An overview of Relay TV's Social TV solution with monetization models

1. RelayTV
Overview, Monetization, and
Technical Points
Prepared for:

2. LiveRelay Confidential
2
© 2013-2014 RelayTV and/or its affiliates. All rights reserved.
Provides the architecture that allows operators to monetize the phenomenon of SocialTV
Allows viewers to find content based on what their friends are watching at that moment
Friends can join and watch TV together in a Virtual Living Room
Users interact with each other about the content directly on the TV, or from any device
Creates a new depth of Social Media integration with the TV watching experience

3. Select a video to learn about the different RelayTV features:
Social Search & Discovery:
Surf by Friends
Virtual Living Room Social Features:
Virtual Living Room
Funimoticons
Voice Chat
Post to Facebook
Live Twitter Feeds

4. 4
Relay TV Solution

5. 5
Monetization Solutions with RelayTV Architecture

6. 6
A banner ad shows up whenever surfing on friend’s bar
Advertising on Friends Bar

7. 7
•You are watching comedy channel
•You accept Miquel’s invitation to watch his free channel
•His channel provider pays your operator for increase in your viewership (and commercial exposure)
Pay Per Click

8. Your movie is starting soon.
Would you like to invite
friends to watch with you?
Get Reward Points when they join! You’ve earned 100 Reward points
200 You’ve earned 400 Upsell premium content
Viewers invite friends to watch and you upsell Pay-Per- View or Mini- Subscription

9. 9
Reach New Subscriber with Social Network
HiKari Social TV
User can post TV activity to Facebook wall

10. 10
Monetization – Group Watch to Group Buy
•Find out how low you can get after next person join!
2x $19.95
•Better bargains offered when you invite friends to watch
Your Special Group Purchase Price
4x $15.95
•Buy together to get group discount on merchandize
3x $17.95
Special Group Discount Price

11. 11
Samsung Galaxy
$50 off!!!
Monetization – Group Watch Coupon
Mexico vs Camerún
Example 7:
•Get group discount for the movie or premium program you want to watch, when you invite more friends to watch with you
$50 OFF Samsung Galaxy

12. 12
Sponsorship Advertized Gamification
•Advertisers can better target groups of viewers watching a program together through creative commercial sponsorships
•For ex: Competing Virtual Living Room groups who answer trivia for prize
•Using voice feature to choose best answers
What year did Meryl Streep win her second oscar? A) 1995 B) 1997 C) 1982 D) 2010 E)1999
Sponsored by:

13. To discuss implementation, other
monetization cases, or business
model, please contact us:
Philip Amend
BD Project Manager, Europe
Phil.Amend@relaytv.com
Franz Elizondo
VP, Business Development
Franz.Elizondo@relaytv.com
Contact Us

14. Thank you for your time