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LinkedIn Basics and Beyond

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-How to get started on LinkedIn,
-Tips for profile optimization
-Recommendations and Endorsements
-How to maximize group membership
-Bonus: Learn about the best kept secret on LinkedIn!

Published in: Business

LinkedIn Basics and Beyond

  1. 1.  Getting Started Profile Optimization Recommendations & Endorsements Maximizing Group Membership Taking it to the Next Level Download this slide deck at http://bit.ly/LIBasicsSlides
  2. 2.  Submit questions along the way! We will have Q&A at the end. Download this slide deck at http://bit.ly/LIBasicsSlides
  3. 3. Download this slide deck at http://bit.ly/LIBasicsSlides
  4. 4.  Who EXACTLY are you going after? What EXACTLY makes you different? What EXACTLY do you want to get from this? BE SPECIFIC. Download this slide deck at http://bit.ly/LIBasicsSlides
  5. 5.  PROFESSIONAL headshot  GREAT headline (TIP: For SEO purposes, put your name first, i.e. “Pam Aungst is a…”)  CUSTOM link (URL)  COMPLETELY filled out  SMART keywords  NEW! MultimediaDownload this slide deck at http://bit.ly/LIBasicsSlides
  6. 6.  Companies -> Add a Company Fill out 100% Link to your profile as place of employment Download this slide deck at http://bit.ly/LIBasicsSlides
  7. 7.  DON’T be too restrictive Being too picky about connecting is like going to a networking event and REFUSING to speak to people that you haven’t already met. Download this slide deck at http://bit.ly/LIBasicsSlides
  8. 8. 1. Import your email contacts2. Use the “People You May Know” feature Download this slide deck at http://bit.ly/LIBasicsSlides
  9. 9. Download this slide deck at http://bit.ly/LIBasicsSlides
  10. 10. Download this slide deck at http://bit.ly/LIBasicsSlides
  11. 11. Download this slide deck at http://bit.ly/LIBasicsSlides
  12. 12. Download this slide deck at http://bit.ly/LIBasicsSlides
  13. 13.  Recommendations you GIVE are shown on YOUR profile. Choose your words carefully Be authentic Don’t be afraid to ask for a clarification Download this slide deck at http://bit.ly/LIBasicsSlides
  14. 14. Download this slide deck at http://bit.ly/LIBasicsSlides
  15. 15.  Do NOT join groups YOU are interested in Join groups your TARGET PROSPECTS are in Download this slide deck at http://bit.ly/LIBasicsSlides
  16. 16.  On Mondays, I post a tip about X On Wednesdays, I post a tip about Y On Fridays, I share one of my recent blogs Download this slide deck at http://bit.ly/LIBasicsSlides
  17. 17.  LinkedIn Bookmarklet lets you post a link to several groups at oncehttp://www.linkedin.com/static?key=browser_bookmarklet Download this slide deck at http://bit.ly/LIBasicsSlides
  18. 18.  Do NOT post anything in a group without asking yourself: “Will they find this information GENUINELY USEFUL whether they do business with me or not?”Download this slide deck at http://bit.ly/LIBasicsSlides
  19. 19. Download this slide deck at http://bit.ly/LIBasicsSlides
  20. 20. Download this slide deck at http://bit.ly/LIBasicsSlides
  21. 21.  Link Quora to LinkedIn to demonstrate expertise Download this slide deck at http://bit.ly/LIBasicsSlides
  22. 22.  CardMunch (iPhone) or CamCard (Android) Scan business cards & connect instantly Rapportive Plugin (Gmail) or Xobni (Outlook) Email plugin that displays social profiles of contacts Nimble (Social CRM system) Customer Relationship Management software that integrates social communications Download this slide deck at http://bit.ly/LIBasicsSlides
  23. 23.  Getting Started  Give to Get  Strategize  Recommend  Build network  Endorse  Groups Profile Optimization  Post GENUINELY USEFUL info  Professional photo  Strategy & Schedule  Multimedia  Keywords  Next Level  Link Quora  Custom link  Use tools  Create company profile ▪ Card scanner on phone  ONE HUNDRED PERCENT ▪ Inbox plugin ▪ Social CRM system Download this slide deck at http://bit.ly/LIBasicsSlides
  24. 24. Discounted private consultationsFor webinar guests ONLY! http://bit.ly/PamConsultLinkedIn Basics & Beyond Download this slide deck at http://bit.ly/LIBasicsSlides

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