Annamalai MBA MARKETING MANAGEMENT 348 Solved Assignment
2019
Sir/ Madam
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD. has 15 years of teaching
experience in MBA Business schools. For last fifteen years
Prof.Dr.N.Palaniappan.,MBA.,MCom.,MPhil.,PhD has taught various subjects
from Marketing, Finance, Human Resource Management, Information Systems,
International Business and General Specializations. He has written many research
papers and case studies.
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MCom.,MPhil.,PhD for his timely help in the assignments and projects and MBA
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at palaniappanmail@gmail.com. He does help/guide for the below question. If
urgent or any query’s, Please feel free to call him on his mobile no. 9025810064
(whatsapp available) or do mail on palaniappanmail@gmail.com. He does
help/guide for the below question
PRINCIPLES OF MANAGEMENT
1. Management can be defined as " A process of bringing about improvement in
knowledge, skill, habit and attitudes of the employees in an organization". Discuss.

2. "Decision making is the most critical managerial task." Discuss the above
statement in light of decision-making process.
3. Select a business or political leader whom you admire, and identify his or her
style of leading by applying the managerial grid or the continuum-of-behaviour
model of Tannenbaum and Schmidt.
4. ‟The only planning tool we need in the company is the budget. If everyone
meets his or her budget, we need nothing else, and management by objectives
would be an unnecessary frill”. Comment.
MARKETING MANAGEMENT
1. Explain the recent trends in marketing concepts, also discuss the factors that a
marketing manager must take into account while developing the marketing mix for
the below mentioned products. I. Female cosmetics, II. Children health drinks and
III. Adult bike.
2. ‘Every change in the political and legal environment creates an adjustment
problem for the marketers’ – as a budding manager what is your opinion about this
statement and suggest a suitable strategy to adopt successful and smooth running
of your business.
3. In designing an advertising campaign for a soft drink, which would you find
more useful; information about consumer demographics or information about
consumer life style? Give an example of how would you use each type of
information.
4. Suggest a successful way to segment the market for the following products a)
Detergent soap b) Designer Jewellery c) Breakfast Cereals.

FINANCIAL MANAGEMENT
1. It is usual to declare good dividends when the company is making good profit. It
is profitable for companies not to declare any dividend even when they are making
good profits? What will be the reaction of the shareholder? Discuss.
2. If you are working as a financial manager in an organization, what are your
policies to make profit for the organization?
3. Assume that you are new entrepreneur to start the business, which financial
resources you opt? Justify with your views.
4. “The success of a business concern depends upon the way in which it earnings
are computed, distributed and retained”- Comment on this statement.
OPERATIONS MANAGEMENT
1. Prepare step by step Supply Chain network layout for any manufacturing
company.
2. List the various factors to be considered for locating Atomic Power plant.
3. Prepare PERT network for assembling a Motor Bike.
4. Visit any production plant and list various Material Handling devices with
photographs. Explain its advantages and disadvantages.
HUMAN RESOURCE MANAGEMENT
1."HR outsourcing has become a common practice throughout the world"-Discuss
the implications of HR outsourcing functions.
2. Identify the Paramount barriers for effective training programme in IT field and
how to crush them". Explain with real life examples.

3. What type of interview techniques do you adopt for selecting an Executive in a
FMCG company for the post of Marketing Manager?
4. Assume that you are responsible for evaluating the employees’ performance in
the public sector manufacturing company. Discuss the appraisal process. Also
explain techniques you apply for various levels and give reasons.
STATISTICS FOR MANAGERS
1. Which measure of central tendency would be most useful in each of the
following instances?
(a) The production manager for a manufacturer of glass jars, who is concerned
about the proper jar size to manufacture, has sample data on jar sizes ordered by
customers. Would the mean, median, or modal jar size be of most value to the
manager?
(b) The sales manager for a quality furniture manufacturer is interested in selecting
the region’s most likely to purchase his firm’s products. Would he be most
interested in the mean or median of family income in prospective sales areas?
(c) A security analyst is interested in describing the daily market price change of
the common stock of a manufacturing company. Rarely the market price of the
stock changes by more than one point, but occasionally the price will change by as
many as four points in one day. Should the security analyst describe the daily price
change of the stock in terms of mean, median, or mode of the daily market price
change?
2. Late payment of medical claims can add to the cost of health care. An article
reported that the mean time from the date of service to the date of payment for one
insurance company was 41.4 days during a recent period. Suppose that a sample of

100 medical claims is selected during the latest time period. The sample mean time
from the date of service to the date of payment was 39.6 days, and the sample
standard deviation was 7.4 days.
a. Using the 0.05 level of significance, is there evidence that the population mean
has changed from 41.4 days?
b. What is your answer in (a) if you use the 0.01 level of significance?
c. What is your answer in (a) if the sample mean is 38.2 days and the sample
standard deviation is 10.7 days?
3. La Quinta Motor Inns developed a computer model to predict the profitability of
sites that are being considered as locations for new hotels. If the computer model
predicts large profits, La Quinta buys the proposed site and builds a new hotel. If
the computer model predicts small or moderate profits, La Quinta chooses not to
proceed. This decision-making procedure can be expressed in the hypothesis-
testing framework. The null hypothesis is that the site is not a profitable location.
The alternative hypothesis is that the site is a profitable location.
a. Explain the risks associated with committing a Type I error in this case.
b. Explain the risks associated with committing a Type II error in this case.
c. Which type of error do you think the executives at La Quinta Motor Inns are
trying hard to avoid? Explain.
4. The chair of the accounting department wants to develop a regression model to
predict the grade point average in accounting for graduating accounting majors,
based on the students’ SAT score and whether the student received a grade of B or
higher in the introductory statistics course (0 = no and 1 = yes).

a. Explain the steps involved in developing a regression model for these data. Be
sure to indicate the particular models you need to evaluate and compare.
b. Suppose the regression coefficient for the variable of whether the student
received a grade of B or higher in the introductory statistics course is +0.30, how
do you interpret this result?
MANAGERIAL COMMUNICATION
1. Assuming you are a Chief Personnel Manager of a leading MNC, draft a letter
calling a candidate for an interview in reply to his application for the position of
Chief Financial Executive.
2. Assume yourself as a Customer Relationship Manager of a bank. You have
received a letter from your customers who have complained to you about the rude
behaviour of a computer clerk. Since the customer is an important person, write a
letter to convince the customer.
3. Communication is lifeblood of an organization and without it organization
cannot exists. Discuss this statement.
4. The problem of communication arises because there are various obstacles which
may entirely prevent a communication or filter part of it, or present it incorrect.
Comment and discuss.
ADVERTISING AND SALES PROMOTION
1. “Advertising increases competition and improve life -style by helping to bring
new product to the consumer”. –Do you agree or not? Substantiate your views.
2. Persuasive advertising is the most obvious kind of advertising- Do you agree?
Elaborate the reasons.

3. It is said that advertising is a waste of scarce resources in a developing country
like India. Do you agree? Substantiate your arguments with appropriate examples.
4. Give examples of consumer behaviour concepts applied to sales promotion.
Annamalai MBA MARKETING MANAGEMENT 348 Solved Assignment
2019
Contact
Prof.Dr.N.Palaniappan.,MBA., MCom.,MPhil.,PhD.
Mail:- palaniappanmail@gmail.com
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Ph:-9025810064 (whatsapp available)