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Why Build an Email List?

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Why Build an Email List?

  1. 1. Why build an email list? 11 Reasons Why Building an Email List Should Be Your #1 Priority PAM NEELY build your list, build your business
  2. 2. Some people say: “It’s SOOO much work building an email list. Do I HAVE to?” PAM NEELY build your list, build your business
  3. 3. “Aren’t social media and search engine traffic enough?” PAM NEELY build your list, build your business
  4. 4. Oh… sure. Skip the list. PAM NEELY build your list, build your business
  5. 5. Only build an email list if you want… PAM NEELY build your list, build your business
  6. 6. A business that can’t be taken away from you… by Google, Facebook, or anyone else. PAM NEELY build your list, build your business
  7. 7. A business that generates steady profits… like an ROI of 4300%* PAM NEELY build your list, build your business *The Direct Marketing Association’s 2013 Statistical Fact Book shows marketers getting 4300% on their email marketing campaigns.
  8. 8. A business that creates loyal, enthusiastic customers Who tell others about how awesome you are. PAM NEELY build your list, build your business
  9. 9. PAM NEELY build your list, build your business Oh – and you don’t have to be a big company to need an email list
  10. 10. All these people and businesses need email lists: • Bloggers • Affiliates • Consultants • Freelancers • Authors • Artists • Musicians & Bands PAM NEELY build your list, build your business • Coaches • Location-Based Businesses • Professional Services Firms • Agencies • Non-Profits • SAAS • Online Stores
  11. 11. If you weren’t already sold on building your email list, here’s 11 reasons PAM NEELY build your list, build your business
  12. 12. why building your list should be your PAM NEELY build your list, build your business #1 priority
  13. 13. PAM NEELY build your list, build your business #1 You could rebuild your entire business with just your email list
  14. 14. If you lost everything • Your social media accounts • Your search engine rankings • Your blog • And even your website PAM NEELY build your list, build your business
  15. 15. You could rebuild your entire business with just your email list PAM NEELY build your list, build your business
  16. 16. #2 You own your email list. No one can ever take it away from you. PAM NEELY build your list, build your business No one can control what you can and can’t do with it, either.
  17. 17. You don’t own your social media accounts They’re built on rented land. PAM NEELY build your list, build your business
  18. 18. #3 An email list is the cheapest way to communicate with your audience. PAM NEELY build your list, build your business
  19. 19. For $30 a month, AWeber will let you send unlimited messages to a list of up to 5,000 people PAM NEELY build your list, build your business
  20. 20. Send one email a week to your list, and that’s 20,000 messages for $30 A cost of $0.0015 per message. PAM NEELY build your list, build your business
  21. 21. #4 People prefer email for commercial messages. People buy from emails. PAM NEELY build your list, build your business
  22. 22. PAM NEELY build your list, build your business - ExactTarget’s 2012 Channel Preference Survey “77% of consumers told us that they prefer to receive permission-based marketing communications through email.”
  23. 23. #5 Sending email updates is easy, fast and affordable. PAM NEELY build your list, build your business
  24. 24. Email service providers give you hundreds of pre-designed templates to choose from Just drop your text and images in, hook up the links, and you’re done. PAM NEELY build your list, build your business
  25. 25. #6 Sending regular email updates is the best way to build trust. PAM NEELY build your list, build your business
  26. 26. Without trust, people won’t respond to even the most amazing offer Most people online are already pretty spooked PAM NEELY build your list, build your business
  27. 27. #7 Email marketing can be tracked down to each user’s click. PAM NEELY build your list, build your business
  28. 28. Email messages can be tested, segmented and personalized Almost no other marketing tactic offers as much tracking & personalization capabilities. PAM NEELY build your list, build your business
  29. 29. #8 Email can generate massive amounts of revenue within hours. PAM NEELY build your list, build your business
  30. 30. #9 Email has the highest return on investment of any marketing technique. PAM NEELY build your list, build your business
  31. 31. 4300% ROI Need I say more? PAM NEELY build your list, build your business
  32. 32. OK, I’ll say more: PAM NEELY build your list, build your business This chart from McKinsey & Company shows how email is 40 times more effective than Facebook or Twitter.
  33. 33. #10 Email gives you a way to drive traffic to any page you want. PAM NEELY build your list, build your business
  34. 34. #11 Your email list is an asset that can be sold. PAM NEELY build your list, build your business
  35. 35. Know how direct marketing and Internet companies get valued for sale? PAM NEELY build your list, build your business
  36. 36. It’s not the warehouses, inventory, or a great website. The value of the company comes from the list. The money’s in the list. PAM NEELY build your list, build your business
  37. 37. Without a list, if you sold your business, you wouldn’t get very much for it. With a list? Well, tack some zeros on to that sale price. PAM NEELY build your list, build your business
  38. 38. So why build an email list? Because you want results. PAM NEELY build your list, build your business
  39. 39. PAM NEELY build your list, build your business Get results for your site. Go to PamNeely.com. See how easy it is to build an email list.

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