Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
 Please hold questions until the
end!
Download this slide deck at http://bit.ly/foundtown
 Coding since 6 years
old
 Creating websites
since 1997
 Working in e-
commerce since 2005
 Marketing MBA
Download thi...
Download this slide deck at http://bit.ly/foundtown
 Where do people
go to search for a
business?
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
Android
Apple iOS
Microsoft
Other
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
 Ads at the top
 Then Local results
 Then Organic
results
Download this slide deck at http://bit.ly/foundtown
The “Number
One” Google
result is all the
way down there!
Download this slide deck at http://bit.ly/foundtown
Several top
local results
don’t even
have
websites!
So how did
they ge...
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
 A Google+
Local page is
basically an
upgraded
Google Maps
page
Download this slide deck at http://bit.ly/foundtown
Number of
results
shown in the
“local pack”
varies.
Being closest
to t...
Download this slide deck at http://bit.ly/foundtown
Sometimes it
shows the
pack as a
“carousel” at
the top.
Being closest
...
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
 Google+ Local Page Factors
 Citation Factors
 Website Factors
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
 Go to http://maps.google.com
 Search for your biz name & town
 Cli...
Download this slide deck at http://bit.ly/foundtown
 Upgrade to a Plus page
 Fill out ALL details
 Add pictures & video...
Download this slide deck at http://bit.ly/foundtown
 Your maps listing is
now a SOCIAL MEDIA
profile
 Connect with peopl...
Download this slide deck at http://bit.ly/foundtown
SEO Social
Download this slide deck at http://bit.ly/foundtown
 Other social profiles rank well, too
 Create & occasionally update ...
Download this slide deck at http://bit.ly/foundtown
 CAN NOT / DO NOT fake it:
Reviews MUST be real
 Best to be ON the G...
Download this slide deck at http://bit.ly/foundtown
 85% of people read reviews before trying a
new business
 79% trust ...
Download this slide deck at http://bit.ly/foundtown
 Google Now will search
restaurants WITHOUT
EVEN BEING ASKED!
 Auto-...
Download this slide deck at http://bit.ly/foundtown
 Top-rated match
for a GPS app
search will be
auto-suggested
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
1. Citations
are
online
phone book
listings
Download this slide deck at http://bit.ly/foundtown
1. Start with http://GetListed.org
Download this slide deck at http://bit.ly/foundtown
Consistency is KEY!
Business Name, Address, and Phone must
be listed c...
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
1. City, State in Title Tag
2. Website NAP consistent with
Google Maps...
Download this slide deck at http://bit.ly/foundtown
Download this slide deck at http://bit.ly/foundtown
 “Local Pack”
 Ranks higher than #1
Google result
 Great mobile & G...
Download this slide deck at
http://bit.ly/foundtown
Learn From
Pam!
Sign up to be notified of new
educational opportunitie...
Getting Found in Your Town: How to Get Your Local Business Found Online
Upcoming SlideShare
Loading in …5
×

Getting Found in Your Town: How to Get Your Local Business Found Online

2,576 views

Published on

Getting a website to rank high in Google is typically no small feat, and a complex SEO (search engine optimization) campaign is often out of the reach of small business budgets. However, it is indeed possible for local small businesses to dominate the first page of Google without breaking the bank, and without paying for Google ads. In this seminar, you will learn simple tips and tricks for dominating search results in your town, even if you don’t have a website!

This presentation will cover how to:

-Get your local business on page one of Google without doing any SEO to your website
-Maximize your local business’s exposure for mobile phone searchers and in GPS apps
-Build up the online reputation of your business to impress both search engines and potential customers
-Use simple social media activities to further expand your search engine presence

