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Engaging for the long term strategies examples


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Andersson Edward, Expert on methods of participatory decision making,Deputy Director of Involve, UK,

“Engaging for the long term -Successful strategies and examples”

This workshop will look at the practice of e-participation with a particular focus on achieving long term engagement. It will draw on practical examples from numerous countries as well as a two and a half year research project exploring the individual motivations for participation in three sites in England.Different approaches and rationales for participation will be explored, as well as differences between online engagement and face to face engagement. Some engaging approaches (both online and face to face) will be demonstrated; allowing participant interaction.

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Engaging for the long term strategies examples

  1. 1. Engaging for the Long Term: – Successful Strategies and Examples Edward Andersson Deputy Director Involve IIEP International Joint Workshop, Helsinki Nov 2011
  2. 2. <ul><li>Find a card that represents an insight or a learning you’ve had so far. </li></ul><ul><li>Share it with someone you don’t know </li></ul><ul><li>Discuss for 2 minutes each </li></ul>
  3. 3. Involve <ul><li>London based NGO </li></ul><ul><li>Specialises in Public Engagement </li></ul><ul><li>Three programmes: </li></ul><ul><ul><li>Research, </li></ul></ul><ul><ul><li>Practice, </li></ul></ul><ul><ul><li>International </li></ul></ul>
  4. 4. <ul><li>“ In theory there is no difference between theory and practice. </li></ul><ul><li>In practice there is.” </li></ul><ul><li>Yogi Berra </li></ul>
  5. 5. What we’re doing <ul><li>Reflections on impacts of: </li></ul><ul><ul><li>Migration </li></ul></ul><ul><ul><li>Democracy </li></ul></ul><ul><ul><li>Technology </li></ul></ul><ul><li>Practical examples of good participation </li></ul><ul><li>Encouraging long term participation </li></ul><ul><li>And lots of participation... </li></ul>
  6. 6. Migration
  7. 7. <ul><li>“ We asked for workers. We got people instead.” </li></ul><ul><li>Max Frisch </li></ul>
  8. 8. UK population 2002 <ul><li>‘ White’ </li></ul>92.1% 7.9% ‘ Black & Minority Ethnic’ ‘ Foreign Born population’ 8.3%
  9. 9. <ul><li>130 </li></ul>Languages spoken in London Borough of Lambeth
  10. 10. English as 1 st language in school <ul><li>Tower Hamlets </li></ul>24.1% 93.0% Havering
  11. 11. <ul><li>Annual population turnover in 9 London Boroughs </li></ul>10% This means that the equivalent of half the current population has moved in and out in the last five years
  12. 12. Income Poverty Rates 2007 <ul><li>Bangladeshis </li></ul>65% Indians White British 25% 20%
  13. 13. British Chinese are... <ul><li>More likely than ‘average Britons’ to: </li></ul><ul><li>gain five or more A*-C GCSE grades </li></ul><ul><li>complete school </li></ul><ul><li>possess a university degree </li></ul><ul><li>have a job in the ‘professions’ </li></ul>
  14. 14. British Chinese are also... <ul><li>Group with highest proportion with no qualifications (20%) </li></ul><ul><li>Twice as likely to be unemployed (10%) compared to white Britons (5%). </li></ul><ul><li>Highest rate of working-age economic inactivity of all males at 37%, twice the rate for white British men. </li></ul><ul><li>Around 30 percent of British Chinese are not on the electoral register, compared to 6% of whites and 17% for all ethnic minorities. </li></ul>
  15. 15. Impacts of Migration <ul><li>Constantly moving target </li></ul><ul><li>Death of one size fits all </li></ul><ul><li>Enhanced need for segmentation </li></ul>
  16. 16. <ul><li>&quot;Few of their Children in the Country learn English (…) The Signs in our Streets have Inscriptions in both Languages (…) I suppose in a few Years (Interpreters) will also be necessary in the Assembly (…) they will soon so outnumber us, that all the advantages we have, will not in my Opinion be able to preserve our Language, and even our Government will become precarious.&quot; </li></ul>
  17. 17. <ul><li>Benjamin Franklin, </li></ul><ul><li>1753 </li></ul>
  18. 18. Democracy
  19. 19. Number of democracies
  20. 20. Enthusiasm
  21. 21. Trust
  22. 22. UK political parties
  23. 23. Impacts on democracy <ul><li>Structures out of date </li></ul><ul><li>Mismatch demand/supply </li></ul><ul><li>Public expectations different </li></ul><ul><li>Legitimacy harder to acquire </li></ul>
  24. 24. <ul><li>“ The death of democracy is not likely to be an assassination from ambush. It will be a slow extinction from apathy, indifference, and undernourishment.” </li></ul><ul><li>Robert M. Hutchins </li></ul>
  25. 25. Technology
  26. 26. <ul><li>“ Every two days now we create as much information as we did from the dawn of civilization up until 2003” </li></ul><ul><li>Google CEO Eric Schmidt </li></ul>
