Social Media Innovation In Higher Education By Ashley Palumbo MSPC 3050 Social Media Marketing & Communication
Embracing Social Media“As social media becomes more integral to students‟lives, educational institutions are finally catching on, and catching up.” - Matt * Top 100 Social Media Silverman
PeopleWho are you trying toreach? • Prospective & Current Students • Alumni • Faculty & Staff • Parents & Community Members Where are they most active?
Popular Social Media100 90 80 70 60 18-22 23-31 50 32-45 40 46-66 30 67+ 20 10 0 Facebook Linked-In Twitter * July 2011 study by Forrester Research, Inc.
Objectives• Attract Studentsyou using social Why are• Retain Students media?• Enhance Learning• Promote School Pride• Maintain Connections
Strategy What‟s your social media policy? “Imagine how the groundswell willchange the way you run your business over the next few years.” - Charlene Li &
TechnologyWhich technologies are most appropriate?
Creating Conversations “There is no „right way‟ to engage the • Ask Questions groundswell.” • Offer- Charlene Li & Josh Incentives Bernoff • Listen & Respond • Energize Groundswell
Ubiquitous Groundswell“We can no more stop its move to ourhandheld devices than we can stop a landslide.” - Michael Fienan
References• Bernoff, J. And Li, C. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA. Forrester Research Inc.• Fienan, M. “Best of the Mobile Higher Ed Web.” http://doteduguru.com/id5154-best-of-the-mobile-higher-ed- web.html.• Pidaparthy, U. “How Colleges Use, Misuse Social Media to Reach Students.” CNN.com. http://www.cnn.com/2011/10/20/tech/social-media/universities- social-media/index.html.• Silverman, M. “How Higher Education Uses Social Media.” Mashable .com 4 ways to improve. http://mashable.com/2012/02/03/higher-education-social-media/.• Tsouvalas, D. “Top 100 Social Media Colleges.”