1. Get out your smart phones and take a photo using Instagram. It can be of anything or anyone.
2. Add this tag: #LOLWebinar
3. Upload your photo. No need to tweet it, but you can if you want.
4. Hang around to the end of our presentation to see what you've created!
The way we get information and respond to the environment around us has changed. We are now a culture of sharing. We want others to know where we are and the cool things we’re doing. Your festivals and events can provide that venue. This not only fuels their desire to share, it spreads the message about your events at the same time.
Twitterfall or Tweetchat
It’s always challenging trying to integrate a downtown into a festival experience. This group may have figured out how. The Geneva Chamber of Commerce worked with downtown businesses and the Swedish Days Festival on a promotion that will help market the downtown merchants to festival attendees. Visitors with smartphones will get immediate access to featured specials and discounts exclusively during the event. When you scan the code, you go to the mobile friendly Swedish Days 2011 Hot Deals page that includes all the specials. Some are offering a % off, others are offering BOGOs.
Marketing Your Community's Events Using Social Media
Using Social Media
Land of Lincoln Webinar #1
March 11, 2014
Get these slides here::
Develop a timeline for promotions and
Choose a social tool for event planning and
Compile photos and videos needed for promotion
Create an event page on Facebook
Assign social media roles to your team
– Content creators
– Content monitors
Schedule posts and tweets
Source: OgilvyOne and Marketo
Create website or web presence
Distribute printed material
– Social integration
Advertise on Facebook
Send out teasers based on timeline
– Announcements (e.g., bands, speakers, vendors,
– Photos and videos from previous events
Create a hashtag and publicize it
Engage with local influencers
Create and monitor conversations with fans,
attendees, and influencers
Post in real time
Encourage attendees to create and share their
Showcase user-generated content at the event
Sarah Page, Principal
Sarah T. Page Consulting, LLC