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Social Media Marketing Tools      for Small Business            A workshop for:   Lake Travis Chamber of Commerce         ...
About Me
About Me
Today We’ll Cover …•   Social media review•   Common social media platforms•   What to say•   Best Practices•   Know your ...
Social Media Review
Benefits of Social Media•   It’s FREE!•   Builds deeper relationships•   Increases brand awareness•   Broadens your networ...
Social Media User Statistics                                                Facebook                            Twitter   ...
Common Social Media Platforms       Facebook & Twitter
What Is Facebook?• Social networking service that allows users to  connect to friends and businesses• Share content, links...
Facebook Stats• Over 845 million active users• Fastest growing demographic is women 55  years old and up• Average user is ...
What Is Facebook?
Guess what?     has changed.   … again.
From This …
… To This!
Facebook Benefits• Low cost• Engage with fans of your page• Fans receive your updates and can upload  comments, photos, an...
Facebook Benefits• Can incorporate content from other social media  platforms   – Ex: blog posts, updates from Twitter, pi...
What Is Twitter?• Free social networking and micro-blogging site  that allows users to send and read messages  known as “t...
Twitter Stats• 225+ million users• 460,000 new users sign up daily• 55% of active users use their mobile phone to  tweet• ...
What Is Twitter?
Twitter Benefits• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people ...
So What Do I Say?
So What Do I Say?•   Customer FAQs•   Tutorials•   News (sales, new products/services, etc.)•   Events you’re attending•  ...
Rules of Engagement• Listen more than you talk• Remember: It’s about them, not you.• Provide value far beyond your particu...
Formula for Success70 20 10                 Source: Social Media for Tourism Pros
Formula for Success             70 20 10• 70% of content = value-added, audience-  based & not about you at all• 20% of co...
Best Practices
Have a Compelling Bio
Link To Everything …
… on Everything
Create “Terms of Use”
Create “Terms of Use”
Use Personality
Use Personality
Use Personality
Use Dynamic Content
Tag on Facebook
Get Great Photos with Flickr          Groups
Know Your Audience             Photo: stijnbokhove
Facebook Insights
Facebook Insights
Who’s Talking About   Lake Travis?
Employers/Job Hunters
Musicians/Promoters
Locals
Travelers
Realtors
Media
Time-Saving Toolsand Helpful Utilities              Photo: brandi666
HootSuite – Schedule Posts
HootSuite – Schedule Posts
HootSuite – Schedule Posts
HootSuite – Monitoring
Ping.fm
Ping.fm
Facebook to Twitter
Hyper Alerts
Hyper Alerts
Hyper Alerts
Nutshell Mail
Nutshell Mail
Nutshell Mail
URL Shorteners – Bit.ly
URL Shorteners – Bit.ly
New Tools To Drive Sales
QR Codes
DO• Educate your audience on “why” and “how”• Develop a custom micro-site that truly captures  your audience “in the momen...
DO NOT• Drive the audience to your standard website  homepage• Translate web pages 1:1 from desktop to  mobile: brevity ru...
QR Codes
Geneva Midsommar Festival Swedish Days
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Location-based Apps
Yelp
Yelp
Claiming your Yelp Place• Step 1: Search for your business   – If your business is not listed, click Add a Business• Step ...
Social Couponing
Social Couponing   Social Couponing
Social Couponing   Social Couponing
Small Business Examples
United Linen
Add Value
Add Value
Add Value
Keep Customers Informed
Promise Pizza
Ask Your Customer
Say Thank You
Twitter Only Deals
We Can Do Better
Questions?Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.orgNew School:• Twitter - @ColoradoRiverTr (work), @...
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Social media marketing tools for small business lake travis

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Social media marketing tools for small business lake travis

