Simplify your Google Analytics experience and gain actionable insights that will improve your SEO by focusing on these 3 reports.

1. Top 3 Google Analytics

3.  For SEO, there’s only ONE thing to look
for in the data:
Download these slides at: bit.ly/SEO3GA

4.  Look for ONE thing: OPPORTUNITIES
 Look for that ONE thing in THREE places:
1. In Traffic-Driving Keywords
2. In Traffic-Driving Content
3. In Traffic-Driving Links
Download these slides at: bit.ly/SEO3GA

5. Organic Search Traffic
 Found in: Traffic Sources -> Sources -> Search -> Organic
 Scroll down to your “Onesie-Twosies”
 Look for highly relevant phrases
 Look for trends
Download these slides at: bit.ly/SEO3GA

6. Find where you already have
momentum, then BLOG, BLOG, BLOG!
Also consider enhancing your “Services”
pages or other areas of your site…
“I should add
that to my
Services page” “Wow, I should
definitely blog
more about
black hat SEO!”
“That would
make a great
article title”
Download these slides at: bit.ly/SEO3GA

7. Individual Page Traffic
 Found in: Content-> Site Content -> All Pages
 Look at which pages are driving a lot of traffic.
Think about how to make more pages like those.
 Look at what pages are NOT driving a lot of traffic.
Think about how to change or enhance that content.
 Again, look for trends
Download these slides at: bit.ly/SEO3GA

8. “That article did
better than I
thought it
would. I should
write more like
that one.”
“This page is
important, but
isn’t getting
much traffic.
Maybe I should
rename it…”
Download these slides at: bit.ly/SEO3GA

9. Referral Traffic
 Found in: Traffic Sources -> Sources -> Referrals
 Look for new links
 Look for reminders
Download these slides at: bit.ly/SEO3GA

10. “Wow, someone
linked to my site
during a Twitter
chat. I’ll click on
“Ooh! That’s a that to find out
very reputable which chat it was.”
site. I need to look
into how to get
syndicated on
more sites like
that.”
“Oh, darn – I
forgot to submit
my latest article to
StumbleUpon.
Need to go do that
now.”
Download these slides at: bit.ly/SEO3GA

11.  Looking for opportunities in these
reports improves SEO by:
 Letting you know what works, so you can do
more of it
 Letting you know what doesn’t work, so you
can change it
 Giving you a data-driven way to improve your
site – no more blind guessing
Download these slides at: bit.ly/SEO3GA

12. 1. Organic Keywords
Traffic Sources -> Sources -> Search -> Organic
2. Individual Page Traffic
Content-> Site Content -> All Pages
3. Referral Traffic
Traffic Sources -> Sources -> Referrals
Download these slides at: bit.ly/SEO3GA

13. Top 3 Google Analytics Reports for SEO
Download this slide deck at http://bit.ly/SEO3GA