Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SEMrush SEO Week: Brand Authority & SEO

728 views

Published on

Authority matters. As search engines further emphasise brand-related metrics to deliver better search results, how can we integrate building brand authority into our SEO campaigns? More to the point, how can we do this if we are not working with a large, well-established brand in the offline market? And why should we care?

In this webinar, I took a look at how you can build stronger brand signals through simple & sophisticated SEO techniques. We'll learn how emphasising your expertise, trustworthiness and market authority helps build a great website experience, why future SEO campaigns should have branding baked into their foundations, and how brand signals naturally mix with your content and link earning tactics.

Published in: Internet
  • Be the first to comment

SEMrush SEO Week: Brand Authority & SEO

  1. 1. SEO WEEK: BRAND AUTHORITY & SEO SEMrush webinar – 12th February 2015
  2. 2. Charlie Williams Consultant charlie (at) white.net @pagesauce
  3. 3. @pagesauce
  4. 4. @pagesauce
  5. 5. @pagesauce
  6. 6. @pagesauce
  7. 7. @pagesauce https://www.thinkwithgoogle.com/collections/zero-moment-truth.html
  8. 8. @pagesauce
  9. 9. @pagesauce
  10. 10. @pagesauce
  11. 11. @pagesauce
  12. 12. @pagesauce
  13. 13. @pagesauce
  14. 14. @pagesauce
  15. 15. @pagesauce
  16. 16. @pagesauce http://patft.uspto.gov/netacgi/nph- Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u =%2Fnetahtml%2FPTO%2Fsearch- adv.htm&r=1&f=G&l=50&d=PALL&S1=08682 892&OS=PN/08682892&RS=PN/08682892
  17. 17. @pagesauce http://moz.com/blog/panda-patent- brand-mentionshttp://www.seobythesea.com/2014/04/ the-panda-patent/
  18. 18. @pagesauce
  19. 19. @pagesauce
  20. 20. @pagesauce
  21. 21. @pagesauce "A reference query for a particular group of resources is a previously submitted search query that has been categorized as referring to a resource in the particular group of resources."
  22. 22. @pagesauce http://www.thesempost.com/google-rewrites- quality-rating-guide-seos-need-know/
  23. 23. @pagesauce Expertise Authoritativeness Trustworthiness
  24. 24. @pagesauce http://moz.com/blog/the-next-generation-of-ranking-signals
  25. 25. @pagesauce
  26. 26. @pagesauce
  27. 27. @pagesauce
  28. 28. @pagesauce
  29. 29. @pagesauce Google wants to separate brands & good experiences from thin affiliates • • • • •
  30. 30. @pagesauce
  31. 31. @pagesauce
  32. 32. @pagesauce
  33. 33. @pagesauce
  34. 34. @pagesauce
  35. 35. @pagesauce http://www.copyblogger.com/ guest-posting-best-practices/
  36. 36. @pagesauce
  37. 37. @pagesauce
  38. 38. @pagesauce http://adwords.google.com/keywordplanner
  39. 39. @pagesauce http://keywordtool.io/
  40. 40. @pagesauce http://www.semrush.com/uk/webinars/view/a- user-centred-approach-to-building-content- for-traffic-links/
  41. 41. @pagesauce http://buzzsumo.com/ http://backlinko.com/skyscraper-technique
  42. 42. @pagesauce Awareness Consideration Intent Decision
  43. 43. @pagesauce http://www.thesempost.com/supplementary -content-google-quality-raters-guidelines/
  44. 44. @pagesauce
  45. 45. @pagesauce
  46. 46. THANK YOU @whitedotnet Charlie Williams charlie (at) white.net @pagesauce

×