1.
 How Search Engines
Work
 How Social Media
Affects SEO
 What’s New in SEO
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2.
 Please hold questions until the end!
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3.
 Coding since 1986
 Creating websites since
1997
 Working in e-commerce
since 2005
 Marketing MBA
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4.
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5.
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6.
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7.
 Google does data entry
with your website
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8.
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9.
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10.
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11.
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12.
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13.
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http://adwords.google.com
“Keyword Planner” Tool
(No ad purchase required to use the “Keyword Planner” tool)

14.
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15.
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16.
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17.
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Each product or service needs its own page.

18.
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19.
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20.
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1. Expand site size
2. Keep site fresh
3. Use different keyword variations
4. Obtain links & social shares

21.
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(Blog must be on your own website, not on something like Blogspot.com)

22.
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Source: Hubspot

23.
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24.
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25.
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26.
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27.
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28.
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29.
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30.
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31.
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32.
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33.
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34.
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35.
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36.
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37.
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38.
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Jump ahead of
hundreds of
millions of pages
using Authorship!
http://plus.google.com/authorship

39.
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40.
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41.
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 Technical
 Clean, proper code
 On-Page
 Keyword Research
 Drilldown Pages
 ONE Phrase/Pg
 Ongoing Content
 Off-Page
 Links
 Social Media (G+!)
 Trends
 Authorship (G+!)
 Local (G+!)

42.
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