Engaging for the long term -Successful strategies and examples


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Andersson Edward, Expert on methods of participatory decision making,Deputy Director of Involve, UK,

“Engaging for the long term -Successful strategies and examples”

This workshop will look at the practice of e-participation with a particular focus on achieving long term engagement. It will draw on practical examples from numerous countries as well as a two and a half year research project exploring the individual motivations for participation in three sites in England.Different approaches and rationales for participation will be explored, as well as differences between online engagement and face to face engagement. Some engaging approaches (both online and face to face) will be demonstrated; allowing participant interaction.

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Engaging for the long term -Successful strategies and examples

  1. 1. Engaging for the Long Term: –Successful Strategies and Examples Edward Andersson Deputy Director InvolveIIEP International Joint Workshop, Helsinki Nov 2011
  2. 2. • Find a card that represents an insight or a learning you’ve had so far.• Share it with someone you don’t know• Discuss for 2 minutes each
  3. 3. Involve• London based NGO• Specialises in Public Engagement• Three programmes: – Research, – Practice, – International
  4. 4. “In theory there is nodifference between theoryand practice.In practice there is.” Yogi Berra
  5. 5. What we’re doing• Reflections on impacts of: – Migration – Democracy – Technology• Practical examples of good participation• Encouraging long term participation• And lots of participation...
  6. 6. Migration
  7. 7. “We asked for workers.We got people instead.” Max Frisch
  8. 8. UK population 200292.1% ‘White’ ‘Black &7.9% Minority Ethnic’ ‘Foreign Born8.3% population’
  9. 9. 130Languages spoken in LondonBorough of Lambeth
  10. 10. English as 1 st language in school24.1% Tower Hamlets93.0% Havering
  11. 11. 10% Annual population turnover in 9 London BoroughsThis means that the equivalent of halfthe current population has moved inand out in the last five years
  12. 12. Income Poverty Rates 2007Bangladeshis 65%Indians 25%White British 20%
  13. 13. British Chinese are...More likely than ‘average Britons’ to:• gain five or more A*-C GCSE grades• complete school• possess a university degree• have a job in the ‘professions’
  14. 14. British Chinese are also...• Group with highest proportion with no qualifications (20%)• Twice as likely to be unemployed (10%) compared to white Britons (5%).• Highest rate of working-age economic inactivity of all males at 37%, twice the rate for white British men.• Around 30 percent of British Chinese are not on the electoral register, compared to 6% of whites and 17% for all ethnic minorities.
  15. 15. Impacts of Migration• Constantly moving target• Death of one size fits all• Enhanced need for segmentation
  16. 16. "Few of their Children in the Countrylearn English (…) The Signs in our Streetshave Inscriptions in both Languages (…) Isuppose in a few Years (Interpreters) willalso be necessary in the Assembly (…)they will soon so outnumber us, that allthe advantages we have, will not in myOpinion be able to preserve ourLanguage, and even our Government willbecome precarious."
  17. 17. Benjamin Franklin, 1753
  18. 18. Democracy
  19. 19. Number of democracies Free50454035302520151050 1975 1980 1985 1990 1995 2000 2005 2010 Free
  20. 20. Enthusiasm70605040302010 0 1979 1984 1989 1994 1999 2004 2009 Turnout in European Parliament Elections
  21. 21. Trust20181614121086420 1983 1993 1997 2003 2007 2011 Politicans
  22. 22. UK political parties3 500 0003 000 0002 500 0002 000 0001 500 0001 000 000 500 000 0 1951 1965 1975 1984 1993 2000 2008 Conservative Labour
  23. 23. Impacts on democracy• Structures out of date• Mismatch demand/supply• Public expectations different• Legitimacy harder to acquire
  24. 24. “The death of democracyis not likely to be anassassination fromambush. It will be a slowextinction from apathy,indifference, andundernourishment.” Robert M. Hutchins
  25. 25. Technology
  26. 26. “Every two days now wecreate as muchinformation as we didfrom the dawn ofcivilization up until2003”Google CEO Eric Schmidt
  27. 27. Sending message across AtlanticYear Time taken1812 3 weeks1865 11 days1866 1 minuteToday 0.1 second
