SEO Tools of the Trade by Navneet Kaushal

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Presentation by Navneet Kaushal at SEMPO Hyderabad April 2012 Meetup

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SEO Tools of the Trade by Navneet Kaushal

  1. 1. Tools of thetrade for SEOA Presentation by Navneet Kaushal, CEO, PageTraffic
  2. 2. WHO AM I?Navneet Kaushal Founder & CEO of PageTraffic 12 Years of SEO experience Editor www.pagetrafficbuzz.com Expert author on WebProNews, Search Newz, Website Notes, DevWebPronews, PromotionWorld. Regularly quoted on ET Now, Seattle Times, Hindustan Times, Livemint, BenefitIT, India Digital Review, PCQuest.About PageTraffic Established in 2002 95 people strong, with offices in New Delhi, Noida, Mumbai, Chicago & London Offers SEO, PPC, Link Building, Web Design & Development services More than 300 clients worldwide Ranking among the top SEO Companies of India Winner of Red Herring Top 100 Asia Award 2011 Copyright © www.pagetraffic.in www.pagetraffic.com
  3. 3. It’s important toCHOOSEthe right tool Copyright © www.pagetraffic.in www.pagetraffic.com
  4. 4. Technical Audit Copyright © www.pagetraffic.in www.pagetraffic.com
  5. 5. Website Speed and Performance Optimizationhttp://www.gtmetrix.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  6. 6. Copyright © www.pagetraffic.in www.pagetraffic.com
  7. 7. Copyright © www.pagetraffic.in
  8. 8. Test the Load Time of a Web Pagehttp://tools.pingdom.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  9. 9. Copyright © www.pagetraffic.in www.pagetraffic.com
  10. 10. Copyright © www.pagetraffic.in www.pagetraffic.com
  11. 11. SEO Spider Toolhttp://www.screamingfrog.co.uk/seo-spider/ Copyright © www.pagetraffic.in www.pagetraffic.com
  12. 12. Copyright © www.pagetraffic.in www.pagetraffic.com
  13. 13. Copyright © www.pagetraffic.in
  14. 14. Find Broken Links, Redirects & Google Sitemap Generator Free Toolhttp://www.internetmarketingninjas.com/seo-tools/google-sitemap-generator/ Copyright © www.pagetraffic.in www.pagetraffic.com
  15. 15. Copyright © www.pagetraffic.in www.pagetraffic.com
  16. 16. Copyright © www.pagetraffic.in www.pagetraffic.com
  17. 17. Copyright © www.pagetraffic.in www.pagetraffic.com
  18. 18. URI Valet - Check Server Headershttp://www.urivalet.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  19. 19. Copyright © www.pagetraffic.in www.pagetraffic.com
  20. 20. Copyright © www.pagetraffic.in www.pagetraffic.com
  21. 21. Google Webmaster Toolshttp://www.google.com/webmasters/tools/ Copyright © www.pagetraffic.in www.pagetraffic.com
  22. 22. Copyright © www.pagetraffic.in www.pagetraffic.com
  23. 23. Copyright © www.pagetraffic.in www.pagetraffic.com
  24. 24. Keyword Research Copyright © www.pagetraffic.in www.pagetraffic.com
  25. 25. Google Keyword Tool - Google AdWords Copyright © www.pagetraffic.in www.pagetraffic.com
  26. 26. Copyright © www.pagetraffic.in www.pagetraffic.com
  27. 27. Copyright © www.pagetraffic.in
  28. 28. Other Keyword Research Tools• Wordtracker• Wordstream• Keyword Discovery Copyright © www.pagetraffic.in
  29. 29. Search suggestions and completions from the top providers on the internet http://www.soovle.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  30. 30. Copyright © www.pagetraffic.in
  31. 31. Copyright © www.pagetraffic.in www.pagetraffic.com
  32. 32. Übersuggest is Google Suggest on steroids!http://www.ubersuggest.org/ Copyright © www.pagetraffic.in www.pagetraffic.com
  33. 33. Copyright © www.pagetraffic.in www.pagetraffic.com
  34. 34. Copyright © www.pagetraffic.in www.pagetraffic.com
  35. 35. Copyright © www.pagetraffic.in
  36. 36. Competitor Analysis Copyright © www.pagetraffic.in www.pagetraffic.com
  37. 37. The search engine for linkshttp://www.opensiteexplorer.org/ Copyright © www.pagetraffic.in www.pagetraffic.com
  38. 38. Copyright © www.pagetraffic.in www.pagetraffic.com
  39. 39. Find out how your competitors rankhttp://www.linkdetective.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  40. 40. Copyright © www.pagetraffic.in www.pagetraffic.com
  41. 41. Copyright © www.pagetraffic.in www.pagetraffic.com
  42. 42. Copyright © www.pagetraffic.in www.pagetraffic.com
  43. 43. Discover competitors and their keywordshttp://www.keywordspy.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  44. 44. Copyright © www.pagetraffic.in www.pagetraffic.com
  45. 45. Copyright © www.pagetraffic.in www.pagetraffic.com
  46. 46. Copyright © www.pagetraffic.in www.pagetraffic.com
  47. 47. SERPS Analysishttps://ahrefs.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  48. 48. Copyright © www.pagetraffic.in
  49. 49. Copyright © www.pagetraffic.in www.pagetraffic.com
  50. 50. Blekko Site Explorerhttp://blekko.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  51. 51. Copyright © www.pagetraffic.in
  52. 52. Copyright © www.pagetraffic.in www.pagetraffic.com
  53. 53. Copyright © www.pagetraffic.in
  54. 54. Link Research Copyright © www.pagetraffic.in www.pagetraffic.com
  55. 55. Site Explorer shows inbound link and site summary datahttps://www.majesticseo.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  56. 56. Copyright © www.pagetraffic.in
  57. 57. Copyright © www.pagetraffic.in www.pagetraffic.com
  58. 58. Copyright © www.pagetraffic.in www.pagetraffic.com
  59. 59. Copyright © www.pagetraffic.in www.pagetraffic.com
  60. 60. Site Explorerhttps://ahrefs.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  61. 61. Copyright © www.pagetraffic.in www.pagetraffic.com
  62. 62. Copyright © www.pagetraffic.in www.pagetraffic.com
  63. 63. Discover Your New Links, Instantlyhttp://www.linkstant.com/ Copyright © www.pagetraffic.in www.pagetraffic.com
  64. 64. Copyright © www.pagetraffic.in www.pagetraffic.com
  65. 65. Monitoring Copyright © www.pagetraffic.in www.pagetraffic.com
  66. 66. Copyright © www.pagetraffic.in
  67. 67. Copyright © www.pagetraffic.in
  68. 68. Always Remember"However beautiful the strategy, you should occasionally look at the results."Winston Churchill Copyright © www.pagetraffic.in
  69. 69. THANK YOU!Website: www.pagetraffic.inEmail: nkaushal@pagetraffic.inTwitter: @navneetkaushalBlog: www.pagetrafficbuzz.com Copyright © www.pagetraffic.in www.pagetraffic.com

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