APAC Summits
Objectives of Session  1. Impact Statements  2. Urgency
Impact Statements
Why do we need impact statements?  To GRAB the clients attention!  To PRICK their ears up!  To STOP them in their tracks! ...
two types of Impact StatementGeneric           = low quality = low EffectivenessSpecific           = high quality = high E...
two forms of SPECIFIC Impact StatementBusiness related      about their company or the market theyare in.....Person relate...
where to find your Impact Statement?Research
where to find your Impact Statement?Research    Newspapers – Financial times    Weekly / Monthly trade journals    Press R...
so what is our Impact Statement?Needs to Grabtheir attention!                              Needs to be                    ...
Create your Impact Statements?In your teams, create a SPECIFIC IMPACTstatement for one pitch….Nederlandsch Octrooibureau (...
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Impact statements

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Impact statements

  1. 1. APAC Summits
  2. 2. Objectives of Session 1. Impact Statements 2. Urgency
  3. 3. Impact Statements
  4. 4. Why do we need impact statements? To GRAB the clients attention! To PRICK their ears up! To STOP them in their tracks! To SIT-UP and listen to what we have to say! Separate us from our competition!
  5. 5. two types of Impact StatementGeneric = low quality = low EffectivenessSpecific = high quality = high Effectiveness
  6. 6. two forms of SPECIFIC Impact StatementBusiness related about their company or the market theyare in.....Person related about the individual you are speakingto......
  7. 7. where to find your Impact Statement?Research
  8. 8. where to find your Impact Statement?Research Newspapers – Financial times Weekly / Monthly trade journals Press Releases Clients websites Business websites LinkedIn & Facebook Referrals
  9. 9. so what is our Impact Statement?Needs to Grabtheir attention! Needs to be Specific! Needs to be about them or their market!
  10. 10. Create your Impact Statements?In your teams, create a SPECIFIC IMPACTstatement for one pitch….Nederlandsch Octrooibureau (Legal)TeamQuest (IT)

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