Integrating Search and Social Media

1. Integrating Search & Social Navneet Kaushal CEO PageTraﬃc

2. Search is big Number of Searches/Day on Google 3 Billion Searches/Day (announced Aug. 2012)

3. 1 billion Facebook users 200 million Twitter users 200 million LinkedIn users 135 million active users on Google+ 3.3 billion pieces of content shared on Facebook each month 5 billion Google +1’s a day *Source – 2012 Internet in numbers

4. The Changing SERP Composition Site Linkedin Twitter Google Plus

5. The Changing SERP Composition Site Facebook Wikipedia News sites

6. Search has gone Social

7. Search Results have gone beyond Text

8. How The Ranking Factors Have Changed?

9. Then Now Keywords Content Code Meta Tags Links Keywords Content Code Meta Tags Links Google + Facebook Profiles Youtube videos Pinterest, Flickr images Quora,answers. com etc.

10. What is the Opportunity of Social in Search?

11. Where to Participate?

12. Q+A Sites

13. Document Sharing Sites

14. How Social Media Affects Search?

15. Best Practices

16. SEARCH Isn’t Just “SEO” Anymore

17. SOCIAL Influences Further than You Think

18. Twitter

19. Meta Description •  Tweet = 140 Characters •  Meta Description = ~155 characters Use twitter to quickly and easily test meta description language to improve CTR!

20. Use https://analytics.twitter.com and examine Engagement Rate.

21. Test Headlines•  Write different headlines for a post. Shorten with URL shortener like Bit.ly and examine CTR. –  You can even look at how your CTR compares to other accounts sharing the same content.

22. Finding the Questions People are Asking •  Tips for traveling with your dog? •  How can I stop my dog eating my cat food and my cat eating dog food •  is it healthy to feed my dog vegetables? •  Treats for a Toothless Dog •  dog can't swallow food •  Tips for traveling with your dog? •  How can I stop my dog eating my cat food and my cat eating dog food •  Dog constantly begging for food •  is it healthy to feed my dog vegetables? •  Treats for a Toothless Dog http://faqfox.com/

23. Finding the Questions People are Asking http://pshapi.ro/QuoraDoc

24. Ideas that get shared http://buzzsumo.com/

25. Optimize your social media profiles Be descriptive as possible. Always fill out the ‘About’ or ‘Information’ sections of any social media platform. Be sure to use 2-3 business keywords that describe your business and are also terms individuals would use to search for your business.

26. Optimize your social media profiles The “Category” field is often overlooked on Facebook Pages but is important for Facebook mobile searches. Check to make sure your business is listed as the correct category while editing your basic information

27. Optimize your social media content/updates Always include some of the relevant search keywords you determined for your business in your Facebook or G+ updates, tweets, pin descriptions, etc. It’s important to remember to share content from your website or blog socially to give it an SEO boost too. Sharing new content on G+ is especially important because it helps Google index it faster (indexing means Google adds this URL to their database).

28. Build links by making your content shareable Likes, comments, +1s, repins, retweets, etc., all play into the weight given to your links. If you create content people want to share, you can create more inbound links. “Content” doesn’t always have to be as elaborate as a blog post or whitepaper, content can also refer to tweets or Facebook posts as well. By posting engaging social content, you’re improving your SEO value

29. Use Pinterest An easy way to create shareable content is by using Pinterest. Google indexes pages from websites with heavy traffic faster and higher in a SERP. Add keywords within the title of a Pinterest board, the board’s description and individual pin Customize the pin’s link and point people back to your website or blog.

30. Use Pinterest An easy way to create shareable content is by using Pinterest. Google indexes pages from websites with heavy traffic faster and higher in a SERP. Add keywords within the title of a Pinterest board, the board’s description and individual pin Customize the pin’s link and point people back to your website or blog.

31. Google Plus & Search •  Top 100 brands now boast 20.9 million fans- up from just 222,000 in 2011 •  Emerged as the second largest global social media network •  Posting to G+ is the modern way to submit to Google. •  Googlebot shows up immediately after sharing a link on Google+

32. Common Mistakes to Avoid!

33. ü  Not making your business’s social media sites public. ü  Creating a Facebook Profile instead of a Facebook Page. ü  Not customizing your Facebook URL. ü  Not using your business’s name as your Facebook Page name or Twitter name. ü  Uploading images to your social channels with file names such as: Photo1 or IMG1287 ü  Duplicating another website’s content.

34. •  Social Media –> Research –> Relationships –> Mentions/Links –> Rank •  Keywords–> Quality content–> Share on #SM –> track–> get feedback from users– > Write new content

35. Website: www.pagetraffic.in Email: navneet@pagetraffic.com Twitter: @navneetkaushal Blog: www.pagetrafficbuzz.com THANK YOU!