Using Twitter To Market Your Organization


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Presentation given during a seminar hosted by the Texas Midwest Community Network and the Texas Forts Trail Region on June 4-5, 2014.

Published in: Social Media, Technology, Design
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  • Handout:
    Ways to Use Twitter
  • Handout:
    Ways to Use Twitter
  • Location. Tell people where they can find you.
    Website. You can share a web address with your community. You can give them your website or blog, but consider using a special Twitter landing page. This is a great way to provide additional information of interest to Twitter users looking into your business.
    Bio. You only get 160 characters to tell people who you are and what you do. Skip the mission statement and talk about the benefits you deliver. And add in a little personality to bring your profile to life.
  • Customers
    Potential customers
    Neighborhood or community businesses
    Trade or professional organizations
    People who inspire you
    People you talk with the most
    A list allows you to see the tweets from the list members as a separate Twitter timeline. This distinguishes them from the crowd so you can pay attention to what these people say. You can also make your lists public or private.
  • Using Twitter To Market Your Organization

    1. 1. Using Your Organization To Promote Twitter June 4-5, 2014
    2. 2. Get these slides here::
    3. 3. Twitter 101
    4. 4. What Is Twitter? • Free social networking and micro-blogging site that allows users to send and read messages known as “tweets” • Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
    5. 5. Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO;
    6. 6. Twitter Benefits for Biz • Low cost • Speed of feedback • Potential reach of message • Customer engagement/service • Track what people are saying about your business • Create buzz around upcoming events • Promote your business and other content you create
    7. 7. Is Twitter Right for You? Source: Pew Research Center; • 16% of Internet users are on Twitter • Men & women are equally likely to use Twitter (6% each) • Ages 18-29 = 27% • Ages 30-49 = 16% • Ages 50-64 = 10% • Ages 65+ = 2%
    8. 8. Profile Photo or Avatar User name or handle Bio and website URL Recent tweets Cover Photo
    9. 9. Profile Photo or Avatar User name or handle Hashtag Mention Anatomy of a Tweet Shortened URL Retweet
    10. 10. Complete Your Profile
    11. 11. Follow People • Your customers • Your business partners, suppliers, contractors and vendors • Your competitors or peers • Trade or professional organizations for your industry • Businesses in your neighborhood • Businesses run by people you know (your professional network)Source:
    12. 12. Start Talking • Types of Twitter Messages Tweet = message you send out to everyone who follows you @Reply = message you send out as a reply to one you received Mention = message you send out that mentions another Twitter username Direct Message (DM) = message you send privately to another Twitter user Retweet (RT) = message created and sent by someone else that you share with the people who follow you Source:
    13. 13. Connect Your Online Presence
    14. 14. Connect Your Online Presence Source:
    15. 15. Share Photos Source:
    16. 16. Share Photos Source:
    17. 17. Organize People You Follow Into Lists
    18. 18. Use #Hashtags Use hashtags in your marketing to help people find your business and the conversations around it. #
    19. 19. Use Twitter for Market Research
    20. 20. Use Twitter for Market Research
    21. 21. Twitter Page Setup
    22. 22. Twitter Setup 1. Go to 2. Enter your name, password, and email address 3. Click on the “Sign Up for Twitter” button 4. Create a username 5. Click on “Create my Account”
    23. 23. Twitter Setup (cont’d) 6. Click on the gear icon at the top right and select “Settings” a. Account Settings: 1) Select English and Central Time Zone 2) DO NOT protect your tweets b. Profile Settings: 1) Upload a profile photo 2) Upload a header photo 3) Enter real name/business name 4) Enter actual location (Ex: Lufkin, TX) 5) Enter website URL 6) Enter bio – VERY IMPORTANT c. Design Settings 1) Choose a background or upload a new image
    24. 24. Twitter Setup: Next Steps 1. Look for interesting people/businesses to follow a. Click in the “Search” bar at the top right 1) Search by name, username & location 2) Follow other local businesses/people
    25. 25. Twitter Setup: Next Steps 2. Enter some content (140 characters) a. Tell the world you’re on Twitter! b. Talk about an upcoming event, sale, a new product/service c. Link to an interesting article related to your business 1) Use a URL shortener like to save space & for tracking d. Reply to someone e. RT someone else’s content
    26. 26. Twitter Setup: Next Steps 3. Promote your page a. Update your Facebook status with a link to your new Twitter page – hit up your friends b. Include links in your E-mail signature, on your website, in E-newsletters
    27. 27. Twitter 201
    28. 28. Scheduling
    29. 29. Scheduling on HootSuite
    30. 30. Scheduling on HootSuite 1 2
    31. 31. Scheduling on HootSuite 3 4 5
    32. 32. Scheduling on HootSuite
    33. 33. Scheduling on HootSuite
    34. 34.
    35. 35.
    36. 36. Promotion Budget
    37. 37. Promoted Accounts
    38. 38. Promoted Tweets
    39. 39. Can I Help? Call Me!
    40. 40. Follow Me @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC 512.914.8873