April 12, 2011 Pablo Álvarez Sánchez TuentiSMS How a social network can increase the use of mobile services
 
Tuenti is the most popular social network in Spain
>10M users >90% of Spanish Internet users between 14 and 30 are in Tuenti
 
Tuenti Mobile phone More communications happen in Tuenti than in the mobile
But you do not spend the whole day in front of your PC …
 
Most Tuenti users do not have a mobile data plan
SMS SMS
Tuenti Today is Maria’s birthday. Answer this message to wish Maria a Happy Birthday!
Tuenti Juan has written on your wall: hey buddy we’re goin’ 2morrow to the amusement park. Wanna join? Answer this message...
Tuenti becomes a new contact in your buddy list 0,15€ 0€ …  for free
You control which messages you receive
Online feedback from customers
Why not give her a call? Tuenti Today is Maria’s birthday. Answer this message to wish Maria a Happy Birthday!
TuentiSMS users find new excuses to communicate
They add new contacts to their mobile world
Tuenti Mobile phone
 
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Tuenti SMS - integrating social networking with operator messaging services to increase mobile services usage

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Tuenti SMS - integrating social networking with operator messaging services to increase mobile services usage

  1. 1. April 12, 2011 Pablo Álvarez Sánchez TuentiSMS How a social network can increase the use of mobile services
  2. 3. Tuenti is the most popular social network in Spain
  3. 4. >10M users >90% of Spanish Internet users between 14 and 30 are in Tuenti
  4. 6. Tuenti Mobile phone More communications happen in Tuenti than in the mobile
  5. 7. But you do not spend the whole day in front of your PC …
  6. 9. Most Tuenti users do not have a mobile data plan
  7. 10. SMS SMS
  8. 11. Tuenti Today is Maria’s birthday. Answer this message to wish Maria a Happy Birthday!
  9. 12. Tuenti Juan has written on your wall: hey buddy we’re goin’ 2morrow to the amusement park. Wanna join? Answer this message to reply on your wall
  10. 13. Tuenti becomes a new contact in your buddy list 0,15€ 0€ … for free
  11. 14. You control which messages you receive
  12. 15. Online feedback from customers
  13. 16. Why not give her a call? Tuenti Today is Maria’s birthday. Answer this message to wish Maria a Happy Birthday!
  14. 17. TuentiSMS users find new excuses to communicate
  15. 18. They add new contacts to their mobile world
  16. 19. Tuenti Mobile phone

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