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Facebook and Twitter 201: Using Facebook and Twitter To Promote Your Business

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Presentation given to advanced users on using Facebook and Twitter to promote local businesses. Seminar hosted by the Longview TX Chamber of Commerce.

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Facebook and Twitter 201: Using Facebook and Twitter To Promote Your Business

  1. 1. Photo: Charlottes Photo Gallery on FlickrFacebook and Twitter 201Using Facebook and Twitter toPromote Your BusinessLongview Chamber of CommerceMay 8, 2013
  2. 2. Get these slides here::http://sarahtpage.com/longview-day-1/
  3. 3. Photo: Marciniak on FlickrDEMYSTIFY
  4. 4. Photo: brandi666 on Flickr
  5. 5. AgendaSocial media reviewSocial media strategySocial – Website IntegrationFacebook 201Twitter 201Live DemosQ&A
  6. 6. Social Media Review
  7. 7. Benefits of Social Media• It’s FREE!• Builds deeper relationships• Increases brand awareness• Broadens your network• Helps SEO• Increases website traffic• Generates leads and sales• Can help reach journalists/media• Empowers fans to be viral ambassadors foryour brandSource: Social Media for Tourism Pros
  8. 8. Social Media StrategyPhoto: davidkjelkerud
  9. 9. First, Some Questions1. Can you describe your business/organization?2. What are your goals?a. Generate salesb. Brand enthusiasmc. Loyalty3. What is your relationship with your audience?a. Awarenessb. Interestc. Actiond. AdvocacySource: Jay Baer(http://convinceandconvert.com)
  10. 10. More Questions4. How does your audience use social media?5. Who will be your community managers?6. What social media platforms will you use?(Hint: Where is your audience?)7. How will you be human (what is your“voice”)?8. How will you know when/if you’resuccessful?Source: Jay Baer(http://convinceandconvert.com)
  11. 11. Do You Need a Social Media Policy?• Maybe. Just keep these basics in mind:– Be polite– Be honest– Be open– Be inclusive– Be forthright– Be legal– Be helpful– Don’t try to control the conversation– Accept, respond, and be gracious to negative feedbackSource: The Potluck Guide To Social Media Strategy
  12. 12. Social Media Don’ts• Don’t be something you’renot• Don’t experiment with thecompany logo• Don’t think you have to beon every social mediachannel• Don’t tell, show• Don’t feed Facebook toTwitter (or vice versa)• Be authentic• Try new things withpersonal accounts first• Start slow and be selective• Use images wheneverpossible• Know your audience andpost accordingly
  13. 13. Remember:Social mediais notan island.Photo: lisbokt
  14. 14. Website MarketingYour websiteshould bethe hub ofyour onlinemarketing
  15. 15. Social Media Brings Users To You!
  16. 16. Integrate Social with WebFrom this …
  17. 17. Integrate Social with Web… to this …
  18. 18. Integrate Social with Web… to this.
  19. 19. Use Calls to Action
  20. 20. Content Really Is King• Put contact info onEVERY PAGE• Use easy navigation• Keep content current• Use high-qualitycontent (includingphotos and video)• Add calls to action
  21. 21. Facebook 201
  22. 22. Facebook Stats• Over 1.1 billion active users• Average user is connected to 40 pages• Smartphone mobile users check Facebook anaverage of 13.8 times a day• 751 million users access Facebook from a mobiledevice• Average number of connections between localbusiness pages and users is 2 billion• Average number of weekly local business pageviews is 645 million• Average number of weekly comments on localbusiness pages is 13 millionSource: IDC; expandedramblings.com
  23. 23. Manage PageSettingsGrow YourFanbaseFind HelpfulResourcesAdmin Panel
  24. 24. Understanding Insights
  25. 25. Understanding Insights
  26. 26. Understanding Insights
  27. 27. Facebook Offers• Affordable and greatfor brand awareness• Spent $3.70 anddrove over $200 inbusiness• 102 offers claimed/5redeemed• Redemption rate onthis offer was low• Ask your communityto share!Source: Doe’s Eat Place
  28. 28. Facebook OffersSource: Doe’s Eat Place
  29. 29. Facebook Promoted Posts
  30. 30. Facebook Promoted PostsSource: Visit Bloomington
  31. 31. Facebook Promoted PostsSource: Visit Bloomington
  32. 32. Facebook Promoted PostsSource: Visit Bloomington
  33. 33. Facebook Advertising
  34. 34. Facebook Advertising
  35. 35. Facebook Advertising
  36. 36. Facebook Advertising
  37. 37. Facebook Advertising
  38. 38. FacebookCover Photo as AdvertisingSource: Bass Performance HallText can beno morethan 20%
  39. 39. FacebookCover Photo as AdvertisingSource: Mari Smith
  40. 40. FacebookProfile Photo as AdvertisingSource: Kyle Chamber of Commerce
  41. 41. Content Is KingVisual Content Is Ruler of the World• Videos shared 12x morethan links and text postscombined• Photos are liked 2x morethan text updates• Instagram is the 2nd mostpopular app (globally)behind Facebook• Pinterest generates morereferral traffic thanGoogle+, LinkedIn, andYouTube combinedSources: HubSpot; Marketing Land
  42. 42. Visit Fargo-MoorheadVisual Content IntegrationSource: Fargo-Moorhead CVB
  43. 43. Visit Fargo-MoorheadVisual Content - PinterestSource: Fargo-Moorhead CVB
  44. 44. Visit Fargo-MoorheadVisual Content - YouTubeSource: Fargo-Moorhead CVB
  45. 45. Visit Fargo-MoorheadVisual Content - InstagramSource: Fargo-Moorhead CVB
  46. 46. Savannah Craft Brew FestivaliPhone PhotosSource: Visit Savannah
  47. 47. Twitter 201
  48. 48. Twitter Stats• 500 million users• 60% of active users use their mobile phone totweet• Average number of followers per Twitter user is208• Twitter engagement rates for brands are 17%higher on Saturdays and SundaysSource: Linchpin SEO; expandedramblings.com
  49. 49. http://business.twitter.com
  50. 50. http://ads.twitter.com
  51. 51. Twitter Targeting
  52. 52. Promoted Tweets
  53. 53. Promotion Budget
  54. 54. Promoted Tweets
  55. 55. Promoted Accounts
  56. 56. Promotion Payment Options
  57. 57. Promotion AnalyticsPromotedTweetsDashboardFollowerGrowthChart
  58. 58. What Do You Want To Try?
  59. 59. Can I Help?Call Me!Photo: .Spartography on Flickr
  60. 60. Follow MeLinkedin.com/in/sarahpageFacebook.com/SarahTPageConsulting@pagetxSarah Page, PrincipalSarah T. Page Consulting, LLChttp://sarahtpage.comsarah@sarahtpage.com512-914-8873

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