  28. 28. Cost to reproduce a bookYear Means Cost1011 Scribe ~ $17,0001511 Printing ~$57 press2011 Electronic ~$0.01 copy
  29. 29. “The world is poised on the cusp of aneconomic and cultural shift as dramaticas that of the Industrial Revolution.” Steven Levy“The Internet is a telephone systemthats gotten uppity.” Clifford Stoll
  30. 30. Impacts of technology• Loss of control• Risk of being swamped• Business models challenged
  31. 31. Your turn!What will we need to do differently?Due to:1. Migration2. Democracy3. TechnologyWork at flipcharts
  32. 32. Twitter Questions• Use the twitter hashtag to ask questions• If you’re not on twitter you can still take part!
  33. 33. What works?
  34. 34. Principles for online engagementhttp://www.institute.nhs.uk/building_capability/armchair_no_comment/principles.html1. Technology alone is not the answer2. Understand your participants first3. If you build it, they might not come!4. Look beyond your sector for inspiration5. Evaluate and share your learning
  35. 35. Understanding Engagement: Making it all add up Process /Purpose Context People Outcome Structure Why Where Who What How Process/ Structure How
  36. 36. Whom to involveThree basic recruitment choices:• Open access process• Selective process -Interest based• Selective process –Demographically based
  37. 37. Spectrum of engagement Co-Producing Power/Influence of participants Collaborate Consulting Informing
  38. 38. InformingTool Web linkBlog http://wordpress.org/Micro blogging http://twitter.com/(twitter)RSS http://www.whatisrss.com/Podcasts http://gpodder.org/Phone app http://www.institute.nhs.uk/building_cap ability/technology_and_product_innovati on/phone_applications.html
  39. 39. AlphaGov
  40. 40. Looking Local
  41. 41. ConsultingTool Web linkText http://www.institute.nhs.uk/building_capability/technmessaging ology_and_product_innovation/text_messaging.htmlSocial www.institute.nhs.uk/building_capability/armchair_noNetworking _comment/social_networking.html www.facebook.comSurveys and quizzes www.institute.nhs.uk/building_capability/technology_ and_product_innovation/online_surveys_and_quizzes. html www.surveymonkey.comPhone apps www.institute.nhs.uk/building_capability/technology_ and_product_innovation/phone_applications.html
  42. 42. Fixmystreet
  43. 43. CollaborationTool Web linkOnline collaborative http://www.huddle.net/spacesMash-ups http://www.institute.nhs.uk/building_capability /technology_and_product_innovation/mash- ups.htmlUser generated http://www.institute.nhs.uk/building_capabilityonline content /technology_and_product_innovation/user_gen erated_online_content.htmlWiki http://www.institute.nhs.uk/building_capability /technology_and_product_innovation/mash- ups.html Armchair Involvement Master Class
  44. 44. Long term...
  45. 45. What good is excellent data onyour residents if they hate you? Picture CC: xandert
  46. 46. Radical engagement:Structures->Relationships
  47. 47. What works?• Map community members and Personalise invitation• Allow people to make small commitments to begin with• Confront stereotypes of civic activism (“NIMBY”, “Usual Suspect”)• Provide immediate follow up actions for people to take
  48. 48. http://pathwaysthroughparticipation.org.uk/
  49. 49. The factors that shapeparticipationIndividual motivationsand resourcesRelationships andsocial networksGroups andorganisationsLocal environment andplaceWider societal andglobal influences
  50. 50. Why participation startsHelping othersDeveloping relationships Groups and organisationsExercising values & beliefs Local environment and placeHaving influenceFor personal benefit Practical resourcesBeing part of something Learnt resources Felt resources An emotional reaction A personal life event An external influence
  51. 51. Why participationcontinues or stops Impact Life event Enjoyment FriendshipsRelationships TimeHealthEnergy
  52. 52. Senses Visual Auditory Kinaesthetic
  53. 53. Only ask: Image: laughlin (Creative Commons)• If you want to know the answer• About things that people know something about
  54. 54. Questions & Answers
  55. 55. "The greatest thing about theinternet is that you can quotesomething and just totally make upthe source." Benjamin Franklin
  56. 56. Sticky dot voting• What is the biggest barrier to successful Immigrant Inclusion through eParticipation?• One vote per person...
  57. 57. involveRoyal London House22-25 Finsbury SquareLondon EC2A 1DXt: +44 (0) 20 7 920 6472e: edward@involve.org.uk