Content Targeted at the working woman. Comes home from work, sits of sofa relaxing , reading a magazine. Attractive muscular man walks in with chocolate on a cushion Hands chocolate to women Women tastes chocolate, cheesy music and wind
Generic Features MUSIC SLOGAN Classical “Break off a piece” “It only takes one bite…” Smooth Relaxing Relates to theme of addhttp://www.youtube.com/watch?v=6QNqxTuCJLY&sns=em
Radio Advert Starts with loud busy noise, to alert attention Womans voice… “rough day??? I know exactly what you need… the new chocolate (place name here) is the perfect thing to make your days brighter , available at all convenience stores.” Music starts, same music piece as television advertisements Name of chocolate Slogan (in flirty womans voice)
Advert 2 Appeals to social women Bunch of friends meet for lunch. All speaking loudly over each other One pulls chocolate bar out of bag and breaks of a piece Music suddenly stops all the friends look at the woman Cuts to poster page with chocolate bar on it Goes back to women all eating the bar (with same instrumental) and voice over of the slogan.
Sponsorship Desperate housewives Targets stressed out mothers. Few seconds of a busy stressed mum shuts the door and stands behind it stressed she sees the chocolate bar and smiles and eats it. Same music and slogan