  27. 27. Sending message across Atlantic Year Time taken 1812 3 weeks 1865 11 days 1866 1 minute Today 0.1 second
  28. 28. Cost to reproduce a book Year Means Cost 1011 Scribe ~ $17,000 1511 Printing press ~$57 2011 Electronic copy ~$0.01
  29. 30. <ul><li>“ The world is poised on the cusp of an economic and cultural shift as dramatic as that of the Industrial Revolution.” </li></ul><ul><li>Steven Levy </li></ul><ul><li>“ The Internet is a telephone system that's gotten uppity.” </li></ul><ul><li>Clifford Stoll </li></ul>
  30. 31. Impacts of technology <ul><li>Loss of control </li></ul><ul><li>Risk of being swamped </li></ul><ul><li>Business models challenged </li></ul>
  31. 32. Your turn! <ul><li>What will we need to do differently? </li></ul><ul><li>Due to: </li></ul><ul><li>Migration </li></ul><ul><li>Democracy </li></ul><ul><li>Technology </li></ul><ul><li>Work at flipcharts </li></ul>
  32. 33. Twitter Questions <ul><li>Use the twitter hashtag to ask questions </li></ul><ul><li>If you’re not on twitter you can still take part! </li></ul>
  33. 34. What works?
  34. 35. Principles for online engagement <ul><li>1. Technology alone is not the answer </li></ul><ul><li>2. Understand your participants first </li></ul><ul><li>3. If you build it, they might not come! </li></ul><ul><li>4. Look beyond your sector for inspiration </li></ul><ul><li>5. Evaluate and share your learning </li></ul>
  35. 36. Understanding Engagement: Making it all add up Outcome What Process / Structure How People Who Context Where Purpose Why Process/ Structure How
  36. 37. <ul><li>Three basic recruitment choices: </li></ul><ul><li>Open access process </li></ul><ul><li>Selective process -Interest based </li></ul><ul><li>Selective process –Demographically based </li></ul>Whom to involve
  37. 38. Spectrum of engagement Collaborate Co-Producing Consulting Informing
  38. 39. Informing Tool Web link Blog <ul><ul><li> </li></ul></ul>Micro blogging (twitter) <ul><ul><li> </li></ul></ul>RSS <ul><ul><li> </li></ul></ul>Podcasts <ul><ul><li> </li></ul></ul>Phone app <ul><ul><li> </li></ul></ul>
  39. 40. AlphaGov
  40. 41. Looking Local
  41. 42. Consulting Tool Web link Text messaging <ul><ul><li> </li></ul></ul>Social Networking <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>Surveys and quizzes <ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>Phone apps <ul><ul><li> </li></ul></ul>
  42. 43. Fixmystreet
  43. 45. Collaboration Armchair Involvement Master Class Tool Web link Online collaborative spaces Mash-ups <ul><ul><li> </li></ul></ul>User generated online content <ul><ul><li> </li></ul></ul>Wiki <ul><ul><li> </li></ul></ul>
  44. 48. Long term...
  45. 49. What good is excellent data on your residents if they hate you?
  46. 50. Radical engagement: <ul><li>Structures </li></ul><ul><li>-> </li></ul><ul><li>Relationships </li></ul>
  47. 51. What works? <ul><li>Map community members and Personalise invitation </li></ul><ul><li>Allow people to make small commitments to begin with </li></ul><ul><li>Confront stereotypes of civic activism (“NIMBY”, “Usual Suspect”) </li></ul><ul><li>Provide immediate follow up actions for people to take </li></ul>
  48. 52. <ul><li> </li></ul>
  49. 53. The factors that shape participation Individual motivations and resources Relationships and social networks Groups and organisations Local environment and place Wider societal and global influences
  50. 54. Why participation starts <ul><li>An emotional reaction </li></ul><ul><li>A personal life event </li></ul><ul><li>An external influence </li></ul><ul><li>Practical resources </li></ul><ul><li>Learnt resources </li></ul><ul><li>Felt resources </li></ul><ul><li>Groups and organisations </li></ul><ul><li>Local environment and place </li></ul><ul><li>Helping others </li></ul><ul><li>Developing relationships </li></ul><ul><li>Exercising values & beliefs </li></ul><ul><li>Having influence </li></ul><ul><li>For personal benefit </li></ul><ul><li>Being part of something </li></ul>
  51. 55. Why participation continues or stops Friendships Life event Relationships Time Health Enjoyment Impact Energy
  52. 56. Senses Visual Auditory Kinaesthetic
  53. 57. <ul><li>Only ask: </li></ul><ul><li>If you want to know the answer </li></ul><ul><li>About things that people know something about </li></ul>Image: laughlin (Creative Commons)
  54. 58. Questions & Answers
  55. 59. <ul><li>&quot;The greatest thing about the internet is that you can quote something and just totally make up the source.&quot; </li></ul><ul><li>Benjamin Franklin </li></ul>
  56. 60. Sticky dot voting <ul><li>What is the biggest barrier to successful Immigrant Inclusion through eParticipation? </li></ul><ul><li>One vote per person... </li></ul>
  57. 61. <ul><li>involve </li></ul><ul><li>Royal London House </li></ul><ul><li>22-25 Finsbury Square </li></ul><ul><li>London EC2A 1DX </li></ul><ul><li>t: +44 (0) 20 7 920 6472 </li></ul><ul><li>e: [email_address] </li></ul>