Published in: Marketing, Technology, Education
  • Be the first to comment

Getting Found in Your Town: How to Get Your Local Business Found Online

  1. 1.  Please hold questions until the end! Download this slide deck at http://bit.ly/foundtown
  2. 2.  Coding since 6 years old  Creating websites since 1997  Working in e- commerce since 2005  Marketing MBA Download this slide deck at http://bit.ly/foundtown
  3. 3. Download this slide deck at http://bit.ly/foundtown  Where do people go to search for a business?
  4. 4. Download this slide deck at http://bit.ly/foundtown
  5. 5. Download this slide deck at http://bit.ly/foundtown Android Apple iOS Microsoft Other
  6. 6. Download this slide deck at http://bit.ly/foundtown
  7. 7. Download this slide deck at http://bit.ly/foundtown  Ads at the top  Then Local results  Then Organic results
  8. 8. Download this slide deck at http://bit.ly/foundtown The “Number One” Google result is all the way down there!
  9. 9. Download this slide deck at http://bit.ly/foundtown Several top local results don’t even have websites! So how did they get there???
  10. 10. Download this slide deck at http://bit.ly/foundtown
  11. 11. Download this slide deck at http://bit.ly/foundtown
  12. 12. Download this slide deck at http://bit.ly/foundtown
  13. 13. Download this slide deck at http://bit.ly/foundtown  A Google+ Local page is basically an upgraded Google Maps page
  14. 14. Download this slide deck at http://bit.ly/foundtown Number of results shown in the “local pack” varies. Being closest to top of pack is best
  15. 15. Download this slide deck at http://bit.ly/foundtown Sometimes it shows the pack as a “carousel” at the top. Being closest to top of pack equally imp’t
  16. 16. Download this slide deck at http://bit.ly/foundtown
  17. 17. Download this slide deck at http://bit.ly/foundtown  Google+ Local Page Factors  Citation Factors  Website Factors
  18. 18. Download this slide deck at http://bit.ly/foundtown
  19. 19. Download this slide deck at http://bit.ly/foundtown  Go to http://maps.google.com  Search for your biz name & town  Click on the listing, then on “more info”  Look for the “Manage this page” button
  20. 20. Download this slide deck at http://bit.ly/foundtown  Upgrade to a Plus page  Fill out ALL details  Add pictures & videos  Select as many accurate categories as possible
  21. 21. Download this slide deck at http://bit.ly/foundtown  Your maps listing is now a SOCIAL MEDIA profile  Connect with people  Update your status frequently
  22. 22. Download this slide deck at http://bit.ly/foundtown SEO Social
  23. 23. Download this slide deck at http://bit.ly/foundtown  Other social profiles rank well, too  Create & occasionally update profiles for: Facebook, Twitter, LinkedIn, Pinterest, etc.
  24. 24. Download this slide deck at http://bit.ly/foundtown  CAN NOT / DO NOT fake it: Reviews MUST be real  Best to be ON the Google Maps listing  Ask happy customers, friends, colleagues  Consider (gently) incentivizing reviews
  25. 25. Download this slide deck at http://bit.ly/foundtown  85% of people read reviews before trying a new business  79% trust a positive review as much as a personal recommendation
  26. 26. Download this slide deck at http://bit.ly/foundtown  Google Now will search restaurants WITHOUT EVEN BEING ASKED!  Auto-suggests top rated restaurants when user drives into town!
  27. 27. Download this slide deck at http://bit.ly/foundtown  Top-rated match for a GPS app search will be auto-suggested
  28. 28. Download this slide deck at http://bit.ly/foundtown
  29. 29. Download this slide deck at http://bit.ly/foundtown 1. Citations are online phone book listings
  30. 30. Download this slide deck at http://bit.ly/foundtown 1. Start with http://GetListed.org
  31. 31. Download this slide deck at http://bit.ly/foundtown Consistency is KEY! Business Name, Address, and Phone must be listed consistently across the web. Two University Plaza, Suite 300 vs. 2 University Plz #300
  32. 32. Download this slide deck at http://bit.ly/foundtown
  33. 33. Download this slide deck at http://bit.ly/foundtown 1. City, State in Title Tag 2. Website NAP consistent with Google Maps listing NAP 3. Schema.org markup 4. Quality of Inbound Links
  34. 34. Download this slide deck at http://bit.ly/foundtown
  35. 35. Download this slide deck at http://bit.ly/foundtown  “Local Pack”  Ranks higher than #1 Google result  Great mobile & GPS exposure  1) Google+ Local  Claim & Upgrade  Fill out 100%  Categories  Socialize  REVIEWS!!!!!  2) Citations  Quantity  Quality  Consistency  3) Website  City/State in Title Tag  Consistent NAP  Schema  Links
  36. 36. Download this slide deck at http://bit.ly/foundtown Learn From Pam! Sign up to be notified of new educational opportunities From Pam Ann Marketing! http://bit.ly/PamNews

×