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Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies

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Local Government Has a Brand Problem: Presentation to the America Association of Advertising Agencies

  1. 1. government iswhat we dotogether
  2. 2. Questions • How do we get citizens to value the work that localgovernment does, while still holding them accountable to dobetter?• How do we get citizens to understand their own criticalrole local government, and see themselves as hands, aswell as the voices?• How do we get citizens to value doing things likestreetlights and road maintenance together?• What would society look like if we felt aboutgovernment the way we feel about our iPhones?

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