This is my micro-talk (7mins!) at Optimise on the 14th April 2016. Here I give 12 tips on how to use agile thinking to better understand the audience and create more useful content. 12 tips in 7 minutes to get you thinking how an agile-style ethos when creating content will create better results.
helps organisations… focus on meeting
user needs, prioritising delivery and
helping people to collaborate
is about creating fast iterations of
products based on the feedback of real
users - Prioritise features for users over
AN AGILE PROJECT:
IN OTHER WORDS:
Agile thinking encourages us to think of
the user first. This lets us build better
content & website experiences
Do you provide a reason for people to spend
more than a few seconds reading your pages?
Do you offer real value, something of
substance to visitors, that is unique, different,
useful and that they won’t find elsewhere?
PLENTY OF CLUES
YOU SHOULD CARE ABOUT LINKS
BUT CONTENT HELPS YOU BUILD LINKS