This is the talk I delivered at the awesome SearchStars conference in Malmö on 10th October 2017.
"Have you ever wondered what quality content means for your site? How to build the expert information Google says they want to show? You’re not alone. Turning basic keyword research into an actionable SEO plan is hard. The connection isn’t always clear.
But, we have a starting point at our fingertips. Every search query is a question. One you can answer. To build the best content possible, we need to make ourselves a cross between a curated library and the Genius Bar.
In this talk, we’ll look at how answers can be the recipe for your expert content. They’re the instructions on how to target your audience at every stage of the buying cycle. And the key to unlocking the user-centric content potential of your site."