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Over at least the last decade, public debates across western Europe have witnessed a synchronous rejection of multiculturalism, a rejection made all the more puzzling by the singular lack of any meaningful era of multiculturalism in the first place. In the aftermath of the atrocities in Norway in July 2011, and as a result of the influence of online ‘immigration skeptic’ networks in Finland, attention has begun to be paid to the impact of the networked, transnational circulation of discourses of ‘multicultural failure’. This paper proposes a set of ideas for developing attention to these discourses, and their mediated travel, in terms of a history of ideological appropriation and ingestion by the far-right. However, it argues that it is only by examining this appropriation in the context of (a) ‘illiberal’ liberalism post 9/11 (b) the nature of political debate in neoliberal societies (c) the interplay between ‘mainstream’ and ‘alternative’ media in the digital age, that we can begin to account for its transnational coherence and power. On the basis of this structure, it examines how an initiative such as this can support migrant-led groups in developing online strategies that can thrive in this environment.