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 Most common digital marketing tactics used by
small businesses
 The unique purpose of each tactic
 How different tacti...
 Please ask questions along the way!
Download this slide deck at http://bit.ly/digitalmix2015
 Coding since 6 years old
 Creating websites since
1997
 Working in e-commerce
for 10 years
 Marketing MBA
Download th...
Download this slide deck at http://bit.ly/digitalmix2015
 SEO (Search Engine
Optimization)
 PPC (Pay-Per-Click)
 Banner/Display
 SocialAds
 Content Discovery
 SEM (search en...
Download this slide deck at http://bit.ly/digitalmix2015
 Get people to visit your website when they are searching for
your products/services
 Establish brand awareness by repea...
 Get people to visit your website
 When they are searching for your products/services (SEM) or
 Because they meet certa...
 Get people to visit your website
 When they are searching for information related to your
products/services
 Establish...
 Establish thought leadership
 Prove that you really are an expert on your topic
 Build and nurture relationships with
...
 Get people to visit your website
 Establish thought leadership
 Prove that you really are an expert on your topic
 Bu...
 Harness the power of other company’s networks and
marketing efforts by offering them an incentive to generate
leads/sale...
 Crucial tactic that involves figuring out what makes people
move onto the next step of the sales funnel
 Involves ongoi...
Download this slide deck at http://bit.ly/digitalmix2015
 PRO: Can generate a lot of “free” traffic
 PRO:Tends to produce higher quality leads than PPC
 CON:Time consuming, req...
 PRO: Instant
 PRO: Large amount of exposure
 CON: Can be very expensive
 CON: Hard to “DIY”
Download this slide deck ...
 PRO: Creates invaluable thought leadership
 PRO: Helps convert site visitors into leads/subscribers
 CON: Super time c...
 PRO: Creates invaluable thought leadership
 PRO: Builds invaluable relationships
 PRO: Enhances SEO
 CON: Super time ...
 PRO: Inexpensive
 PRO: Nurtures & converts
 CON: Can be a bit time consuming
 CON: Need to be consistent
Download thi...
 PRO: Others do the heavy lifting
 CON: Have to give up a piece of the pie
 CON: Need to find/solicit good affiliates
D...
 PRO: Guaranteed results
 CON:Time-consuming
 CON:Technical (hard to “DIY”)
Download this slide deck at http://bit.ly/d...
Download this slide deck at http://bit.ly/digitalmix2015
Download this slide deck at http://bit.ly/digitalmix2015
More traffic
on Content
Marketing
More links &
social shares
Enha...
Download this slide deck at http://bit.ly/digitalmix2015
Download this slide deck at http://bit.ly/MAXLINK5
SEO & Social Media
Blog Articles
Downloads
Email Mktg
Webinars
LEADS
Download this slide deck at http://bit.ly/digitalmix2015
Download this slide deck at http://bit.ly/digitalmix2015
Time Money
PPC
SEO
Social
Email Affiliate
Content
Conversion
Opti...
Download this slide deck at http://bit.ly/digitalmix2015
Long Sales
Cycle
Short Sales
Cycle
PPC
SEO
Social
Email Affiliate...
Download this slide deck at http://bit.ly/digitalmix2015
Download this slide deck at http://bit.ly/digitalmix2015
 Common tactics & purpose
 SEO & PPC
▪ SiteVisitors
▪ BrandAwar...
Download this slide deck at
http://bit.ly/digitalmix2015
Learn From
Pam!
Sign up to be notified of new
educational opportu...
Your Online Marketing Mix: How to Select the RIGHT Digital Marketing Tactics for Your Business
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Your Online Marketing Mix : How to Select the RIGHT Digital Marketing Tactics for Your Business

Social Media, SEO, PPC, banner ads, Facebook ads, email marketing, affiliate programs – oh my! There are so many digital marketing tactics available to small businesses today, but that does not mean you have to (or should) use them all. Certain tactics work better for some businesses than others.

In this informative and interactive session, you will learn:

What the most common digital marketing tactics used by small businesses are

What the unique purpose of each tactic is

How different tactics can be used to enhance each other in an online marketing “mix”

How each tactic plays a role in your “online sales funnel”
The factors involved in choosing the right tactics for your business

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Your Online Marketing Mix : How to Select the RIGHT Digital Marketing Tactics for Your Business

