THE ORIGINS OF MUSIC
VIDEOS GO BACK MUCH
FURTHER, THEY CAME INTO
PROMINENCE IN THE
1980S, WHEN MTV BASED
THEIR FORMAT AROUND THE
1 Musical Film
2 Lip Dub
Development of Music Videos
ILLUSTRATED SONGS !
In 1894, sheet music publishers Edward B. Marks
and Joe Stern hired electrician George Thomas
and various performers to promote sales of their
song “The Little Lost Child”. Using a magic
lantern, Thomas saw a series of still images on a
screen simultaneously to live performances. This
became a popular form of entertainment known
as the illustrated song, the very first music video.
Soundies were three-minute musical films, produced
in New York City, Chicago, and Hollywood, between 1940
and 1946, often including short dance sequences, similar to
later music videos. The pictures were displayed on the
Panoram, a coin-operated film jukebox or machine music, in
nightclubs, bars, restaurants, factory lounges, and
entertainment centers. Soundies covered all genres of
music, from classical to big-band swing, and from hillbilly
novelties to patriotic songs.
MUSICAL SHORT !
The musical short (aka musical short film, aka musical
featurette) can be traced back to the earliest days of
sound films. During the 1950s, musical shorts were
revived for telecasting on local stations. Feature films
in that decade were usually not edited to fit.
Instead, if a feature ended 20 minutes before the
hour, footage from musical shorts was used to fill the
The musical film is a film genre in which songs sung by the
characters are intertwined into the narrative, sometimes
accompanied by dancing. The songs usually advance the plot or
develop the film's characters, though in some cases they serve
merely as breaks in the storyline, often as elaborate
"production numbers". The musical film was a natural
evolution of the stage musical after the emergence of sound
film technology. Musical films characteristically contain
elements reminiscent of theater; performers often treat their
song and dance numbers as if there is a live audience watching.
In a sense, the watcher becomes the diegetic audience, as the
performer looks directly into the camera and performs with it.
The 1930s through the 1960s are considered to be the golden
age of the musical film, when the genre's popularity was at its
highest in the Western world.
Scopitone is a type of jukebox featuring a 16 mm
film component. Scopitone films were a forerunner of music
videos. The Italian Cinebox/Colorama and Color-Sonics were
competing, lesser-known technologies of the time.
Based on sound technology developed during WWII, color 16
mm film clips with a magnetic soundtrack were designed to be
presented in a specially designed jukebox.The first Scopitones
was made in France, by a company called Cameca on Blvd
Saint Denis in Courbevoie.
A lip dub is a type of video that combines lip synching and audio dubbing to
create a music video. It is made by filming individuals or a group of people lip
synching while listening to a song or any recorded audio then dubbing over it
in post editing with the original sound of the song. Lip dubs are done in a
single unedited shot that often travel through different rooms and situations
within a building. They have become popular with the advent of mass
participatory video content sites like YouTube. Although lip dubbing in music
videos was not a new concept, Jake Lodwick, the co-founder
of Vimeo, coined the term "lip dubbing" on December 14, 2006, in a video
entitled Lip Dubbing: Endless Dream.In the video's description, he wrote, "I
walked around with a song playing in my headphones, and recorded myself
singing. When I got home I opened it in iMovie and added an MP3 of the
actual song, and synchronized it with my video. Is there a name for this? If
not, I suggest 'lip dubbing'. (Ref : Wikipedia) Lodwick subsequently directed
the "Flagpole Sitta" "office lip dub" in April 2007 whichThe Washington
VIDEO CONCERT HALL !
Video Concert Hall (VCH) was an early U.S. television
network launched on November 1, 1979, on the USA
Network and on Showtime, containing an element of
unhosted rotation of music videos. Often credited as
being the precursor to MTV, Video Concert Hall was
reportedly the most popular programming
on QUBE, a cable television unit of Warner
MTV (originally an initialism of Music Television) is
an American basic cable and satellite television channel
owned by the MTV Networks Music & Logo Group, a
unit of the Viacom Media Networks division of Viacom.
The channel is headquartered in New York City, New
York. This channel was launched on the 1st of August ,
1981, the original and basic purpose of the channel was
to play music videos guided by television personalities
known as "video jockeys," or VJs.