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Digital Olympus - 15 ways to expand your keyword topics

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In this talk I went through 15 ways to expand your keyword horizons, finding topics you can talk about as an expert to appeal to consumers & search engines alike.
Keywords are at the very heart of most SEO efforts. By expanding our topics we can create content that is relevant for more searchers, understands our users search query intent, and has the expertise and depth to appeal as a resource.

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Digital Olympus - 15 ways to expand your keyword topics

  1. 1. 15 ways to EXPAND your keyword topics A Digital Olympus presentation, June 21st 2016
  2. 2. Digital Olympus @pagesauce #digitalolympus
  3. 3. CHARLIE WILLIAMS Head of Marketing charlie (at) white.net @pagesauce slideshare.net/pagesauce Digital Olympus @pagesauce
  4. 4. Digital Olympus @pagesauce Keywords are the FOUNDATION of getting your pages in front of searchers
  5. 5. Digital Olympus @pagesauce moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday
  6. 6. Digital Olympus @pagesauce Connecting with these guys
  7. 7. Digital Olympus @pagesauce
  8. 8. Digital Olympus @pagesauce Oh boy :(
  9. 9. Digital Olympus @pagesauce Keywords put us in front of audience when we can solve a need
  10. 10. Digital Olympus @pagesauce searchengineland.com/importance-micro-moments-mobile-customer-journey-251291 thinkwithgoogle.com/collections/micromoments.html
  11. 11. Digital Olympus @pagesauce Expanding keyword horizons = being RELEVANT for more searches, understand INTENT & demonstrating E.A.T.
  12. 12. Digital Olympus @pagesauce KEYWORDS could suck the life out of content, now they reinvigorate it
  13. 13. Digital Olympus @pagesauce Keyword planner?
  14. 14. Digital Olympus @pagesauce 15 tools, 15 minutes
  15. 15. Digital Olympus @pagesauce 1. Keyword planner
  16. 16. Digital Olympus @pagesauce ?
  17. 17. Digital Olympus @pagesauce New topic? Use the competition! advancedwebranking.com/blog/google-didnt-want-us-to-use-the-keyword-planner-this-way/
  18. 18. Digital Olympus @pagesauce
  19. 19. Digital Olympus @pagesauce Let’s use filters
  20. 20. Digital Olympus @pagesauce 2. Gap analysis
  21. 21. Digital Olympus @pagesauce Find topics you’re not ranking for screamingfrog.co.uk/content-gap-analysis/ jacobking.com/competitor-keyword-research serpstat.com
  22. 22. Digital Olympus @pagesauce semrush.com
  23. 23. Digital Olympus @pagesauce
  24. 24. Digital Olympus @pagesauce
  25. 25. Digital Olympus @pagesauce 3. Your easy pickings
  26. 26. Digital Olympus @pagesauce softwarepromotions.com/news/seo-easy-pickings/
  27. 27. Digital Olympus @pagesauce 4. Ask the experts
  28. 28. Digital Olympus @pagesauce Sales team?
  29. 29. Digital Olympus @pagesauce Customer services?
  30. 30. Digital Olympus @pagesauce
  31. 31. Digital Olympus @pagesauce 5. Ask the public
  32. 32. Digital Olympus @pagesauce google.co.uk/forms/about/
  33. 33. Digital Olympus @pagesauce typeform.com
  34. 34. Digital Olympus @pagesauce Q&A sites
  35. 35. Digital Olympus @pagesauce 6. FAQs
  36. 36. Digital Olympus @pagesauce
  37. 37. Digital Olympus @pagesauce webpagefx.com/seo-tools/faqfox/ FAQ Fox
  38. 38. Digital Olympus @pagesauce 7. Diving into forums
  39. 39. Digital Olympus @pagesauce Simple search operators moz.com/blog/25-killer-combos-for-googles-site-operator
  40. 40. Digital Olympus @pagesauce
  41. 41. Digital Olympus @pagesauce 8. Planting some Seed Keywords
  42. 42. Digital Olympus @pagesauce Seed Keywords seedkeywords.com/
  43. 43. Digital Olympus @pagesauce
  44. 44. Digital Olympus @pagesauce 9. Mining Wikipedia
  45. 45. Digital Olympus @pagesauce
  46. 46. Digital Olympus @pagesauce chrome.google.com/webstore/detail/seoquake/akdgnmcogleenhbclghghlkkdndkjdjc/
  47. 47. Digital Olympus @pagesauce
  48. 48. Digital Olympus @pagesauce 10. Searches related to
  49. 49. Digital Olympus @pagesauce Remember the Google Wheel?
  50. 50. Digital Olympus @pagesauce
  51. 51. Digital Olympus @pagesauce 11. Amazon UGC
  52. 52. Digital Olympus @pagesauce Want real user questions?
  53. 53. Digital Olympus @pagesauce 12. Scraping Amazon suggest
  54. 54. Digital Olympus @pagesauce
  55. 55. Digital Olympus @pagesauce keywordtooldominator.com soovle.com merchantwords.com
  56. 56. Digital Olympus @pagesauce
  57. 57. Digital Olympus @pagesauce 13. Site categories
  58. 58. Digital Olympus @pagesauce Use the categories already working!
  59. 59. Digital Olympus @pagesauce
  60. 60. Digital Olympus @pagesauce
  61. 61. Digital Olympus @pagesauce
  62. 62. Digital Olympus @pagesauce 14. Answer The Public
  63. 63. Digital Olympus @pagesauce answerthepublic.com
  64. 64. Digital Olympus @pagesauce
  65. 65. Digital Olympus @pagesauce
  66. 66. Digital Olympus @pagesauce ubersuggest.io Scrape Google Suggest seoreviewtools.com/seo-keyword-suggestion-tool/
  67. 67. Digital Olympus @pagesauce keywordtool.io
  68. 68. Digital Olympus @pagesauce keywordtool.io
  69. 69. Digital Olympus @pagesauce contentforest.com/keywordkiwi
  70. 70. Digital Olympus @pagesauce tools.seochat.com/tools/related-keywords-tool/
  71. 71. Digital Olympus @pagesauce serpstat.com
  72. 72. Digital Olympus @pagesauce 15. Understand the language
  73. 73. Digital Olympus @pagesauce lsigraph.com
  74. 74. Digital Olympus @pagesauce Build lists mergewords.com matthewwoodward.co.uk/tutorials/profitable-keyword-research/
  75. 75. Digital Olympus @pagesauce bonus Grow your seeds
  76. 76. Digital Olympus @pagesauce keywordshitterpro.com termexplorer.com keywordsnatcher.org/ Tools expand your ideas
  77. 77. Digital Olympus @pagesauce Thank You charlie (at) white.net bit.ly/olympus-keywords
  78. 78. Digital Olympus @pagesauce Questions?

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