1.
Integrating
Search & Social
Navneet
Kaushal
CEO
PageTraffic

2.
Search is big
Number of Searches/Day on Google
3 Billion Searches/Day
(announced Aug. 2012)

3.
1 billion
Facebook users
200 million
Twitter users
200 million
LinkedIn users
135 million active
users on Google+
3.3 billion pieces
of content
shared on
Facebook each
month
5 billion Google
+1’s a day
*Source – 2012 Internet in numbers

4.
The Changing SERP Composition
Site
Linkedin
Twitter
Google Plus

5.
The Changing SERP Composition
Site
Facebook
Wikipedia
News sites

6.
Search has gone Social

7.
Search Results have gone beyond Text

8.
How The Ranking Factors Have
Changed?

9.
Then Now
Keywords
Content
Code
Meta Tags
Links
Keywords
Content
Code
Meta Tags
Links
Google +
Facebook
Profiles
Youtube videos
Pinterest, Flickr
images
Quora,answers.
com etc.

10.
What is the Opportunity of
Social in Search?

11.
Where to Participate?

12.
Q+A Sites

13.
Document Sharing Sites

14.
How Social Media Affects
Search?

15.
Best Practices

16.
SEARCH
Isn’t Just “SEO” Anymore

17.
SOCIAL
Influences Further than You Think

18.
Twitter

19.
Meta Description
• Tweet = 140 Characters
• Meta Description = ~155 characters
Use twitter to quickly and easily test
meta description language to improve
CTR!

20.
Use https://analytics.twitter.com and
examine Engagement Rate.

21.
Test Headlines• Write different headlines for a post. Shorten with
URL shortener like Bit.ly and examine CTR.
– You can even look at how your CTR compares to
other accounts sharing the same content.

22.
Finding the Questions People are Asking
• Tips for traveling with your dog?
• How can I stop my dog eating my cat
food and my cat eating dog food
• is it healthy to feed my dog vegetables?
• Treats for a Toothless Dog
• dog can't swallow food
• Tips for traveling with your dog?
• How can I stop my dog eating my cat
food and my cat eating dog food
• Dog constantly begging for food
• is it healthy to feed my dog vegetables?
• Treats for a Toothless Dog
http://faqfox.com/

23.
Finding the Questions People are Asking
http://pshapi.ro/QuoraDoc

24.
Ideas that get shared
http://buzzsumo.com/

25.
Optimize your social media profiles
Be descriptive as possible. Always fill out the ‘About’
or ‘Information’ sections of any social media
platform.
Be sure to use 2-3 business keywords that describe
your business and are also terms individuals would
use to search for your business.

26.
Optimize your social media profiles
The “Category” field is often overlooked on
Facebook Pages but is important for Facebook
mobile searches.
Check to make sure your business is listed as the
correct category while editing your basic information

27.
Optimize your social media content/updates
Always include some of the relevant search
keywords you determined for your business in your
Facebook or G+ updates, tweets, pin descriptions,
etc.
It’s important to remember to share content from
your website or blog socially to give it an SEO boost
too.
Sharing new content on G+ is especially important
because it helps Google index it faster (indexing
means Google adds this URL to their database).

28.
Build links by making your content
shareable
Likes, comments, +1s, repins, retweets, etc., all play
into the weight given to your links. If you create
content people want to share, you can create more
inbound links.
“Content” doesn’t always have to be as elaborate as
a blog post or whitepaper, content can also refer to
tweets or Facebook posts as well. By posting
engaging social content, you’re improving your SEO
value

29.
Use Pinterest
An easy way to create shareable content is by using
Pinterest.
Google indexes pages from websites
with heavy traffic faster and higher in a SERP.
Add keywords within the title of a Pinterest board,
the board’s description and individual pin
Customize the pin’s link and point people back to
your website or blog.

30.
Use Pinterest
An easy way to create shareable content is by using
Pinterest.
Google indexes pages from websites
with heavy traffic faster and higher in a SERP.
Add keywords within the title of a Pinterest board,
the board’s description and individual pin
Customize the pin’s link and point people back to
your website or blog.

31.
Google Plus & Search
• Top 100 brands now boast 20.9 million
fans- up from just 222,000 in 2011
• Emerged as the second largest global
social media network
• Posting to G+ is the modern way to
submit to Google.
• Googlebot shows up immediately after
sharing a link on Google+

32.
Common Mistakes to Avoid!

33.
ü Not making your business’s social media sites public.
ü Creating a Facebook Profile instead of a Facebook
Page.
ü Not customizing your Facebook URL.
ü Not using your business’s name as your Facebook
Page name or Twitter name.
ü Uploading images to your social channels with file
names such as: Photo1 or IMG1287
ü Duplicating another website’s content.

34.
• Social Media –> Research –>
Relationships –> Mentions/Links –> Rank
• Keywords–> Quality content–> Share on
#SM –> track–> get feedback from users–
> Write new content

35.
Website: www.pagetraffic.in
Email: navneet@pagetraffic.com
Twitter: @navneetkaushal
Blog: www.pagetrafficbuzz.com
THANK YOU!