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Taking Social Media to the Next Level: Tips, Tricks & Cool Ideas

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This presentation was given during the State of the Arts 2011 conference held in Austin, TX on January 31, 2011. The conference them was Leading the Creative Economy. This preso covers social media ideas for arts organizations.

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Taking Social Media to the Next Level: Tips, Tricks & Cool Ideas

  1. 1. Taking Social Media To the Next Level: Tips, Tricks and Cool Ideas<br />State of the Arts 2011:<br />Leading the Creative Economy<br />January 31, 2011<br />
  2. 2. About Me<br />
  3. 3. About Me<br />GEEK ALERT!!<br />
  4. 4. Today We’ll Cover …<br />Social media review<br />Good examples<br />Time-saving tools<br />Tools & utilities<br />Clever contests & promotions<br />New things to try<br />Q&A/Live demos<br />
  5. 5. Social Media Review<br />
  6. 6. It’s Not Just for Little Susie<br />The ROI of Social Media<br />
  7. 7. General Benefits of Social Media<br />It’s FREE!<br />Builds deeper relationships<br />Increases brand awareness <br />Broadens your network<br />Helps SEO<br />Increases website traffic<br />Can help reach journalists/media<br />Empowers fans to be viral ambassadors for your brand<br />Source: Social Media for Tourism Pros<br />
  8. 8.
  9. 9. What Is Arts & Culture?<br />
  10. 10. What Is Arts & Culture?<br />
  11. 11. What Is Arts & Culture?<br />
  12. 12. Good Examples<br />
  13. 13. Share Critics’ Reviews<br />
  14. 14. Ask Your Network<br />
  15. 15. Ask Your Network<br />
  16. 16. Ask Your Fans<br />
  17. 17. Get Social<br />
  18. 18. Promote Featured Artists<br />
  19. 19. Show People Having Fun<br />
  20. 20. Post Your Events<br />
  21. 21. Offer Discounts & Deals<br />
  22. 22. Use Your Profile Photo To Promote<br />
  23. 23. Collect Photos with Flickr<br />
  24. 24. Time-Saving Tools<br />
  25. 25. RSS Feeds – Feedburner.google.com<br />
  26. 26. RSS Feeds – TwitterFeed.com<br />
  27. 27. RSS Feeds – TwitterFeed.com<br />
  28. 28. RSS Feeds – TwitterFeed.com<br />
  29. 29. RSS Feeds – TwitterFeed.com<br />
  30. 30. HootSuite – Schedule Posts<br />
  31. 31. HootSuite – Schedule Posts<br />
  32. 32. HootSuite – Schedule Posts<br />
  33. 33. HootSuite – Monitoring<br />
  34. 34. Ping.fm<br />
  35. 35. Ping.fm<br />
  36. 36. Facebook to Twitter<br />
  37. 37. Tools & Utilities<br />
  38. 38. Hyper Alerts<br />
  39. 39. Hyper Alerts<br />
  40. 40. Hyper Alerts<br />
  41. 41. Nutshell Mail<br />
  42. 42. Nutshell Mail<br />
  43. 43. Nutshell Mail<br />
  44. 44. Twitter Chats with TweetChat<br />
  45. 45. Twitter Chats with TweetChat<br />Photo courtesy of aafromaa on Flickr.<br />
  46. 46. URL Shorteners – Bit.ly<br />
  47. 47. URL Shorteners – Bit.ly<br />
  48. 48. Clever Contests&Promotions<br />
  49. 49. Facebook Contests<br />
  50. 50. Facebook Contests<br />
  51. 51. Facebook Contests<br />
  52. 52. Facebook Contests<br />
  53. 53. Gowalla Contests<br />
  54. 54. Gowalla Contests<br />
  55. 55. Foursquare Scavenger Hunt<br />
  56. 56. Foursquare Scavenger Hunt<br />
  57. 57. Social Scavenger Hunts with SCVNGR<br />
  58. 58. QR Code Tours<br />
  59. 59. New Things To Try<br />
  60. 60. Social Couponing<br />
  61. 61. Social Couponing<br />
  62. 62. Social Couponing<br />
  63. 63. Social Couponing<br />
  64. 64. Location-based Apps<br />
  65. 65. Location-based Apps<br />
  66. 66. Location-based Apps<br />
  67. 67. Location-based Apps<br />
  68. 68. Location-based Apps<br />
  69. 69. Location-based Apps<br />
  70. 70. Location-based Apps<br />
  71. 71. Location-based Apps<br />
  72. 72. QR Codes<br />
  73. 73. QR Codes<br />
  74. 74. QR Codes<br />Grace photo courtesy of Steve Butman Photography<br />
  75. 75. QR Codes<br />
  76. 76. QR Codes<br />
  77. 77. QR Codes<br />
  78. 78. QR Codes<br />
  79. 79. QR Codes<br />
  80. 80. QR Codes<br />
  81. 81. Q&A&Live Demos<br />
  82. 82. Where To Find Me<br />Old School:<br /><ul><li> Phone – 512.473.3513
  83. 83. E-mail – sarah.page@lcra.org</li></ul>New School:<br /><ul><li> Twitter - @ColoradoRiverTr (work), @pagetx (personal)
  84. 84. Facebook – http://www.facebook.com/ColoradoRiverTrail
  85. 85. Flickr – http://www.flickr.com/groups/ColoradoRiverTrail
  86. 86. Foursquare – http://foursquare.com/pagetx
  87. 87. Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)</li>

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