Music history

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Music history

  1. 1. HISTORY OF MUSIC VIDEOS
  2. 2. THE ORIGINS OF MUSIC VIDEOS GO BACK MUCH FURTHER, THEY CAME INTO PROMINENCE IN THE 1980S, WHEN MTV BASED THEIR FORMAT AROUND THE MEDIUM.
  3. 3. Illustrated Songs Soundies Musical Short 1 Musical Film Scopitone 2 Lip Dub Video Concert Hall 3 MTV 4 Development of Music Videos
  4. 4. ILLUSTRATED SONGS ! In 1894, sheet music publishers Edward B. Marks and Joe Stern hired electrician George Thomas and various performers to promote sales of their song “The Little Lost Child”. Using a magic lantern, Thomas saw a series of still images on a screen simultaneously to live performances. This became a popular form of entertainment known as the illustrated song, the very first music video.
  5. 5. SOUNDIES ! Soundies were three-minute musical films, produced in New York City, Chicago, and Hollywood, between 1940 and 1946, often including short dance sequences, similar to later music videos. The pictures were displayed on the Panoram, a coin-operated film jukebox or machine music, in nightclubs, bars, restaurants, factory lounges, and entertainment centers. Soundies covered all genres of music, from classical to big-band swing, and from hillbilly novelties to patriotic songs.
  6. 6. MUSICAL SHORT ! The musical short (aka musical short film, aka musical featurette) can be traced back to the earliest days of sound films. During the 1950s, musical shorts were revived for telecasting on local stations. Feature films in that decade were usually not edited to fit. Instead, if a feature ended 20 minutes before the hour, footage from musical shorts was used to fill the gap.
  7. 7. MUSICAL FILM ! The musical film is a film genre in which songs sung by the characters are intertwined into the narrative, sometimes accompanied by dancing. The songs usually advance the plot or develop the film's characters, though in some cases they serve merely as breaks in the storyline, often as elaborate "production numbers". The musical film was a natural evolution of the stage musical after the emergence of sound film technology. Musical films characteristically contain elements reminiscent of theater; performers often treat their song and dance numbers as if there is a live audience watching. In a sense, the watcher becomes the diegetic audience, as the performer looks directly into the camera and performs with it. The 1930s through the 1960s are considered to be the golden age of the musical film, when the genre's popularity was at its highest in the Western world.
  8. 8. SCOPITONE ! Scopitone is a type of jukebox featuring a 16 mm film component. Scopitone films were a forerunner of music videos. The Italian Cinebox/Colorama and Color-Sonics were competing, lesser-known technologies of the time. Based on sound technology developed during WWII, color 16 mm film clips with a magnetic soundtrack were designed to be presented in a specially designed jukebox.The first Scopitones was made in France, by a company called Cameca on Blvd Saint Denis in Courbevoie.
  9. 9. LIP DUB ! A lip dub is a type of video that combines lip synching and audio dubbing to create a music video. It is made by filming individuals or a group of people lip synching while listening to a song or any recorded audio then dubbing over it in post editing with the original sound of the song. Lip dubs are done in a single unedited shot that often travel through different rooms and situations within a building. They have become popular with the advent of mass participatory video content sites like YouTube. Although lip dubbing in music videos was not a new concept, Jake Lodwick, the co-founder of Vimeo, coined the term "lip dubbing" on December 14, 2006, in a video entitled Lip Dubbing: Endless Dream.In the video's description, he wrote, "I walked around with a song playing in my headphones, and recorded myself singing. When I got home I opened it in iMovie and added an MP3 of the actual song, and synchronized it with my video. Is there a name for this? If not, I suggest 'lip dubbing'. (Ref : Wikipedia) Lodwick subsequently directed the "Flagpole Sitta" "office lip dub" in April 2007 whichThe Washington
  10. 10. VIDEO CONCERT HALL ! Video Concert Hall (VCH) was an early U.S. television network launched on November 1, 1979, on the USA Network and on Showtime, containing an element of unhosted rotation of music videos. Often credited as being the precursor to MTV, Video Concert Hall was reportedly the most popular programming on QUBE, a cable television unit of Warner Communications.
  11. 11. MTV ! MTV (originally an initialism of Music Television) is an American basic cable and satellite television channel owned by the MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. The channel is headquartered in New York City, New York. This channel was launched on the 1st of August , 1981, the original and basic purpose of the channel was to play music videos guided by television personalities known as "video jockeys," or VJs.

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