  1. 1.  Most common digital marketing tactics used by small businesses  The unique purpose of each tactic  How different tactics can be used to enhance each other in an online marketing “mix”  How each tactic plays a role in your “online sales funnel”  Factors involved in choosing the right tactics for your business Download this slide deck at http://bit.ly/digitalmix2015
  2. 2.  Please ask questions along the way! Download this slide deck at http://bit.ly/digitalmix2015
  3. 3.  Coding since 6 years old  Creating websites since 1997  Working in e-commerce for 10 years  Marketing MBA Download this slide deck at http://bit.ly/digitalmix2015
  4. 4. Download this slide deck at http://bit.ly/digitalmix2015
  5. 5.  SEO (Search Engine Optimization)  PPC (Pay-Per-Click)  Banner/Display  SocialAds  Content Discovery  SEM (search engine PPC)  Comparison Shopping Engines  Retargeting  Content marketing  Blogging  Podcasting  Whitepapers, E-books, etc.  Video  Social Media  Email Marketing  Affiliate Marketing  Conversion Optimization Download this slide deck at http://bit.ly/digitalmix2015
  6. 6. Download this slide deck at http://bit.ly/digitalmix2015
  7. 7.  Get people to visit your website when they are searching for your products/services  Establish brand awareness by repeatedly showing up in the results for various related searches Download this slide deck at http://bit.ly/digitalmix2015
  8. 8.  Get people to visit your website  When they are searching for your products/services (SEM) or  Because they meet certain demographic/behavioral criteria  Establish brand awareness by  Repeatedly showing up in the results for various related searches or  “Stalking” website visitors across the web with your ads Download this slide deck at http://bit.ly/digitalmix2015
  9. 9.  Get people to visit your website  When they are searching for information related to your products/services  Establish thought leadership  Prove that you really are an expert on your topic  Convert  Website visitors to email subscribers or leads Download this slide deck at http://bit.ly/digitalmix2015
  10. 10.  Establish thought leadership  Prove that you really are an expert on your topic  Build and nurture relationships with  Prospects  Brand champions  Existing customers  Strategic partners Download this slide deck at http://bit.ly/digitalmix2015
  11. 11.  Get people to visit your website  Establish thought leadership  Prove that you really are an expert on your topic  Build and nurture relationships with  Prospects  Existing customers  Convert  Subscribers to leads Download this slide deck at http://bit.ly/digitalmix2015
  12. 12.  Harness the power of other company’s networks and marketing efforts by offering them an incentive to generate leads/sales for you Download this slide deck at http://bit.ly/digitalmix2015
  13. 13.  Crucial tactic that involves figuring out what makes people move onto the next step of the sales funnel  Involves ongoing testing/measuring  Do more of what works and less of what doesn’t Download this slide deck at http://bit.ly/digitalmix2015
  14. 14. Download this slide deck at http://bit.ly/digitalmix2015
  15. 15.  PRO: Can generate a lot of “free” traffic  PRO:Tends to produce higher quality leads than PPC  CON:Time consuming, requires constant content marketing & strong social media  CON:Takes a long time to work  CON:Technical aspects of SEO are hard to “DIY” Download this slide deck at http://bit.ly/digitalmix2015
  16. 16.  PRO: Instant  PRO: Large amount of exposure  CON: Can be very expensive  CON: Hard to “DIY” Download this slide deck at http://bit.ly/digitalmix2015
  17. 17.  PRO: Creates invaluable thought leadership  PRO: Helps convert site visitors into leads/subscribers  CON: Super time consuming  CON: Can be outsourced, but not fully (you still need to participate) and is expensive to outsource Download this slide deck at http://bit.ly/digitalmix2015
  18. 18.  PRO: Creates invaluable thought leadership  PRO: Builds invaluable relationships  PRO: Enhances SEO  CON: Super time consuming  CON: Can be outsourced, but not fully (you still need to participate) and is expensive to outsource Download this slide deck at http://bit.ly/digitalmix2015
  19. 19.  PRO: Inexpensive  PRO: Nurtures & converts  CON: Can be a bit time consuming  CON: Need to be consistent Download this slide deck at http://bit.ly/digitalmix2015
  20. 20.  PRO: Others do the heavy lifting  CON: Have to give up a piece of the pie  CON: Need to find/solicit good affiliates Download this slide deck at http://bit.ly/digitalmix2015
  21. 21.  PRO: Guaranteed results  CON:Time-consuming  CON:Technical (hard to “DIY”) Download this slide deck at http://bit.ly/digitalmix2015
  22. 22. Download this slide deck at http://bit.ly/digitalmix2015
  23. 23. Download this slide deck at http://bit.ly/digitalmix2015 More traffic on Content Marketing More links & social shares Enhances SEO, Builds Email List & Social Followers SEO, PPC, Social, Affiliate, Email
  24. 24. Download this slide deck at http://bit.ly/digitalmix2015
  25. 25. Download this slide deck at http://bit.ly/MAXLINK5 SEO & Social Media Blog Articles Downloads Email Mktg Webinars LEADS
  26. 26. Download this slide deck at http://bit.ly/digitalmix2015
  27. 27. Download this slide deck at http://bit.ly/digitalmix2015 Time Money PPC SEO Social Email Affiliate Content Conversion Optimization
  28. 28. Download this slide deck at http://bit.ly/digitalmix2015 Long Sales Cycle Short Sales Cycle PPC SEO Social Email Affiliate Content Conversion Optimization
  29. 29. Download this slide deck at http://bit.ly/digitalmix2015
  30. 30. Download this slide deck at http://bit.ly/digitalmix2015  Common tactics & purpose  SEO & PPC ▪ SiteVisitors ▪ BrandAwareness  Content Marketing ▪ SiteVisitors ▪ Thought Leadership ▪ Convert site visitors to subscribers/leads  Social Media ▪ Thought leadership ▪ Build & nurture relationships  Email Marketing ▪ Thought leadership ▪ Build & nurture relationships ▪ Convert subscribers to leads/sales  Affiliate Marketing ▪ Harness power of others  Conversion Optimization ▪ Test & do more of what works  How tactics interact  Tactics that bring more traffic cause enhanced SEO & email list growth  Then that brings more traffic…  Rinse, repeat  Factors to Consider ▪ Time vs. Money ▪ Short vs. Long Sales Cycle
  31. 31. Download this slide deck at http://bit.ly/digitalmix2015 Learn From Pam! Sign up to be notified of new educational opportunities From Pam Ann Marketing! http://bit.ly/PamNews

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