– IMDb second most popular entertainment siteafter YouTube– Most popular entertainment apps on ITunes Storeall related to firstname.lastname@example.org
Customers(Business to Business)• Dapple platform designed to scale toany product vertical– 90% people trust reviews by friends morethan other forms of advertising– Discovery engine creates greater productselection for end email@example.comGreaterSelection(Engine)IncreasedConfidence(Friends’Reviews)HigherPurchaseProbabilityAlready in preliminary talks with Flipkart.comto do pilot on their books catalog !E-CommerceIndustry$200 billiondon’t have socialreviews yet !
Revenue• Lead generation (Current)– DVD + Online video market - $13 billion– Amazon, ITunes, Netflix, Fandango9feedback@dapple.co.in• Video on Demand (Long term)• Rapidly growing, high profit industry30% YOY revenuegrowth in 201265% YOY revenuegrowth in 20120123452010 2012 2017Online video on demandrevenue(in $ billions)• Post PC era; in 2012 more moviesbought online than physical DVDs• No current solution for Indian market
Who Needs Us• All leading e-commerce/entertainment sites– Social Recommendations and Reviews– Rapidly increasing media consumption on mobile firstname.lastname@example.orgRecent AcquisitionsSocial book discoverySocial movie/restaurantdiscoveryMovie reviews by friendsSocial TV Entertainmentdiscovery
Team11feedback@dapple.co.inSaikat GhoseLead DeveloperAmazon Advertising4+ years building largescale web applicationsHadoop, Memcached,AWSFiled Patent oncalculating purchaseprobability of AmazoncustomersBITS, PilaniComputer SciencePrateek SharmaLead DeveloperAmazon AdvertisingLed development ofreal time web servicewhich handles billionsof requests dailyWorked extensivelywithRedis, MySQL, Hadoop, OBIEE, AWSBITS, PilaniComputer ScienceTapas DwivediFounder & UX DesignerBraindeadBuilt UI/UX, gameplayand was responsiblefor promotion of thegame.Braindead was anextremely viral onlinetrivia game foundedin July, 2012BITS, PilaniPhysics
Rollout email@example.com• Founded• Private Beta• Web Application• Public Release• Mobile Application
FundingLooking to raise $250,firstname.lastname@example.org• Annual Data License from Rovi• Expanding Team• Mobile Application Development• Core Platform• Product Marketing/PromotionCurrently running on personal funds