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gilchristgroup.com   © 2012 Pamela Gilchrist All Rights Reserved
Pamela Gilchrist                                                                   Chief Strategist l CEO                 ...
About Your Speaker                           Pamela Gilchrist, MA, APR, CPT                            Strategist | Speake...
http://www.fastcompany.com/magazine/10/brandyou.htmlgilchristgroup.com             © 2012 Pamela Gilchrist All Rights Rese...
Why Build A Personal Brand?1. Enhance value2. Stand out from competitors3. Grow prominence and awareness4. Build business ...
What Makes This A Strong Brand?gilchristgroup.com   © 2012 Pamela Gilchrist All Rights Reserved
What Makes This A Strong Brand?•   General Electric•   Legendary Manager•   Ruthless (fire the bottom 10%)•   Nearly $130 ...
What Makes This A Strong Brand?gilchristgroup.com   © 2012 Pamela Gilchrist All Rights Reserved
What We Will Cover…BRANDING•         What is “Personal Branding?”•         Why do you need it?•         Where do you start...
Two Guys And A Pianogilchristgroup.com        © 2012 Pamela Gilchrist All Rights Reserved
What Is Your DNA?gilchristgroup.com       © 2012 Pamela Gilchrist All Rights Reserved
Three Elements Of                     Personal Branding1. Value Proposition:   What do you stand for?2. Differentiation:  ...
gilchristgroup.com   © 2012 Pamela Gilchrist All Rights Reserved
Build On Your Credibility & Experience•        What has made you successful?•        Are you credible? How did you earn yo...
Focus On Expertise• Technical or subject matter expertise• Outline your career path, major  milestones/achievements• How h...
What’s That One Thing?gilchristgroup.com     © 2012 Pamela Gilchrist All Rights Reserved
5 Keys To Personal Branding•         Identify Your Target Market•         Discover Your Strengths•         Develop Your Br...
What to Know:                         Identify Your Target Market• Who do you want to reach?  –   New or existing  –   Loc...
What To Know:                              Discover Your Strengths• 1 -2 - 3’s Testimonials• Expertise/Experience• Credibi...
Does 1,000 Followers                      Make You A Guru?gilchristgroup.com        © 2012 Pamela Gilchrist All Rights Res...
gilchristgroup.com   © 2012 Pamela Gilchrist All Rights Reserved
What Makes This A Strong Brand?Patrick Henry is aprofessional speaker who uses music,original songs, andhumor to entertain...
What To Do:                    Develop Your Brand Identity1. Key Messages2. Brand Promise3. Look/Feel4. Emotional Connecti...
What To Do:               Build Your Brand Awareness•         Social Media/Social Networking•         Word-of-Mouth•      ...
What To Do:                     Sustain And Grow Your Brand• Brands need proper care and feeding• Fresh, relevant content•...
Three Brand tenets1.Present a cohesive personal brand,  or if that’s too much, simply present  a cohesive sense of yoursel...
Any Questions?gilchristgroup.com     © 2012 Pamela Gilchrist All Rights Reserved
gilchristgroup.com   © 2012 Pamela Gilchrist All Rights Reserved
Continue The Conversation Pamela Gilchrist, MA, APR, CPT   Chief Strategist, Gilchrist Group    Strategist | Speaker | Aut...
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Personal Branding For Speakers & Authors

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How to develop your personal brand as an author and speaker.
Presented to National Speakers Association

Published in: Business
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Personal Branding For Speakers & Authors

