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Customer story framework

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Customer story framework

  1. 1. Fin SvcsAuto Retail CPG Wireless Electronics
  2. 2.  Automotive is LMs largest growth category  Automotive companies are formidable broadcast advertisers and are interested in finding video / broadcast outlets beyond traditional TV.  Our customers in this vertical include LM, GM, LandRover, BMW and Infiniti
  3. 3.  LM is a luxury car manufacturer respected widely for its luxury marketing prowess.  Product launch of the ModelZ has goal of the measurable engagement (exploring, configuring, viewing photos, finding dealers ) of high income A35-54  We won because our widget gave CarMaker the right combination of quality presentation, audience and performance capabilities  We delivered the highest engagement of the campaign and a 5X ROI  L M has renewed this campaign multiple times and is planning to double its budget and expand overseas

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