Your Online Marketing Mix: How to Select the RIGHT Digital Marketing Tactics for Your Business

1.  Most common digital marketing tactics used by small businesses  The unique purpose of each tactic  How different tactics can be used to enhance each other in an online marketing “mix”  How each tactic plays a role in your “online sales funnel”  Factors involved in choosing the right tactics for your business Download this slide deck at http://bit.ly/digitalmix2015

2.  Please ask questions along the way! Download this slide deck at http://bit.ly/digitalmix2015

3.  Coding since 6 years old  Creating websites since 1997  Working in e-commerce for 10 years  Marketing MBA Download this slide deck at http://bit.ly/digitalmix2015

4. Download this slide deck at http://bit.ly/digitalmix2015

5.  SEO (Search Engine Optimization)  PPC (Pay-Per-Click)  Banner/Display  SocialAds  Content Discovery  SEM (search engine PPC)  Comparison Shopping Engines  Retargeting  Content marketing  Blogging  Podcasting  Whitepapers, E-books, etc.  Video  Social Media  Email Marketing  Affiliate Marketing  Conversion Optimization Download this slide deck at http://bit.ly/digitalmix2015

7.  Get people to visit your website when they are searching for your products/services  Establish brand awareness by repeatedly showing up in the results for various related searches Download this slide deck at http://bit.ly/digitalmix2015

8.  Get people to visit your website  When they are searching for your products/services (SEM) or  Because they meet certain demographic/behavioral criteria  Establish brand awareness by  Repeatedly showing up in the results for various related searches or  “Stalking” website visitors across the web with your ads Download this slide deck at http://bit.ly/digitalmix2015

9.  Get people to visit your website  When they are searching for information related to your products/services  Establish thought leadership  Prove that you really are an expert on your topic  Convert  Website visitors to email subscribers or leads Download this slide deck at http://bit.ly/digitalmix2015

10.  Establish thought leadership  Prove that you really are an expert on your topic  Build and nurture relationships with  Prospects  Brand champions  Existing customers  Strategic partners Download this slide deck at http://bit.ly/digitalmix2015

11.  Get people to visit your website  Establish thought leadership  Prove that you really are an expert on your topic  Build and nurture relationships with  Prospects  Existing customers  Convert  Subscribers to leads Download this slide deck at http://bit.ly/digitalmix2015

12.  Harness the power of other company’s networks and marketing efforts by offering them an incentive to generate leads/sales for you Download this slide deck at http://bit.ly/digitalmix2015

13.  Crucial tactic that involves figuring out what makes people move onto the next step of the sales funnel  Involves ongoing testing/measuring  Do more of what works and less of what doesn’t Download this slide deck at http://bit.ly/digitalmix2015

15.  PRO: Can generate a lot of “free” traffic  PRO:Tends to produce higher quality leads than PPC  CON:Time consuming, requires constant content marketing & strong social media  CON:Takes a long time to work  CON:Technical aspects of SEO are hard to “DIY” Download this slide deck at http://bit.ly/digitalmix2015

16.  PRO: Instant  PRO: Large amount of exposure  CON: Can be very expensive  CON: Hard to “DIY” Download this slide deck at http://bit.ly/digitalmix2015

17.  PRO: Creates invaluable thought leadership  PRO: Helps convert site visitors into leads/subscribers  CON: Super time consuming  CON: Can be outsourced, but not fully (you still need to participate) and is expensive to outsource Download this slide deck at http://bit.ly/digitalmix2015

18.  PRO: Creates invaluable thought leadership  PRO: Builds invaluable relationships  PRO: Enhances SEO  CON: Super time consuming  CON: Can be outsourced, but not fully (you still need to participate) and is expensive to outsource Download this slide deck at http://bit.ly/digitalmix2015

19.  PRO: Inexpensive  PRO: Nurtures & converts  CON: Can be a bit time consuming  CON: Need to be consistent Download this slide deck at http://bit.ly/digitalmix2015

20.  PRO: Others do the heavy lifting  CON: Have to give up a piece of the pie  CON: Need to find/solicit good affiliates Download this slide deck at http://bit.ly/digitalmix2015

21.  PRO: Guaranteed results  CON:Time-consuming  CON:Technical (hard to “DIY”) Download this slide deck at http://bit.ly/digitalmix2015

23. Download this slide deck at http://bit.ly/digitalmix2015 More traffic on Content Marketing More links & social shares Enhances SEO, Builds Email List & Social Followers SEO, PPC, Social, Affiliate, Email

25. Download this slide deck at http://bit.ly/MAXLINK5 SEO & Social Media Blog Articles Downloads Email Mktg Webinars LEADS

27. Download this slide deck at http://bit.ly/digitalmix2015 Time Money PPC SEO Social Email Affiliate Content Conversion Optimization

28. Download this slide deck at http://bit.ly/digitalmix2015 Long Sales Cycle Short Sales Cycle PPC SEO Social Email Affiliate Content Conversion Optimization

30. Download this slide deck at http://bit.ly/digitalmix2015  Common tactics & purpose  SEO & PPC ▪ SiteVisitors ▪ BrandAwareness  Content Marketing ▪ SiteVisitors ▪ Thought Leadership ▪ Convert site visitors to subscribers/leads  Social Media ▪ Thought leadership ▪ Build & nurture relationships  Email Marketing ▪ Thought leadership ▪ Build & nurture relationships ▪ Convert subscribers to leads/sales  Affiliate Marketing ▪ Harness power of others  Conversion Optimization ▪ Test & do more of what works  How tactics interact  Tactics that bring more traffic cause enhanced SEO & email list growth  Then that brings more traffic…  Rinse, repeat  Factors to Consider ▪ Time vs. Money ▪ Short vs. Long Sales Cycle

31. Download this slide deck at http://bit.ly/digitalmix2015 Learn From Pam! Sign up to be notified of new educational opportunities From Pam Ann Marketing! http://bit.ly/PamNews

Your Online Marketing Mix : How to Select the RIGHT Digital Marketing Tactics for Your Business