  1. 1. Social Media Marketing Tools for Small Business A workshop for: Lake Travis Chamber of Commerce May 22, 2012
  2. 2. About Me
  3. 3. About Me
  4. 4. Today We’ll Cover …• Social media review• Common social media platforms• What to say• Best Practices• Know your audience• Who’s Talking About Lake Travis?• Time Saving Tools• New tools to drive sales• Small Business Examples• Q&A
  5. 5. Social Media Review
  6. 6. Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps SEO• Increases website traffic• Can help reach journalists/media• Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  7. 7. Social Media User Statistics Facebook Twitter Foursquare # of Total Users > 845 million 225 million > 10 million # of New Users 460,000 22,000 (3400% Daily growth in 2010) # of Mobile Users 350 million (2x as 55 percent active) Daily Use 50% use daily 50 million ~ 14,000-18,000 Geography 70% from outside 60% from outside 40% from outside the U.S. the U.S. the U.S. Connections Average user has 26 million users 130 friends & likes follow a brand (67% 80 pages will buy)Sources: http://www.facebook.com/press/info.php?statistics; http://blog.hubspot.com;http://thesocialskinny.com/100-more-social-media-statistics-for-2012/ http://www.observer.com/2011/media/foursquare-user-no-6000000-signs;http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/
  8. 8. Common Social Media Platforms Facebook & Twitter
  9. 9. What Is Facebook?• Social networking service that allows users to connect to friends and businesses• Share content, links, photos, and videos• Comment on others’ activity• Remember: Personal profiles are for people, not businesses. Develop a fan page instead.
  10. 10. Facebook Stats• Over 845 million active users• Fastest growing demographic is women 55 years old and up• Average user is connected to 80 pages, groups, or events• 50% of active users log onto Facebook daily• 350 million+ users access Facebook from a mobile device – This group is 2x as active as those who don’t Source: http://www.facebook.com/press/info.php?statistics
  11. 11. What Is Facebook?
  12. 12. Guess what? has changed. … again.
  13. 13. From This …
  14. 14. … To This!
  15. 15. Facebook Benefits• Low cost• Engage with fans of your page• Fans receive your updates and can upload comments, photos, and video• When fans engage you on your page, their activity shows up in their friends’ streams – This can prompt others to check out your page and your organization!
  16. 16. Facebook Benefits• Can incorporate content from other social media platforms – Ex: blog posts, updates from Twitter, pictures from Flickr, videos from YouTube, location- based apps (FourSquare), etc.• Targeted advertising opportunities (cheap too!)
  17. 17. What Is Twitter?• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”
  18. 18. Twitter Stats• 225+ million users• 460,000 new users sign up daily• 55% of active users use their mobile phone to tweet• Twitter users are 3x more likely to follow a brand on Twitter than any other social networking site Source: http://blog.hubspot.com
  19. 19. What Is Twitter?
  20. 20. Twitter Benefits• Low cost• Speed of feedback• Potential reach of message• Customer engagement/service• Track what people are saying about your organization• Create buzz around upcoming events• Promote your organization and other content you create
  21. 21. So What Do I Say?
  22. 22. So What Do I Say?• Customer FAQs• Tutorials• News (sales, new products/services, etc.)• Events you’re attending• Your own content• Content from others• Attractions and events• Observations• What you’re reading or watching
  23. 23. Rules of Engagement• Listen more than you talk• Remember: It’s about them, not you.• Provide value far beyond your particular site or service Source: Social Media for Tourism Pros
  24. 24. Formula for Success70 20 10 Source: Social Media for Tourism Pros
  25. 25. Formula for Success 70 20 10• 70% of content = value-added, audience- based & not about you at all• 20% of content = spontaneous interaction with followers, fans, or friends• 10% of content = unabashed self-promotion Source: Social Media for Tourism Pros
  26. 26. Best Practices
  27. 27. Have a Compelling Bio
  28. 28. Link To Everything …
  29. 29. … on Everything
  30. 30. Create “Terms of Use”
  31. 31. Create “Terms of Use”
  32. 32. Use Personality
  33. 33. Use Personality
  34. 34. Use Personality
  35. 35. Use Dynamic Content
  36. 36. Tag on Facebook
  37. 37. Get Great Photos with Flickr Groups
  38. 38. Know Your Audience Photo: stijnbokhove
  39. 39. Facebook Insights
  40. 40. Facebook Insights
  41. 41. Who’s Talking About Lake Travis?
  42. 42. Employers/Job Hunters
  43. 43. Musicians/Promoters
  44. 44. Locals
  45. 45. Travelers
  46. 46. Realtors
  47. 47. Media
  48. 48. Time-Saving Toolsand Helpful Utilities Photo: brandi666
  49. 49. HootSuite – Schedule Posts
  50. 50. HootSuite – Schedule Posts
  51. 51. HootSuite – Schedule Posts
  52. 52. HootSuite – Monitoring
  53. 53. Ping.fm
  54. 54. Ping.fm
  55. 55. Facebook to Twitter
  56. 56. Hyper Alerts
  57. 57. Hyper Alerts
  58. 58. Hyper Alerts
  59. 59. Nutshell Mail
  60. 60. Nutshell Mail
  61. 61. Nutshell Mail
  62. 62. URL Shorteners – Bit.ly
  63. 63. URL Shorteners – Bit.ly
  64. 64. New Tools To Drive Sales
  65. 65. QR Codes
  66. 66. DO• Educate your audience on “why” and “how”• Develop a custom micro-site that truly captures your audience “in the moment” to take your desired action• Provide an AWESOME experience: immediate conversion is key – Incorporate audio and video that can’t be duplicated on paper – Ask for email or a Facebook “like” in exchange for a coupon or exclusive information Source: Tim Hayden (http://www.44doors.com)
  67. 67. DO NOT• Drive the audience to your standard website homepage• Translate web pages 1:1 from desktop to mobile: brevity rules the moment• Repeat information that is printed or published on the same real estate as a QR Code• Extend the moment for longer than 90 seconds Source: Tim Hayden (http://www.44doors.com)
  68. 68. QR Codes
  69. 69. Geneva Midsommar Festival Swedish Days
  70. 70. Location-based Apps
  71. 71. Location-based Apps
  72. 72. Location-based Apps
  73. 73. Location-based Apps
  74. 74. Location-based Apps
  75. 75. Yelp
  76. 76. Yelp
  77. 77. Claiming your Yelp Place• Step 1: Search for your business – If your business is not listed, click Add a Business• Step 2: Click “Work here? Unlock this business page”• Step 3: Create a business account using a neutral email address• Step 4: Phone authentication process• Step 5: Fill out profile information – similar to Google Places• Great video tutorial in Yelp Support for Business Owners
  78. 78. Social Couponing
  79. 79. Social Couponing Social Couponing
  80. 80. Social Couponing Social Couponing
  81. 81. Small Business Examples
  82. 82. United Linen
  83. 83. Add Value
  84. 84. Add Value
  85. 85. Add Value
  86. 86. Keep Customers Informed
  87. 87. Promise Pizza
  88. 88. Ask Your Customer
  89. 89. Say Thank You
  90. 90. Twitter Only Deals
  91. 91. We Can Do Better
  92. 92. Questions?Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.orgNew School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail• Foursquare – foursquare.com/coloradorivertr• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx

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