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How to Leverage Social Media for SEO by Navneet Kaushal


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Learn how you can utilize social media to get better search engine rankings in this Digital Vidya workshop, presented by Navneet Kaushal, CEO PageTraffic

Published in: Technology, Business
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How to Leverage Social Media for SEO by Navneet Kaushal

  1. 1. Social Media Marketing Bootcamp How to Leverage Social Media for SEO A presentation by Navneet Kaushal, CEO PageTraffic
  2. 2. What is Search Engine Optimization (SEO)?
  3. 4. What is Social Media Marketing (SMM)?
  4. 6. Search has gone Social
  5. 7. Search Results have gone beyond Text
  6. 8. How The Ranking Factors Have Changed?
  7. 9. Then Now
  8. 10. What is the Opportunity of Social in Search?
  9. 11. Just 15 tweets helped this blog post get into top 10 within 2 days Tweets Help You Rank Higher
  10. 12. Social media makes it easy to dominate your brand name search as Twitter, Facebook, Flickr, Youtube videos appear in a cluster on page 1. Brand Domination In Search Engines
  11. 13. If you log in to your Google Account and search, you will see which results have been recommended by your social connections. Social References In Organic Search
  12. 14. After logging in Before logging in One of the results from my social contact moves up after logging in The Rise of Personalized Search
  13. 15. Deep Social Crawl By Search Engines
  14. 16. Be Visible on Relevant Social Media Channels Groups
  15. 17. The future: Integrated Marketing