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How to Create a Lead Magnet Quickly

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Want more email subscribers? Then you need at least one lead magnet to entice them to sign up for your list. This is the fourth SlideShare in my "How To Create a Lead Magnet" series.

Here you'll see why you should NOT spend more than a few days on your lead magnet, and how to overcome writer's block by using the Pomodoro Technique.

If you've seen the earlier SlideShares in this series, you'll already know you've got a killer topic for your lead magnet, and you'll have decided on the right format for it. This SlideShare is just to give you one last push to sit down and knock out the lead magnet itself.

The next SlideShare walk you through how to add this lead magnet to your email sign-up process. The final SlideShare shows you how to set up an A/B split test for your lead magnets, so you can always to improving.

If you liked this SlideShare, be sure to check out the video version of it on YouTube: http://youtu.be/aUgu92wqEW0

Want to learn even more about how to build your email list? Check out List Building Coaching: http://pamneely.com/list-building-coaching/

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How to Create a Lead Magnet Quickly

  1. 1. How to Create A Lead Magnet Quickly PAM NEELY build your list, build your business
  2. 2. You’ve done the research… You’ve chosen the format… And now it’s time to create this thing. PAM NEELY build your list, build your business
  3. 3. Your lead magnet should take no more than 2 days to create Especially if this is the first lead magnet you’re making. PAM NEELY build your list, build your business
  4. 4. It can take as little as 90 minutes to make If you choose a simple checklist format or create something like a gear list. Sometimes, these super-simple formats convert better than huge research reports, so don’t discount them just because they’re easier to create. PAM NEELY build your list, build your business
  5. 5. Don’t get too concerned with making your lead magnet perfect You might want to use the saying “Aim for perfection, settle for excellence”, especially if you find yourself worrying over details. PAM NEELY build your list, build your business
  6. 6. Just focus on creating a draft to start Just get the draft done. Then take a break, and then come back to it and just make the whole thing one level better. PAM NEELY build your list, build your business
  7. 7. Keep working in 45 to 90 minute blocks (or use the Pomodoro technique) Make your lead magnet better and better and better with each work session you do. PAM NEELY build your list, build your business
  8. 8. Just remember, even when you publish this, it’s really only a draft. Expect to come back to your magnet and re-do it again in a few weeks after you’ve gotten some feedback on it. PAM NEELY build your list, build your business
  9. 9. So that’s it. Brew up some coffee or put on some work music. Do whatever it is that you do. Try to focus solely on this lead magnet, at least until you’ve got a solid draft finished. PAM NEELY build your list, build your business
  10. 10. In the next tutorial, We’ll take your new lead magnet and set up the opt-in sequence for your new subscribers. PAM NEELY build your list, build your business
  11. 11. Like this SlideShare? See more on PamNeely.com, where you can sign up for list building tips or join List Building Coaching PAM NEELY build your list, build your business

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