  1. 1. gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  2. 2. Pamela Gilchrist Chief Strategist l CEO Gilchrist Group @pamgilchrist # NSAOHIOgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  3. 3. About Your Speaker Pamela Gilchrist, MA, APR, CPT Strategist | Speaker | Author @pamgilchrist 859-431-9090 info@gilchristgroup.com• As chief strategist at the Gilchrist Group®, Pam Gilchrist is a Fortune 100 leadership and communications expert. She advises organizations on how to have more impact by focusing on breakthrough business strategies, leadership, brand identity and influencer engagement.• She works with organizations during times of dramatic growth and change and is well-known for her go-to-market roadmaps and high impact communications proven to increase influencer engagement.• Pam is a requested speaker for organizations and events across the country. She shares insider best practices on optimizing strategic outcomes, strengthening leadership and engaging stakeholders. gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  4. 4. http://www.fastcompany.com/magazine/10/brandyou.htmlgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  5. 5. Why Build A Personal Brand?1. Enhance value2. Stand out from competitors3. Grow prominence and awareness4. Build business Not Just For Celebrities and Athletes Anymore5. Share expertisegilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  6. 6. What Makes This A Strong Brand?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  7. 7. What Makes This A Strong Brand?• General Electric• Legendary Manager• Ruthless (fire the bottom 10%)• Nearly $130 billion in revenue• Prolific author and speakergilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  8. 8. What Makes This A Strong Brand?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  9. 9. What We Will Cover…BRANDING• What is “Personal Branding?”• Why do you need it?• Where do you start? (Or how do you sharpen it?)• Learn how to stand out from competitors and carve out a niche• How to become an industry thought leader or “Expert with Influence™”gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  10. 10. Two Guys And A Pianogilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  11. 11. What Is Your DNA?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  12. 12. Three Elements Of Personal Branding1. Value Proposition: What do you stand for?2. Differentiation: What makes you stand out?3. Marketability: What makes you compelling?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  13. 13. gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  14. 14. Build On Your Credibility & Experience• What has made you successful?• Are you credible? How did you earn your credibility? (If your aren’t STOP now!)• What’s your personality like? (reserved, charming, extroverted?)• What are your personal passions (racing, climbing, gold, charities?)• What values drive your behaviors (this is your cornerstone) gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  15. 15. Focus On Expertise• Technical or subject matter expertise• Outline your career path, major milestones/achievements• How has this expertise been leveraged in the past? – Is there a track record to build from? – Is there a “body of evidence”? (If not you need to start building one)gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  16. 16. What’s That One Thing?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  17. 17. 5 Keys To Personal Branding• Identify Your Target Market• Discover Your Strengths• Develop Your Brand Identity• Build Your Brand Awareness• Sustain And Grow Your Brandgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  18. 18. What to Know: Identify Your Target Market• Who do you want to reach? – New or existing – Local, regional, national, international – Horizontal, vertical• Why do you want to reach them? – What is your objective – Does it make financial sense – Are you willing/able to commit resources to do so gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  19. 19. What To Know: Discover Your Strengths• 1 -2 - 3’s Testimonials• Expertise/Experience• Credibility/Authenticity• Personal Character Traitsgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  20. 20. Does 1,000 Followers Make You A Guru?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  21. 21. gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  22. 22. What Makes This A Strong Brand?Patrick Henry is aprofessional speaker who uses music,original songs, andhumor to entertain,educate and http://www.patrickhenryspeaker.com/inspire audiencesacross the country.gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  23. 23. What To Do: Develop Your Brand Identity1. Key Messages2. Brand Promise3. Look/Feel4. Emotional Connection5. Marketing Materialsgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  24. 24. What To Do: Build Your Brand Awareness• Social Media/Social Networking• Word-of-Mouth• Speaking• Published Articlesgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  25. 25. What To Do: Sustain And Grow Your Brand• Brands need proper care and feeding• Fresh, relevant content• Commitment to conversation• Consistent use of marketing materials• Regularly scheduled outreach on major channels• Look for brand extension opportunitiesgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  26. 26. Three Brand tenets1.Present a cohesive personal brand, or if that’s too much, simply present a cohesive sense of yourself2. Always be consistent3. Engage with your network Eileen is a leadership and change expert. She draws upon practical business know-how, lifes experiences and years of consulting to major national and international organizations that have ranged from global pharmaceuticals to the US Armed Forces, from health care associations to religious institutions. Executive Excellence magazine continually ranks her as one of the top 50 thought leaders in self- leadership development.• http://leadershipgurus.net/leadershipgurus30.phpgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  27. 27. Any Questions?gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  28. 28. gilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved
  29. 29. Continue The Conversation Pamela Gilchrist, MA, APR, CPT Chief Strategist, Gilchrist Group Strategist | Speaker | Author 859-431-9090 @pamgilchrist info@gilchristgroup.comConnect With Pam At: http://www.gilchristgroup.comhttp://www.linkedin.com/in/pamelagilchrist.comhttp://www.twitter.com/pamgilchristhttp://www.youtube.com/pamgilchristgilchristgroup.com © 2012 Pamela Gilchrist All Rights Reserved

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