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Set up your opt-in sequence 
PAM NEELY 
build your list, build your business
Congratulations on finishing your opt-in! 
Let’s get it out into the world. 
PAM NEELY 
build your list, build your busine...
This is the full sequence of a double 
opt-in email signup 
Opt-in 
form 
PAM NEELY 
build your list, build your business ...
You’re very well acquainted 
with opt-in forms 
They’re where people enter their email address. 
Opt-in forms can be embed...
These are a few opt-in forms 
PAM NEELY 
build your list, build your business
Once people enter 
their email address 
and click the 
button, they’ll see 
a page like this: 
PAM NEELY 
build your list,...
Next, they’ll get an email 
that looks like this: 
PAM NEELY 
build your list, build your business 
Email confirmation 
is...
They have to click 
the link in the 
email for their 
subscription to be 
confirmed 
PAM NEELY 
build your list, build you...
After they click 
the link, they’re 
brought to the 
final confirmation 
page 
PAM NEELY 
build your list, build your busi...
They can download 
the lead magnet as 
a PDF by clicking on 
the cover image 
There’s also a prompt for them to 
follow me...
In the final step, the 
new subscriber gets 
a welcome email 
It includes a question and a short list 
of my most popular ...
The question is important 
You’ll get some of the finest content creation ideas 
from the answers to this question. 
PAM N...
That’s the complete sign up sequence 
It will probably take you about 2 hours 
(maybe 3) it get this all up and working. 
...
Next, in the final video of this 
series, we’ll set up an A/B split 
test of your opt-in box 
See you there. 
PAM NEELY 
b...
Like this SlideShare? 
See more on PamNeely.com, 
where you can sign up for 
list building tips or join 
List Building Coa...
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How To Set Up A Double Opt-in Sequence

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Want more email subscribers? Get a lead magnet.

This is the fifth SlideShare in my "How To Create a Lead Magnet" series.

Here you'll see how to optimize every step a new subscriber goes through to join your list.

The next SlideShare walk you through how to set up an A/B split test for your lead magnets.

If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/PnhMPq1NCs0

Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/

Published in: Marketing
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How To Set Up A Double Opt-in Sequence

  1. 1. Set up your opt-in sequence PAM NEELY build your list, build your business
  2. 2. Congratulations on finishing your opt-in! Let’s get it out into the world. PAM NEELY build your list, build your business
  3. 3. This is the full sequence of a double opt-in email signup Opt-in form PAM NEELY build your list, build your business 1st confirmation page Email confirmation is sent Email confirmation link is clicked Subscriber goes to final confirmation page Subscriber downloads lead magnet Welcome email is sent
  4. 4. You’re very well acquainted with opt-in forms They’re where people enter their email address. Opt-in forms can be embedded in the content of your site or they can be pop-ups. They could also be on your Facebook page, or a Twitter card, or even on a partner’s site. PAM NEELY build your list, build your business Opt-in form
  5. 5. These are a few opt-in forms PAM NEELY build your list, build your business
  6. 6. Once people enter their email address and click the button, they’ll see a page like this: PAM NEELY build your list, build your business 1st confirmation page
  7. 7. Next, they’ll get an email that looks like this: PAM NEELY build your list, build your business Email confirmation is sent
  8. 8. They have to click the link in the email for their subscription to be confirmed PAM NEELY build your list, build your business Email confirmation link is clicked
  9. 9. After they click the link, they’re brought to the final confirmation page PAM NEELY build your list, build your business Subscriber goes to final confirmation page
  10. 10. They can download the lead magnet as a PDF by clicking on the cover image There’s also a prompt for them to follow me on social media. PAM NEELY build your list, build your business Subscriber downloads lead magnet
  11. 11. In the final step, the new subscriber gets a welcome email It includes a question and a short list of my most popular blog posts. PAM NEELY build your list, build your business Welcome email is sent
  12. 12. The question is important You’ll get some of the finest content creation ideas from the answers to this question. PAM NEELY build your list, build your business Welcome email is sent
  13. 13. That’s the complete sign up sequence It will probably take you about 2 hours (maybe 3) it get this all up and working. PAM NEELY build your list, build your business
  14. 14. Next, in the final video of this series, we’ll set up an A/B split test of your opt-in box See you there. PAM NEELY build your list, build your business
  15. 15. Like this SlideShare? See more on PamNeely.com, where you can sign up for list building tips or join List Building Coaching PAM NEELY build your list, build your business

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