Super Social Media: Main Street Social Media Campaigns That Soar To Success!

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Presentation given during Texas Main Street training in Seguin, TX on January 31, 2014.

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  • When the restaurant signed up to participate they had to agree to 1. Give $1 per meal to the culinary Institute scholarship fund and 2. Give us $50 gift card for promotion. We promoted more on 1st to sign up got more media coverage. Helped to get commitments.Gave away the gift cards to contest winners and as radio promos.
  • Offline Media partnered with LiveWorkPlay because they have a strong following of people who love Downtown Raleigh. Help with their website and provide future site visitors with photos of people enjoying the things to do in their town. Ran May 1 – July 14, 2013.
  • Super Social Media: Main Street Social Media Campaigns That Soar To Success!

    1. 1. SUPER Social Media Main Street Social Media Campaigns That Soar to Success!
    2. 2. Get these slides here: : http://sarahtpage.com/SuperMainStreet/
    3. 3. CASE STUDY #1 Facebook Sweepstakes
    4. 4. WHY Create awareness of Christmas in Downtown Cuero event Attract event attendees Grow Facebook fan base to 1,000
    5. 5. HOW Used WooBox to create Facebook sweepstakes tab Required page like Offered VIP prize package Promoted on Facebook (Nov. 24 – Dec. 9) Encouraged social sharing
    6. 6. RESULTS Generated 380 entries Shared 119 times on Facebook Increased Facebook page likes by over 200% Increased Facebook engagement by over 1,245%
    7. 7. CASE STUDY #2 Instagram / Facebook Photo Contest
    8. 8. WHY  Create awareness of Bastrop’s “Buy It In Bastrop” shop local initiative  Promote the many ways to enjoy downtown Bastrop  Build a repository of photos  Increase @BuyBastropTX Instagram followers
    9. 9. HOW  Ran Dec. 1-31, 2013  Contest announced on Facebook, Twitter, & Instagram  Photos must depict shopping, food, and fun during the holidays  Must use #BastropHolidays  Weekly winners  Fan vote for grand prize  $200 shopping spree in a Bastrop store
    10. 10. Instagram Promotional Graphic
    11. 11. RESULTS Facebook likes increased 29% Instagram fans increased 35% 126 contest entries 68 new photos to promote downtown Bastrop
    12. 12. CASE STUDY #3 Restaurant Week Instagram Contest
    13. 13. WHY Get photo content Generate engagement about Restaurant Week
    14. 14. HOW Used Instagram contest platform SEEN Upload photos showing food, dining out, cocktails, etc. with #MyRWGR hashtag Claim photo via SEEN 10 winners received $50 gift cards to participating restaurants
    15. 15. RESULTS 108 posts on Instagram Total reach = 13,584 Continued exposure for participating restaurants
    16. 16. CASE STUDY #4 Downtown Raleigh Bucket List Contest – Instagram/Twitter
    17. 17. WHY Help people discover experiences in their own city Challenge people to actually go do them
    18. 18. HOW  Users complete a bucket list item  Take a picture of the experience  Upload photo to Twitter and/or Instagram  Tag @DTRBucketList and use the #DTRBucketList hashtag  Prizes awarded for completing bucket list items
    19. 19. RESULTS Over 1,000 photos submitted 18 people finished the whole list Offline Media trying to improve future contests Working on improving the technology Beginning to market this product in other cities
    20. 20. CASE STUDY #5 #IAmDowntown Campaign
    21. 21. WHY Promote the downtown business district in Calgary, Alberta CA Encourage young people and families to come downtown Brand downtown as a hip place where people want to be
    22. 22.  Developed micro-site: http://iam.downtowncalgary.com HOW  Set up Instagram photo frames for people to pose behind  Tag Instagram photos with #IAmDowntown  Weekly giveaways  “Considerable” budget for digital signs and transit ads  Held a summer block party with local musicians
    23. 23. RESULTS Received an overwhelming response Yielded over 1,000 photos in the summer of 2013 alone Campaign is still ongoing
    24. 24. CASE STUDY #6 March Social Media Awareness Month
    25. 25. WHY Solicit positive reviews for downtown businesses and restaurants Get the word out about what Danville has to offer residents and visitors
    26. 26. HOW Printed postcards and distributed them to downtown businesses and stores Postcard had instructions on how to write reviews on Yelp! and Urban Spoon Stores displayed them at register or on tables
    27. 27. RESULTS Got some reviews Didn’t promote the campaign very much Will revisit in 2014
    28. 28. CASE STUDY #7 Experience Columbus Year-round Instagram
    29. 29. WHY Showcase things to see and do in the destination Increase followers and engagement on @ExperienceColumbus account Encourage use of common hashtags like #ExpCols and #CbusFoodScene
    30. 30. HOW Post original content when possible Comment and like photos with Columbus hashtags Repost exceptional photos that use Columbus hashtags
    31. 31. RESULTS 95% of photos are reposted images Photos tagged with #expcols have increased 2,231% since Jan. 2013 Followers have increased 1,093% since Jan. 2013 Interactions have increased 6,802% since Jan. 2013
    32. 32. Can I Help? Call Me!
    33. 33. Follow Me Facebook.com/SarahTPageConsulting Linkedin.com/in/sarahpage @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512.914.8873 Instagram.com/stpconsulting Pinterest.com/sarahtpage
    34. 34. Thank You! Questions?

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