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How to Choose The Right Format for Your Lead Magnet

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Want more email subscribers? Get a lead magnet.

This is the third SlideShare in my "How To Create a Lead Magnet" series.

Here I explain how to decide whether to create a video lead magnet, a written lead magnet, or an audio lead magnet. You could also offer a coupon when people sign up, or even a free consultation.

The next SlideShare in this series walks you through how to create your lead magnet fast. You don't need to spend a month writing a lead magnet - it should take less than three days.

If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/fhgT9z95oxM

Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/

Published in: Marketing
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How to Choose The Right Format for Your Lead Magnet

  1. 1. Lead Magnet Formats PAM NEELY build your list, build your business
  2. 2. You’ve done all your research about your audience. You’ve got several possible topics. Now you need to decide how to best answer your audience’s most burning question (or how to address their most burning issue). PAM NEELY build your list, build your business
  3. 3. Ie, you know what you want to tell them… now how do you want to tell them? PAM NEELY build your list, build your business
  4. 4. There are several possible formats • An ebook • An emailed text-based course • An emailed video course • Access to a series of videos (all at once) PAM NEELY build your list, build your business
  5. 5. Which one of those formats would support your content the most? Which one could you create fastest (and easiest)? PAM NEELY build your list, build your business
  6. 6. That’s the format to choose PAM NEELY build your list, build your business
  7. 7. In the next tutorial, we’ll give you a short pep talk – then you’ll start creating your lead magnet PAM NEELY build your list, build your business
  8. 8. Like this SlideShare? See more on PamNeely.com, where you can sign up for list building tips or join List Building Coaching PAM NEELY build your list, build your business

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